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DC The Don & midwxst Clash in Claymation on “SUICIDE”

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Fighting to maintain balance through his tense, hectic life of a star on the rise, DC the Don is a hero for all dreamers. Enlisting the help of Indiana’s own midwxst as he embarks on another noble quest, DC shares his new video single, “SUICIDE.” Featuring airy, acoustic guitar-heavy hyperpop production courtesy of Trademark637RxssDxnnyPhxntom, and Gateway, the track’s bubbly atmosphere sets the stage for DC’s arrival as a romantic redeemer: “Girl, it feel like I’ve been waiting on my whole life to be your lifeline.”

Directed by NicPencils, the video for “SUICIDE” paints DC and midwxst as the greatest claymation duo since Wallace and Gromit as they set out to save the day. When his romantic partner gets kidnapped by yellow monsters and taken to their “secret base,” DC tracks her down and scopes the scene before storming in to free his beloved. As he begins to fight off the horned behemoths, it’s clear that DC is outnumbered, until midwxst bursts through the window to fight them off alongside him. Soon, their foes are vanquished and DC helps his beloved escape to safety, at least for now. Before the video’s close, an MCU-style post-credit scene teases an eye-patched red menace vows to capture DC himself, saying, “It will be his funeral,” a reference to DC’s upcoming third studio album.

The new video single arrives as DC The Don prepares to release his next album FUNERAL this fall, and as he plans to embark on the “FUNERAL Tour“ later this month. Kicking off in late October, the “FUNERAL Tour” starts in Chicago, continues with a hometown show in Milwaukee on October 29th, and makes stops in Atlanta, Los Angeles, Miami, and more before concluding in Houston in mid-December. 

“SUICIDE” follows in the wake of “ZOMBIELAND” and “HATE IT OR LOVE IT” as DC’s first new singles since releasing My Own Worst Enemy, his second studio album, in February. The project, which has racked up over 53 million streams on all platforms to date, tells a loose narrative about DC’s inner conflict, which manifests as a battle between two distinct personalities: the wholesome RAG3 KIDD and the demonic DONNY. Blending elements of rap, pop-punk, hyperpop, and more, MOW3 percolates with the energy of a young artist testing the limits of what he’s capable of accomplishing–and having fun while doing it.

Stay tuned for more from the young artist, including his upcoming tour and third album FUNERAL, as his star continues to rise!

Watch “SUICIDE” ft. midwxst here!

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MUMU FRESH Releases “MY WHY”

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Grammy-nominated Washington, D.C.-based singer/songwriter/emcee Mumu Fresh presents her new single “My Why”. Produced by Carvin Haggins and Johhny Smith, “My Why” will appear on The Healing, Mumu’s forthcoming album which will also feature contributions from DJ Jazzy Jeff, Nile Hargrove, 14KT, Daniel Crawford, Vidal Davis, DJ Dummy and more. Mumu has collaborated with Lil Wayne & Tech N9ne (stream “Too Good”), Busta Rhymes, Salaam Remi & Black Thought of The Roots (watch the music video for “No Peace”) and Common (watch Mumu Fresh and Common perform “I Used To Love H.E.R.” live) and Tobi Nwigwe (watch the music video for “Tundah Fiyah”). Mumu has performed on two separate NPR Tiny Desk concerts (watch Mumu Fresh featuring Black Thought of The Roots & DJ Dummy on NPR’s Tiny Desk) and has performed worldwide at events like the Essence Music Festival, Montreux Switzerland’s Jazz Festival and Dubai’s Sole Fest DBX. “State of Emergency” marks another chapter in a career of self-described “art activism” for the Baltimore native who has performed and given lectures within the US prison system, The Congressional Black Caucus, I.M.A.N. Central in Chicago & Atlanta, The W. K. Kellogg Foundation, Ford Foundation and The Indigenous People’s Movement. Mumu is co-creator of the Recording Academy’s “Best Song For Social Change” trustee award which went live in 2023 at the 66th GRAMMY awards show and was presented by The First Lady, Jill Biden. The winner of Indigenous Music, Washington Area Music (WAMMIE) and Urban World Music Video awards, Mumu has served as Musical and Cultural Ambassador for the US State Department, Ambassador of The Black Music Collective and is a former elected governor of the DC chapter of The Recording Academy. Mumu describes “My Why” as “a tribute to that person(s), place, or thing in your life that is your “WHY”. Your reason not to give up. Your reason to keep trying and to push a little harder than you thought you could. You why reminds you of what you’re made of and brings out the best in you.” The Healing drops April 19.

Check it out below!

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JimEMacLive & Ralo the Pimp Release “Choose ℗”

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In the realm of Hip Hop music emerging stars we have JimEMacLive and Ralo tha Pimp. JimEMacLive links up with Ralo tha Pimp to release the smash single “Choose”. ℗Hip-hop has long been rooted in authenticity, and it’s hard to find someone who puts his sweat & tears into the genre like JimEMacLIVE. Growing up on the streets of Indianapolis, crime & violence were prevalent right outside his door, however, a younger version of himself found solace inside with his mother. Helping her clean the house to the sounds of Al Hudson, and discovering music from the likes of E40 & 2 Pac helped shape his musical taste from an early age. When he decided to start crafting his own sound during his teenage years, while the skillset was unpolished, his unwavering determination & versatility were as present as ever. When darkness surrounds his city, JimEMacLIVE wants to be that ray of light piercing through the veil. “This is my therapy. Love, gratitude, determination; you can overcome any & all obstacles that come before you as long as you believe.” Make sure you listen to JimEMacLive feat. Ralo tha Pimp “Choose” ℗ on all digital platforms.

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Artist To Watch

Goldenboy Countup Is Out For “That Chicken”

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Continuing his Love Golden 3 campaign, Florida’s Goldenboy Countup follows up promo visuals “For Life” and “In The Mix” featuring Laniyah Westt with the music video for “That Chicken.” The small screen interpretation for the fan-favorite standout finds the chicken man true to form rapping braggadocious bars into the camera while flexing iced-out jewelry and designer drip.

Goldenboy Countup hails from Deland, a small town between Sunshine State cities Daytona Beach and Orlando. He’s most known for his raspy whisper flow and unrivaled work ethic which has garnered attention from fellow Hip-Hop artists Rod Wave, Money Man, and No Cap. Throughout his nearly five-year-long music career, Countup has sold out venues in most of the Southeastern region including Georgia, The Carolinas, and Virginia.

Watch the DJ Swift-shot HD clip for “That Chicken” and stream Love Golden 3 as a whole on your DSP of choice below via Fly Chicken Family/ONErpm.

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