Music Videos
CEO Trayle Expresses Love (With Caveats) In the Latest Release from Upcoming ‘HH5’ Tape
Delivering detailed and conversational rhymes through a devilish grin, CEO Trayle is the specter who haunts the Atlanta trap scene. Working through his romantic feelings like only he can, Trayle shares “I Love You But…,” his new video single. Produced by DiorMadeIt, Evrgrn, and A3, “I Love You But…” is a slinky and aqueous trap instrumental, combining fluttering synths and skittering hi-hats to provide the atmosphere for Trayle’s real talk. The song is a one-sided conversation between Mr. Back Door and his main squeeze, as he wrestles with his conflicted feelings–he wants to spend extra time with his girl, but still feels the need to keep her at arm’s length. In the video, directed by Law & Nick Cohn, Trayle and is one-and-only portray a Bonnie & Clyde-esque couple, each partner confident that the other loves them despite their worst behavior.
“I Love You But…” is the latest glimpse of HH5, his next mixtape, the latest in Trayle’s signature Happy Halloween series. The upcoming mixtape features some of Trayle’s most expansive production to date, with contributions from Dun Deal, OG Parker, Go Grizzly, Trauma Tone, and Trayle’s frequent collaborator Stribb, among many others. On his fifth annual Trayle keeps the Halloween theme going on his songs, using his sly wit to present himself as a nightmarish figure to haters and opps across the globe. Featuring a guest appearance from FastMoney Ant, HH5 arrives on October 31st via Do What You Love, LLC / 10K Projects.
“I Love You But…” and HH5 continue a busy year for CEO Trayle, arriving weeks after Vier, a four-track EP released in July alongside a Q&A with The FADER. The title of the EP translates into the number four in German, a number with mythical and historical significance in Trayle’s life–beyond being the source for his explosive nickname C4. Nine years ago, on July 4th, Trayle suffered seven gunshot wounds as he successfully fought off an attempted home invasion. Trayle survived, but he suffered emotional scars that he still processes every day. The rapper explored his trauma and expressed gratitude for the little things on his recent single “July The Fourth,” the EP’s closing track. Vier followed in the wake of Trayle’s 8-song mixtape The Collection, home to highlights like “Of Course,” the tape’s closing track.
CEO Trayle is following in the footsteps of his hero Gucci Mane, crafting street raps that are at once down-and-dirty and refined. The 28-year-old artist’s music found an audience, and earned praise among publications like Pitchfork, Audiomack, and many more, for his gritty bars and sinister steez. Trayle’s trajectory skyrocketed after he released “Ok Cool,” a viral hit that generated over 60 million streams and earned a remix from Gunna.
With much more music on the way and much further to rise, CEO Trayle is primed to take over the rap game.
Watch “I Love You But… here!
Music Videos
Chey Delivers Amazing Freestyle On Sway’s Universe
Daughter of the legendary emcee Method Man and Staten Island native Chey has recently been making her own mark on the game with a bubbly personality that goes with his prodigy level talent. Her skill is so sharp ESPN and Vibe took notice with features that boosted her into a league of her own among the new stars of hip hop.
Now she adds a candid interview and freestyle with the iconic Sway! With grace and persona Chey shines brightly on the legendary journalist’s platform that garnered the attention of everyone worldwide.
Watch below.
Artist To Watch
Poiison & Styles P Drops New Collaboration “Big Boys”
The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.
Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.
Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.
Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.
Music Videos
Lord Maji Featuring On-N-Off Strapz Shares “Space X”
Florida rapper Lord Maji teams up with On-N-Off Strapz for his latest visual titled “Space X.” Directed by SoRight Films. Watch the music video below via YouTube or stream the single on any music platform.