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Central Cee Bares His Soul in Confessional “Ungrateful” Video

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Central Cee came from nothing to become one of the UK’s biggest rap stars, but he’s still haunted and motivated by his days in Shepherd’s Bush. Baring his soul about his past sins and current stardom, Cench shares Ungrateful,” the latest video from his new mixtape 23Nimbly navigating a wistful instrumental from Levi Lennox, Cench digs deep, speaking the truth about his reluctant stardom and wondering if he truly deserves the success he achieved: “No such thing as positive thinkin’, when you’re locked in, it feel like a maze,” he spits. Despite the song’s title, Cench is anything but ungrateful, as he thanks the people who paved the path that he’s chosen, including iconic UK acts like GiggsSkepta, and Dave, and gives a special shout out to his manager: “Uh, I wouldn’t be able to do what I do if it weren’t for the man before me/I show respect where it’s due/Where would I be if I never met YBeeez?” In the video, Central relaxes in a luxurious flat, counting his cash as he wonders whether it was all worth it.

“Ungrateful” is the latest in a line of videos from 23, following the multi-lingual clip for Eurovision” (9.7 million views), which peaked at #1 on YouTube’s trending chart, and the exhilarating clip for “Straight Back To It,” a new smash that has over 15 million combined streams and sits at #45 on the UK Official Charts. A matured and elevated sound, the 15 track project delves deeper into Cench’s mysterious character, sharing some of his most personal moments to date, alongside singles like  “Retail Therapy,” a hard-hitting, jazz-sampling video single (8+ million views), and  “Cold Shoulder,” which explores the realities of Central Cee’s past and the process he’s currently going through, “Khabib,” which racked up more than 4 million YouTube views in just its first week of release (8.5 million views to date), and debuted at #22 on the UK’s Official Charts. 

The culmination of a year-long run that has seen Cench emerge as perhaps the biggest breakout star in the UK rap scene, with over 1 billion streams across platforms, 23 made its debut at #1 on the UK Official Charts. The album has remained near the top of the charts, where it currently sits at #10, and has since become the top-selling rap album in the UK in 2022 (41k units to date). Beyond sales, the album earned rapturous acclaim from the global press–Cench earned cover stories in The Face and Complex NL, scored 4-star reviews in The GuardianNME, and the Metro Times, and positive mentions in BillboardThe FADER, and i-D.

Central Cee is taking over and the 23 mixtape’s arrival is certain to propel him even further on his unparalleled journey from West London’s Shepherd’s Bush to the ranks of hip-hop’s global elite.

Watch “Ungrateful” here!

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GwalaBoy Phlyy Drops “Heavy Motion”

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Born Marcius Cleophas and raised in North Miami, GwalaBoy Phlyy is a motivated multi-disciplinary who has been carving out a lane for himself his whole life. Raised by a single mother and a distant drug dealer father, he cites Gucci Mane, Future, Money Man, 2Pac, and Lil Wayne as early influences and began to record music of his own in 7th grade; but really started taking music seriously around 2019. The following year he got his first big break by way of a feature from Roc Nation recording artist Bobby Fishscale. Other notable industry figures GB has worked with include ATL Jacob, Sauce Walka, Jackboy, Fredo Bang, and Zoey Dollaz.

Continuing his Going Colossal campaign, spearheaded by the Bobby Fishscale-collaboration “Cartier,” and following a recent Dirty Glove Bastard ‘Off The Porch‘ interview, Hatian Hip-Hop authority GwalaBoy Phlyy (@GwalaBoy_Phlyy) makes his way back to the small-screen in the official music video for “Heavy Motion.” Directed by Ntro4k Studios, the HD-clip for “Heavy Motion” finds the Florida based rap act practicing what he preaches; flexing foreign cars, jewelry, and designer drip. [Photo Credit: Medium Creative Agency]

Watch the visual for “Heavy Motion” as well as stream Going Colossal in its eternity on your DSP of choice below via GwalaBoy Music and check out his video for “Cartier” | HERE.

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YKG Hotboy Delivers “Piped Up” Visual!

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After raising his digital profile with the Julian MTZ directed HD-clip for “Another Day,” TX native YKG Hotboy (@ykg_hotboy) recruits directing duo Made By James to bring a new Rick Hertz produced Summer anthem titled “Piped Up” to life. The latest leak from the Young Kings Global posterboy captures him piping up with his community and features an assortment of head turning eye candy. [Photo Credit: Medium Creative Agency]

Raised in the Texas city of Galveston, YKG Hotboy is a 23 year old Afro-Mexican hip-hop artist. Posed to be the next big act to pop out of The Lone Star State, he brandishes an exciting flow along with electrifying sonics. Making sure his presence is felt with every release, it’s only a matter of time before Hotboy takes his rightful place on the throne.

Watch the music video for “Piped Up” and stream the song’s audio on your DSP of choice below via 24/8 Music / The Orchard!

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@DaWeirdoGod Releases “Child of Englewood”

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DaWeirdo is an emerging American Hip-Hop artist, songwriter, producer, and creative director from Chicago, Illinois. Born and raised on the Southside of Chicago in the notorious Englewood neighborhood, his environment left him looking for an outlet to creatively express all that he was seeing. His visual for “Child of Englewood” shows a brief, but vivid description of that.

Twitter/IG: @DaWeirdoGod 

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