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CEO Trayle Lights It Up With “Meant 4 You,” from ‘The Collection Vol. 2’

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Approaching beats from odd angles with his methodical flow, CEO Trayle is impossibly smooth. Taking time to look inward over a soulful instrumental, Trayle shares Meant 4 You,” the latest music video from The Collection Vol. 2. Produced by B.Stribb, “Meant 4 You” blesses Trayle with an inviting canvas on which to paint, layering haunting vocal samples with a dancing bassline, rippling piano chords, and insistent 808s. Adhering to the contours of the beats with whispering come ons and the occasional verbal sound effect, Trayle plays the role of a lothario, but can’t keep the traumatic thoughts from creeping in: “And when they called and said my brother died, I hit the flo’,” he rhymes before a pregnant pause. In the video, directed by Decat, Trayle rocks an Avirex letterman jacket as he surreptitiously sets a building aflame.

Over the course of 12 tracks, The Collection Vol. 2 further explores the haunting, yet luscious trap sound he explored on his acclaimed 2022 HH5 mixtape, featuring rich contributions from producers like Trauma ToneStribb, and Yung Icey. Throughout the tape, Trayle creates a world fit for a film noir, filled with femme fatales and danger around every corner. The follow-up to last year’s The Collection, an 8-song mixtape home to highlights like “Of Course,” The Collection Vol. 2 shows how far the Atlanta-based rapper has come in the past year. The Collection Vol. 2 is home to “Brody Trippin,” a collaboration with PDE signee and rising Atlanta star Baby Drill“CrxckFlow II,” a sequel to a highlight from HH5, and the viral Song Cry,” originally released as a From The Block freestyle that racked up over 3.1 million views. The Collection Vol. 2 is available everywhere via Do What You Love/10K Projects.

2022 was a breakout year for CEO Trayle, packed with critical acclaim and new commercial landmarks. The rapper known as “Mr. Back Door” ended the year on a high note, sharing HH5, which Pitchfork ​​blessed with its coveted Best New Music designation. HH5 establishes Trayle as one of the slickest talkers in a stacked ATL scene, twirling his soft-spoken and erudite delivery like a cartoon villain twirls his mustache. HH5 features some of Trayle’s most expansive production to date, with contributions from Dun Deal, OG Parker, Go Grizzly, Trauma Tone, and Trayle’s frequent collaborator Stribb, among many others, and is home to the complicated relationship anthem “I Love You But…,“ featured on Drake’s OVO Sound RadioHH5 capitalized on the momentum generated by Trayle’s viral 2021 hit “Ok Cool,” which generated over 60 million streams and earned a remix from Gunna.

With The Collection Vol. 2 in the books and much more music to come, CEO Trayle is primed to take over the rap game.

Watch “Meant 4 You” here!

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Lil Duece Unleashes Electrifying New Music Video

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Rising star Lil Duece has dropped his latest music video, “Belt To A**,” a high-octane visual experience that cements his status as one of Inglewood’s most dynamic artists. The track, bursting with infectious energy and a vibrant celebration of success, showcases Duece’s signature style while offering fans an unforgettable glimpse into his world of luxury and excitement.

The music video for “Belt To A**” features a stunning array of high-energy scenes. Viewers are immediately immersed in a whirlwind of dazzling luxury cars, opulent settings, and a crew of captivating women who add to the video’s electrifying vibe. The visual narrative embodies the essence of living large, as Lil Duece and his entourage hit the streets with a flair that perfectly complements the track’s pulsating beats.

Since first capturing attention in 2019 with an unforgettable performance alongside Inglewood luminary Rucci at The Roxy, Lil Duece has steadily risen through the ranks of the hip-hop scene. His momentum has only increased, with high-profile appearances at venues like The Novo, The Forum, and Rolling Loud, and features on influential hip-hop podcasts including No Jumper and UpRoxx’s Live performance sessions.

Lil Duece’s undeniable talent and charisma have not gone unnoticed. His viral hit “Outside” has racked up an impressive 5 million streams across all platforms, solidifying his place as a significant voice in West Coast hip-hop. His collaboration with industry heavyweights DJ Drama and Don Cannon, following a notable Generation Now co-sign in 2021, further highlights his growing influence and potential.

With plans to push his music beyond the boundaries of his hometown and achieve national success, Duece is set to make an even bigger impact on the global stage. Don’t miss out on the latest from this rising star. Hit play on “Belt To A**” and experience the electrifying vibe that only Lil Duece can deliver. The video is now available on all major platforms, ready to take your music experience to the next level.

