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CEO Trayle Expresses Love (With Caveats) In the Latest Release from Upcoming ‘HH5’ Tape

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Delivering detailed and conversational rhymes through a devilish grin, CEO Trayle is the specter who haunts the Atlanta trap scene. Working through his romantic feelings like only he can, Trayle shares I Love You But…,” his new video single. Produced by DiorMadeItEvrgrn, and A3, “I Love You But…” is a slinky and aqueous trap instrumental, combining fluttering synths and skittering hi-hats to provide the atmosphere for Trayle’s real talk. The song is a one-sided conversation between Mr. Back Door and his main squeeze, as he wrestles with his conflicted feelings–he wants to spend extra time with his girl, but still feels the need to keep her at arm’s length. In the video, directed by Law & Nick Cohn, Trayle and is one-and-only portray a Bonnie & Clyde-esque couple, each partner confident that the other loves them despite their worst behavior.

“I Love You But…” is the latest glimpse of HH5, his next mixtape, the latest in Trayle’s signature Happy Halloween series. The upcoming mixtape features some of Trayle’s most expansive production to date, with contributions from Dun DealOG ParkerGo GrizzlyTrauma Tone, and Trayle’s frequent collaborator Stribb, among many others. On his fifth annual Trayle keeps the Halloween theme going on his songs, using his sly wit to present himself as a nightmarish figure to haters and opps across the globe. Featuring a guest appearance from FastMoney AntHH5 arrives on October 31st via Do What You Love, LLC / 10K Projects.

“I Love You But…” and HH5 continue a busy year for CEO Trayle, arriving weeks after Viera four-track EP released in July alongside a Q&A with The FADER. The title of the EP translates into the number four in German, a number with mythical and historical significance in Trayle’s life–beyond being the source for his explosive nickname C4. Nine years ago, on July 4th, Trayle suffered seven gunshot wounds as he successfully fought off an attempted home invasion. Trayle survived, but he suffered emotional scars that he still processes every day. The rapper explored his trauma and expressed gratitude for the little things on his recent single July The Fourth,” the EP’s closing track. Vier followed in the wake of Trayle’s 8-song mixtape The Collection, home to highlights like Of Course,” the tape’s closing track.

CEO Trayle is following in the footsteps of his hero Gucci Mane, crafting street raps that are at once down-and-dirty and refined. The 28-year-old artist’s music found an audience, and earned praise among publications like PitchforkAudiomack, and many more, for his gritty bars and sinister steez. Trayle’s trajectory skyrocketed after he released Ok Cool,” a viral hit that generated over 60 million streams and earned a remix from Gunna

With much more music on the way and much further to rise, CEO Trayle is primed to take over the rap game.

Watch “I Love You But… here!

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Dee-1 Releases New Visual “Lines Drawn”

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Emmy-nominated educator turned entertainer, Dee-1 (@Dee1music) addresses critics and fans alike in the official music video for the Danny Beats-produced single “Lines Drawn,” following his viral interview on Sway In The Morning centered around industry hypycrosy. Filmed by Tufts University‘s own Jalen Hill, a student enrolled in the New Orleans native’s “The Intersection of Hip Hop and Social Change” course, the timely track and its accompanying visual postdate Dee’s previously released album UNO. Serving as the first official leak from his forthcoming LP From The Hood To Harvard, the song is a beacon of light as unfavorable headlines engulf online media.

“I did this song as a response to the industry being so shaken by me drawing a line in the sand and saying that we need some accountability for the messages we’re glorifying inside Hip-Hop. This is part one, there’s more on the way. A shift is happening from a genre and cultural perspective,” says the National Social Emotional Learning Consultant in a press statement to Medium Creative Agency about the release.

Award-winning rapper. educator, host, activist, business owner, and keynote speaker are synonymous with Louisiana‘s Dee-1. The Nasir “Nas” Jones Hip Hop Fellow at Harvard University is a Billboard Top 10 charting, game-changing MC with a persona to match his penmanship. He’s transitioned from being a middle school math teacher in The Boot to a Hip-Hop heavyweight with much more to accomplish. He has released 10 albums and 21 projects thus far in his career. 

Dee-1’s music is part of a bigger lifestyle movement called Mission Vision, which centers around three core principles: Be Real. Be Righteous. Be Relevant. In 2020, Dee received the prestigious NAACP “Power of Influence Award,” highlighting his community activism and commitment to inspiring the youth. In 2021, he was nominated for an Emmy Award for his work on “The Manhattan Project,” but he lost to Michelle Obama. Later that year, Dee was appointed to the “Louisiana Council for the Success of Black Men and Boys” by Governor John Bel Edwards, making him the first rapper in Louisiana history to become a governor’s appointee.

