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Chief Keef and BMG partner to launch new label venture 43B + sign Lil Gnar

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The Multi-Platinum, Billboard chart-topping artist and progenitor of Drill music, Chief Keef has just launched his new label 43B [Forget Everybody] in partnership with RBC Records/BMG. Since 2014, Chief Keef has released numerous albums through RBC, including his fan-favorite projects Sorry 4 The WeightThot Breaker, and Mansion Musick. In 2018, RBC was acquired by BMG, laying the groundwork for Keef’s new partnership with BMG. His new venture 43B is a multi-tiered label offering distribution and marketing services for artists and producers who are shifting music and culture, providing the resources, guidance, and infrastructure they need to thrive in today’s music industry. The name, 43B, stands for Forget Everybody, stressing the importance of individuality and autonomy—two factors that have played heavily into Keef’s path as an artist. The label will be helmed by Chief Keef’s long time manager, Idris Dykes who will be acting as co-CEO, as well as Sophie Kautz who has been appointed as the Head of A&R and Marketing. With the launch of 43B, Chief Keef is also proud to announce his first artist signing, the Atlanta-based rapper, Lil Gnar. 43B is a work of passion for Chief Keef and Lil Gnar is emblematic of the values and vision he hopes to foster with his new venture.

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Artist To Watch

Meet Madison Star, NYC’s rising rap and fashion creative to watch

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Paying homage to an Eve classic, “For The Girls” is an empowerment anthem for all the it girls and girl bosses everywhere. Madison oozes confidence as she delivers braggadocious bars, affirming that her work ethic will pave the way for her continued success: “Better let them know you that girl for real/And in time it will show/Patient with your gift, in time it will grow/What Michelle say? We get high when they low.” The video finds Star roaming the streets of Japan as she visits fashion houses and performs in front of an intimate audience. 

Hailing from Westchester, NY, Madison Star has always been surrounded by hip-hop, R&B, and fashion – all which permeates her music. In September 2021, she released her debut mixtape, FREE STYLE: THE MIXTAPE. The 8-track mixtape is featureless, proving that Star can hold her own on a track and leave a formidable first impression on listeners. With hard-hitting tracks like “SS OFF WHITE,” “P*SSY RAP” and “DRESS 2 KILL,” she makes it clear she’s that girl and has the bars to make you affirm it. Within the same year, she also launched her fashion house, Madison Star Couture, in which she creates custom statement pieces from intricate fabrics. Fun fact – you can catch her wearing her own designs throughout the video! 😉 Star has since earned praise from outlets like Essence, HYPEBAE, 21Ninety, and more.

With new music on the way, Madison Star is ready to dazzle in the spotlight in true it girl fashion – pun intended. 

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Artist To Watch

RONNY J Is “CHARGED UP” On His New Album

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Charged Up!” The highly anticipated sophomore album from producer and artist, RONNY J. Known as a trailblazer that significantly influenced the current sound of Hip-Hop as a producer, Ronny is here to prove the same feat as a solo artist.

This album follows his initial endeavor, “Jupiter” from 2020, and showcases his creative genius with tracks involving Wiz Khalifa and a special verse from the late XXXTENTACION.

Having previously collaborated with the likes of EminemKanye WestRoddy Ricch, and Juice Wrld, just to name a few, Ronny is renowned for his songwriting and production skills. His signature tags, “Oh my God, Ronny!” and “Ronny J, please turn me up,” have achieved iconic status.

Now re-energized and ready to reclaim his position in the limelight, the Miami native has resurfaced with a powerful statement – his solo album. Ronny J continues his journey of challenging the norms of music, solidifying his reputation not just as a much-loved producer, but a recognized creative powerhouse.

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Hunni Ellis Celebrates Influential Women in Hip-Hop With Her Latest Single “No Time” + Mash-Up Video

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After years of self-discovery and artistic exploration, Hip-Hop artist Hunni Ellis returns as a powerful force, blending the essence of Niki Ellis and Hunni into a dynamic persona that encapsulates grit, skill, vulnerability, honesty, resiliency, confidence, and undeniable style. In honor of the female role models who have influenced her throughout her career in music, she proudly unveils “Around The Way Girl,” her first release since giving birth to her youngest son.

Hunni Ellis’ evolution as an artist illustrates her growth and metamorphosis. Her persona is a bold fusion of Niki’s spirit and Hunni’s authenticity. It’s the ultimate blend, a testament to self-discovery throughout the years and a celebration of her unique journey.

“Around The Way Girl” EP Video: A visual tribute paying homage to women in hip-hop.

Hunni Ellis has broken new ground by releasing a captivating music video that features a mashup of all five tracks from the EP. This innovative video concept was created by Hunni and expertly directed by Katt Burgundy

Her genuine admiration for the women who came before her in the music industry is reflected in this EP. It’s a bona-fide nod to the pioneers and trailblazers who have shaped her musical journey since childhood. With this project, she aims to celebrate their influence while putting her unique spin on the dope sounds that have inspired her.

Chill Shump and Ditty Broker’s exceptional production brings Hunni Ellis’s music to life, creating a contemporary, reminiscent, yet timeless sound that lets her unique voice and vision stand out.

Around The Way Girl Merch!

Fans and supporters can now connect with the entire vibe of “Around The Way Girl” through exclusive merchandise, available on Hunni Ellis’s Instagram and Facebook pages. This limited-edition merchandise is a unique opportunity to embrace the essence of Hunni’s artistry.

 “Around The Way Girl” is not just an EP; it’s a celebration of music, empowerment, and the women who continue to inspire the artist behind the evolution.

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