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BIG BOSS VETTE TURNS EVERYONE INTO AN “EATER” IN NEW MUSIC VIDEO

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On the track, a hyped-up New Orleans bounce-inspired beat rages underneath her confident and charismatic delivery. She rips through one raunchy, raw, and raucous NSFW bar after another without apology. She previewed the track with snippets on social media, generating tens of thousands of listens and inciting anticipation for its arrival.

No stranger to making bangers, Vette put numbers on the boards with independent tracks such as “Bad Bitch, “Outside, “No Fakin, “Make Em Mad, and more. This year, she caught the attention of Republic Records and signed to the label.

Now, she’s got even more heat on deck. You’ve been warned. There’s a new boss in town.

About Big Boss Vette:

Big Boss Vette asserts herself as a bright, blunt, and bold force for hip-hop with unapologetic bars, undeniable style, and a fiery flow of her own. The St. Louis rapper and singer lights up any room and instantly commands attention. As a kid, Big Boss Vette told everyone, “I want to be a rapper,” and she made good on her promise. Taking to social media, she posted freestyles on Facebook during high school, remixing the likes of Dej Loaf’s “Try Me” and making a viral impact with millions of views. She regularly uploaded remixes to YouTube and attracted an audience. However, trouble followed her everywhere—until she got shot. Changing the course of her life, she served up “Bad Bitch” in 2019 and racked up 1.7 million YouTube views. A year later, “Outside” exploded. Following a much-liked teaser video, her TikTok followers demanded the full version, and she delivered. It lit up TikTok with countless anime creates and support from Chlöe Bailey. At the same time, it generated 8 million Spotify streams and 2 million YouTube views. During 2021, she picked up the pace with “No Fakin,” “Dog Ass *****,” and more. Along the way, she attracted the attention of Republic Records and landed a deal with the label. After raking in over 30 million total streams independently, she bosses up on a series of singles led by “Eater.”

Follow Big Boss Vette on Instagram, TikTok, Twitter, YouTube, and Spotify.

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MUMU FRESH Releases “MY WHY”

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Grammy-nominated Washington, D.C.-based singer/songwriter/emcee Mumu Fresh presents her new single “My Why”. Produced by Carvin Haggins and Johhny Smith, “My Why” will appear on The Healing, Mumu’s forthcoming album which will also feature contributions from DJ Jazzy Jeff, Nile Hargrove, 14KT, Daniel Crawford, Vidal Davis, DJ Dummy and more. Mumu has collaborated with Lil Wayne & Tech N9ne (stream “Too Good”), Busta Rhymes, Salaam Remi & Black Thought of The Roots (watch the music video for “No Peace”) and Common (watch Mumu Fresh and Common perform “I Used To Love H.E.R.” live) and Tobi Nwigwe (watch the music video for “Tundah Fiyah”). Mumu has performed on two separate NPR Tiny Desk concerts (watch Mumu Fresh featuring Black Thought of The Roots & DJ Dummy on NPR’s Tiny Desk) and has performed worldwide at events like the Essence Music Festival, Montreux Switzerland’s Jazz Festival and Dubai’s Sole Fest DBX. “State of Emergency” marks another chapter in a career of self-described “art activism” for the Baltimore native who has performed and given lectures within the US prison system, The Congressional Black Caucus, I.M.A.N. Central in Chicago & Atlanta, The W. K. Kellogg Foundation, Ford Foundation and The Indigenous People’s Movement. Mumu is co-creator of the Recording Academy’s “Best Song For Social Change” trustee award which went live in 2023 at the 66th GRAMMY awards show and was presented by The First Lady, Jill Biden. The winner of Indigenous Music, Washington Area Music (WAMMIE) and Urban World Music Video awards, Mumu has served as Musical and Cultural Ambassador for the US State Department, Ambassador of The Black Music Collective and is a former elected governor of the DC chapter of The Recording Academy. Mumu describes “My Why” as “a tribute to that person(s), place, or thing in your life that is your “WHY”. Your reason not to give up. Your reason to keep trying and to push a little harder than you thought you could. You why reminds you of what you’re made of and brings out the best in you.” The Healing drops April 19.

Check it out below!

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JimEMacLive & Ralo the Pimp Release “Choose ℗”

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In the realm of Hip Hop music emerging stars we have JimEMacLive and Ralo tha Pimp. JimEMacLive links up with Ralo tha Pimp to release the smash single “Choose”. ℗Hip-hop has long been rooted in authenticity, and it’s hard to find someone who puts his sweat & tears into the genre like JimEMacLIVE. Growing up on the streets of Indianapolis, crime & violence were prevalent right outside his door, however, a younger version of himself found solace inside with his mother. Helping her clean the house to the sounds of Al Hudson, and discovering music from the likes of E40 & 2 Pac helped shape his musical taste from an early age. When he decided to start crafting his own sound during his teenage years, while the skillset was unpolished, his unwavering determination & versatility were as present as ever. When darkness surrounds his city, JimEMacLIVE wants to be that ray of light piercing through the veil. “This is my therapy. Love, gratitude, determination; you can overcome any & all obstacles that come before you as long as you believe.” Make sure you listen to JimEMacLive feat. Ralo tha Pimp “Choose” ℗ on all digital platforms.

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Goldenboy Countup Is Out For “That Chicken”

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Continuing his Love Golden 3 campaign, Florida’s Goldenboy Countup follows up promo visuals “For Life” and “In The Mix” featuring Laniyah Westt with the music video for “That Chicken.” The small screen interpretation for the fan-favorite standout finds the chicken man true to form rapping braggadocious bars into the camera while flexing iced-out jewelry and designer drip.

Goldenboy Countup hails from Deland, a small town between Sunshine State cities Daytona Beach and Orlando. He’s most known for his raspy whisper flow and unrivaled work ethic which has garnered attention from fellow Hip-Hop artists Rod Wave, Money Man, and No Cap. Throughout his nearly five-year-long music career, Countup has sold out venues in most of the Southeastern region including Georgia, The Carolinas, and Virginia.

Watch the DJ Swift-shot HD clip for “That Chicken” and stream Love Golden 3 as a whole on your DSP of choice below via Fly Chicken Family/ONErpm.

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