Watch the HD clip for “Lines Drawn” on YouTube and stream the single via Audiomack below. For a limited time you can purchase an advanced copy of From The Hood To Harvard exclusively on EVEN, here.

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Dredloc Esco Shares “On The Low”

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Florida rapper Dredloc Esco presents the music video for “On The Low”, his new single produced by Dynasty Beats. The St. Petersburg native has dropped a steady stream of music throughout 2023, notably “Addresses” (watch the official video on Youtube), “See Me Ballin” (watch the official lyric video on Youtube) and “24” (watch the official lyric video on Youtube). These singles add to a discography which includes full-lengths like Paycation, Cut 2 Deep with Yo Simi, and Color Blind Chopped Not Slopped with OG Ron C. Dredloc describes his new single as “hustle music at it finest, with a touch of Afrobeat to keep you grooving at the same time. If you love getting money over partying and spending money, put this song in your playlist”. “On The Low” is out now on BigBuc Entertainment.

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Sexyy Red is the hood’s hottest prison warden in “Free My N***a”

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With this summer’s Hood Hottest Princess mixtape, Sexyy Red established herself as the most exciting rising artist in music today. Never one to stop working, the St. Louis native shares a brand new video for “Free My N****a,” her new single. “Free My N***a” is a brash and infectious banger, as Sexyy makes an impassioned plea to law enforcement to let her baby daddy come home. In the video, directed by Jerry Morka and Laka of No More Heroes, Sexyy takes matters into her own hands, turning the tables on the police and breaking into the local prison, nearly starting a riot as she extracts her boo from the slammer. 

Watch “Free My N***a” HERE
Stream “Free My N***a” HERE
A cut from the upcoming Hood Hottest Princess (Deluxe), “Free My N***a” adds an exclamation mark to Sexyy’s breakout 2023, marked by sold out dates, Hot 100-charting hits, and superstar co-signs. Sexyy’s breakout hit, the Tay Keith-produced “Pound Town,” spent multiple weeks on the Billboard Hot 100, reached the Top 10 on Urban Radio, and its Nicki Minaj-featuring remix “Pound Town 2,” earned a GOLD certification from the RIAA. Sexyy’s follow-up hit, “SkeeYee,” has risen even further, generating over 50 million streams across platforms, and reaching a peak of #66 on the Billboard Hot 100. Sexyy reached her highest chart peak yet with her appearance on Drake’s “Rich Baby Daddy,” also featuring SZA, a smooth Miami bass-influenced heatrock that currently sits at #14on the Hot 100. 

A relentless barrage of twerkable anthems, Hood’s Hottest Princess builds upon Sexyy’s brash and unapologetic persona. Songs like Hellcats SRTs and Female Gucci Mane exude an irrepressible bad b*tch energy, combining Sexyy’s crisp wordplay with an addictive drawling delivery that has become her signature. The mixtape earned a sterling 8.0 review from Pitchfork, who wrote that the mixtape “sets the tone for what she hopes is the nastiest, sweatiest, and freakiest summer since the smartphone came along” and “…30 minutes of straight-up standing-on-the-table raps. There are a handful of songs on here that are bound to be summertime anthems.” Home to other hits like “Looking For The H*es (Ain’t My Fault),” and “Hellcats SRTs,” blessed with a remix featuring Lil DurkHood Hottest Princess is climbing the Billboard 200, where it reached a new peak of #75 this week, and Apple Music’s charts, where it is currently sitting at #7 on the Hip-Hop albums chart and #12 overallHood Hottest Princess is available everywhere via Open Shift/gamma.

Sexyy’s viral rise quickly fomented success on the touring front. After a viral performance at Rolling Loud Miami, Sexyy Red earned an invitation to open on tour for her biggest fan, Drake, during his It’s All A Blur Tour” with 21 Savage. Sexyy’s first headlining tour, the “Hood Hottest Princess Tour,” sold out many dates within minutes of its initial onsale, including a 3,000-cap show in NYC and a 4,850-cap show in Chicago. The tour criss-crossed the U.S. for dozens of dates–including 24 sold out dates–including a massive sold out hometown show at the 8,000-capacity Chaifetz Arena in St. Louis. In all, Sexyy’s first-ever headlining show sold an estimated 70k tickets, making her one of the hottest draws in the genre in 2023.

After changing the game in 2023, Big Sexyy looks to carry that momentum into the new year. 

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