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CLAY “KRUCIAL” PERRY III TEAMS WITH BIG30 FOR SOUL-BARING NEW SINGLE AND VIDEO “KARMA”

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Rising Memphis rapper Clay “Krucial” Perry III returns with an uncompromising new single called “Karma,” out now via Tay Keith’s Drumatized imprint under Warner Records. On the track which flips Tame Impala’s “Borderline,” Clay and fellow Memphis star Big30 reflect on their pasts with vivid, heartbreaking detail. Listen to “Karma” HERE. The song is accompanied by a gritty, Breaking Bad-inspired video. Watch it HERE.

Karma” showcases Clay’s emotionally layered lyrics and gripping storytelling. He jumps from paranoia-tinged flashbacks of police encounters to ruminations on his upbringing. “I’m back to thinking ‘bout the things I’ve done,” he declares over Southside’s gothic, speaker-busting beat, In his verse, Big30 matches Clay’s energy with nimble wordplay. The video, which finds the duo cooking up a potent product in an improvised lab, Breaking Bad style, reflects their creative chemistry. Check it out now.

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@SoupMakesBetter shares new ‘God’s Timing’ project with @ifeneuro

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Soupmakesitbetter shares his new project God’s Timing, a collaborative EP with Ifé Neuro that digs deeps into life and its lessons. The two artists, who previously worked together on the Vanilla Skies project, showcase deep creative chemistry over the course of the four piece offering. On God’s Timing, they cover everything from paying attention to the people around you to the dangers of being complacent and how that can impact your dreams. 

Check out God’s Timing below.

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BROOKLYN RAPPER SUEGO’S NEW SINGLE “YAH YAH YAH”

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Brooklyn rapper Suego has released a new single titled “Yah Yah Yah.” Suego’s audacious rap tune and the hook is catchy and guaranteed to be stuck in your head for days. This latest single proves that he’s got his finger firmly on the pulse of what the urban listeners want from hip-hop.

As an emcee with a knack for freestyling, Suego is known for spitting over-your-head, witty raps that get listeners excited about what comes next.

Stay tuned for the premiere of an equally captivating music video soon.

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Chicago’s J-Oats and Kaye Fox Come Together for New Single ‘FIRST LOVE’

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“First Love” is an ode to falling in love with Hip-Hop as well as your first love. Both Chicago natives J-Oats and Kaye Fox join for a dope track that’s written as if Hip-Hop were a woman. J-Oats reflects on his childhood and how music made him feel, once he began writing. For those unfamiliar with Kaye Fox, she’s part of No ID’s production team and is an accredited vocalist on songs with Ye, Common, J. Cole, Rick Ross, Big Sean, Nas and more. The video was directed by J-Oats with IAMMRLUCUS on cinematography.

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