Audio
CLAY “KRUCIAL” PERRY III TEAMS WITH BIG30 FOR SOUL-BARING NEW SINGLE AND VIDEO “KARMA”

Rising Memphis rapper Clay “Krucial” Perry III returns with an uncompromising new single called “Karma,” out now via Tay Keith’s Drumatized imprint under Warner Records. On the track which flips Tame Impala’s “Borderline,” Clay and fellow Memphis star Big30 reflect on their pasts with vivid, heartbreaking detail. Listen to “Karma” HERE. The song is accompanied by a gritty, Breaking Bad-inspired video. Watch it HERE.
“Karma” showcases Clay’s emotionally layered lyrics and gripping storytelling. He jumps from paranoia-tinged flashbacks of police encounters to ruminations on his upbringing. “I’m back to thinking ‘bout the things I’ve done,” he declares over Southside’s gothic, speaker-busting beat, In his verse, Big30 matches Clay’s energy with nimble wordplay. The video, which finds the duo cooking up a potent product in an improvised lab, Breaking Bad style, reflects their creative chemistry. Check it out now.
Audio
MICHAL MICHAL WANTS YOU TO ‘KNOW ME BETTER’ ON FRESH SINGLE FEATURING JAYD

So nice, you can’t help but spin it twice. Michal Michal kept his foot on the gas with his latest love-torn offering, “KNOW ME BETTER,” on Dec. 1. Featuring JayD and production from SK THE PLUG, the new single, which is Michal’s second release this month, is yet another head-turning effort that demands more than a first listen. Layered with woozy 808s, fleeting vocals and unbridled personality, ”KNOW ME BETTER” is packed with a barrage of Michal’s raspy flairs – a distinct hallmark of his sound. Continuing to embody his youthful aura, Michal ultimately has his sights set on searching for “the one” with “KNOW ME BETTER,” as JayD’s mesmerizing hook expertly plays into the sample-clad cut. “After all these years that we’ve been together, I thought you would know me better,” it hypnotically drones, Stringing together strong performances all year, following the success of his previous track “DON’T BLAME THE KIDS” and Summer’s End, which is now his top track on Spotify and Apple Music, it’s better to know of Michal Michal before he takes off.
Check it out here!
Artist To Watch
Emerging Alt Hip-Hop Star Kembe X Shares New Song “Rolling Stoned”

Isaiah Rashad joins Windy City wordsmith Kembe X for his Hippie Sabotage produced cut “Rolling Stoned.” A thought-provoking masterpiece that cleverly disguises its depth with wordplay and ethereal Alternative Hip-Hop instrumentation, “Rolling Stoned” invites listeners to embark on a journey of hidden meanings and insights. Serving as yet another teaser to the Top Dawg Entertainment affiliate’s forthcoming ‘Sleep Paralysis’ project, it may initially appear as brash rap but the record unfurls into a profound exploration of personal growth, dreams, and self-discovery.
“When we made this song in September 2021 it felt like a reunion and an opportunity to show Hippie Sabotage, I’m not the same person who moved from Chicago to LA and crashed on their couch. It was a chance to demonstrate my newfound confidence in my creative abilities and a willingness to adopt a fresh approach to music. It’s not a reinvention of my artistry, but a shedding of old skin and a dreamy exploration of a new version of myself, deeply connected to my psychedelic discoveries,” shares the Chicago native in a press statement when asked about his “Pole Vaulting” follow-up.
Known for his work with artists such as REASON, Guapdad4000, Jay Rock, and Ab-Soul, Kembe X stands as a beacon of innovation in a musical landscape often mired in conformity. His music, with over 10M+ UGC views on TikTok and 5M+ views on YouTube, has ignited a cultural wave, resonating across platforms. Accumulating a staggering 30M+ Spotify streams, Kembe X’s tracks encapsulate the essence of his artistry.
Beyond mere numbers, Kembe X’s compositions, from the introspective depths of “Voices” and “Cozy Forever” to the bluesy contemplation of “Body Language” and “Anyway,” paint a poignant picture of battling depression, touching hearts and minds. His magnetic stage presence has left an indelible mark, from headlining the Hippie Sabotage Tour in 2016 to sharing the stage in the ScHoolboy Q CrasHtalk Tour in 2019, not to mention legendary performances at Rolling Loud Miami from 2014 to 2017 and Rolling Loud Los Angeles 2017, solidifying his status as a festival favorite.
Stream Kembe X’s “Rolling Stoned” on your DSP of choice via BMR / The Orchard and watch his live performance recap of “Pole Vaulting” at Red Rocks.
Artist To Watch
Mon$ter Links With BigXThaPlug For New Song “I’m Cappin Again”

In the sonic battleground of Virginia, Mon$ter emerges as a formidable force, poised to disrupt the tranquility with his explosive artistry. The maestro of mayhem, he’s not here to play games; he’s here to make a statement that resonates through the streets and beyond. In his relentless pursuit of sonic supremacy, Mon$ter has strategically enlisted the prowess of BigXThaPlug, a musical heavyweight in his own right, to amplify the impact.
Their collaboration has birthed “I’m Cappin Again,” a track that’s not just a song; it’s a sonic proclamation, a declaration of dominance in a game where only the fearless survive. Mon$ter’s delivery is razor-sharp, each line dripping with the raw authenticity that defines his narrative. The beats hit like seismic waves, reverberating through the concrete jungle of Virginia and beyond, leaving an indelible mark on the musical landscape.
Listen below.
-
Artist To Watch5 days ago
Deuce Savage creates a new Rap Lane with the single “Mudd Thompson”
-
Artist To Watch7 days ago
TX’s Traffic Lee Shows Promise On “Follow Me”
-
Artist To Watch7 days ago
itskamstone puts Trap Rock on the map with the EP Left For Dead
-
Artist To Watch5 days ago
Dee-1 Releases New Visual “Lines Drawn”
-
Artist To Watch7 days ago
Memphis’ next rising rap diva Lil Q shares “Who Dat (Make It Clap)”
-
Music Videos7 days ago
Sexyy Red is the hood’s hottest prison warden in “Free My N***a”
-
Artist To Watch7 days ago
Travy Nostra Paints A Vivid Picture On “MARTYR”
-
Music Videos6 days ago
Dredloc Esco Shares “On The Low”