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Discovering the Sound: The Journey of YoungHitz Rus

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In the bustling streets of New York, where rhythm and creativity intertwine, music producer YoungHitz Rus found his calling. Starting his production journey at just 15 years old with an MPC2000 and Microsoft Sound Recorder, he quickly realized that music was more than a hobby; it was a profound passion. “I always loved to dance, and the rhythm often hits me with a deeper feeling than vocals,” he reflects. YoungHitz envisions himself as the conductor of an orchestra, guiding listeners through a captivating experience filled with emotion and cadence. To him, producing is an art form that dances hand-in-hand with performance, allowing him to express his creativity without necessarily stepping into the spotlight.

Growing up in Jamaica, Queens, YoungHitz was immersed in a musical culture that shaped his identity. “Everybody knows New York is the mecca of music. The culture and the people around me have always motivated me musically,” he explains. Surrounded by friends and family—many of whom were aspiring rappers and producers—he felt a constant push to hone his craft. However, his most significant influence came from his mother, a single black woman who navigated the challenges of the city with resilience. “Seeing her make it through tough times was all the motivation I needed,” he shares.

YoungHitz’s creative process is both ritualistic and eclectic. He often starts by watching movies, seeking inspiration in their soundtracks or finding samples to incorporate into his tracks. His musical tastes span from the classic sounds of the 60s and 70s to modern influences, reflecting his diverse artistic palette. Before every session, he takes a moment to pray and bless the space, ensuring he enters the creative zone with positivity.

Despite his rising success, the path hasn’t always been easy. YoungHitz acknowledges that the biggest challenge he faces is the constant pursuit of improvement. “I sometimes get stuck in overthinking, but I overcome that by taking breaks,” he reveals. To keep his music fresh and innovative, he travels the world and explores genres he didn’t grow up listening to, allowing him to break out of his comfort zone.

One project he’s particularly proud of is “Bank Alert,” a collaboration with DarkKnightZM. The track stands out as a testament to the power of connection across cultures, as two artists from vastly different backgrounds came together to create something truly special. “It’s amazing what can happen when you collaborate,” he notes.

Networking plays a vital role in YoungHitz’s career. As a naturally social person from New York, he actively reaches out to artists and creators through social media and attends events to build relationships. “The game isn’t going to find you at your doorstep; you have to go out there and take it,” he emphasizes.

Looking to the future, YoungHitz Rus envisions himself as a top A&R executive producer, guiding his label to new heights. He dreams of collaborating with diverse artists across genres—from rap to EDM to pop—and taking them on worldwide tours. His mantra is clear: “Be original, have your own style and unique taste.” With his sights set on the horizon, YoungHitz Rus is ready to leave a lasting mark on the music industry. The journey is just beginning, and the world can’t wait to hear what he has in store.

Follow the producer on social : @younghitzrus

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IamB4 Returns With New LA Party Anthem “Right There”

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West Coast rapper iamB4 (@iamtheofficialb4) is continuing to solidify his place in the hip-hop scene with his latest releases. Fresh out of high school, the Los Angeles native is quickly becoming known for his high energy, clever wordplay, and commitment to creating feel-good music. In fact, iamB4 today shares a new single called “Right There.” Stream it here. It’s undoubtedly a banger and is designed to have people dancing. The heavy 808s combined with iamB4’s signature west coast flow create a recipe for success with this new track.

With “Right There,” iamB4 delivers another upbeat anthem perfect for any summer playlist. The track combines catchy hooks with his playful style, giving fans exactly what they’ve come to love from him.

Following up on the momentum of his viral hit “She Go Remix,” iamB4 is keeping the party anthems coming. With over 1.5 million streams on Spotify and climbing, iamB4 is proving that he’s here to stay. 

Known for his mood-lifting, catchy, and fun sound, iamB4 is carving out a unique space in the music world. Drawing inspiration from the dance-driven hip-hop era he grew up with, his music brings back the feel-good, high-energy vibe that fans crave.

Driven by his passion for music, which he says was nurtured by his father’s belief in him, iamB4 is determined to create not just hits, but a lasting legacy. As iamB4 continues to develop his unique style and expand his reach, fans can expect even more creative content and organic, fun-filled projects in the near future. 

Follow him on Instagram, TikTok, and YouTube for the latest updates and releases.

Check out “Right There,” here & stay connected with iamB4 below.

Instagram: @iamtheofficialb4

TikTok: @iamtheofficialb4

YouTube: @iamB4

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