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ATLANTA-BASED ARTIST CEO TRAYLE PARTNERS WITH 10K PROJECTS + DROPS THE COLLECTION MIXTAPE

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10K Projects announces the signing of CEO Trayle through 1080 Trademark Records / Do What You Love Records. The Bronx-bred, Atlanta-based rap star has carved out a sizable fan base with steely street raps that can only come from experience. To mark the occasion, Trayle releases The Collection, a new mixtape laced with all the machismo and block tales that propelled him into the spotlight. Listen HERE.

Checking in at eight tracks, Trayle’s latest release boasts slick production from MoneyMusik and Ambezza. It was preceded by “Head Doctor,” a single that manages to be as gruesome as it is romantic. Equal parts style and menace, The Collection only reaffirms Trayle’s penchant for wordplay and unflinching street narratives, a powerful combination that’s made him one of rap’s most exciting rising voices.

In 2020, Trayle consummated his rise with “Ok Cool,” a trap tune that has earned 60 million streams worldwide. With Gunna’s remix, the track only garnered more attention. He elevated even further after a stellar Rolling Loud performance last summer, and then again with the release of Happy Halloween C4. Coated in his signature monotonous flow and spurts of casual, but emphatic bravado, the project doubles as an exercise in controlled cool, which is a good way to describe Trayle’s entire sound.

It’s a style that has earned Trayle praise from the likes of Gunna, Drake, Young Thug, while grabbing the attention of places like The FaderPitchfork, and more. Now aligned with 10K Projects and Do What You Love, and with the release of The Collection, that list will only grow along with his legions of fervent fans.

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Twin Hector Drops “Special”

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Platinum-selling recording artist Twin Hector releases the intoxicating and alluringly disruptive new music video for his single “Special”. Striking a perfect balance between decadent R&B soundscapes and addictive pop melodies, Twin Hector will push you over the edge with his sensual sonic daydream. Written about a divine union, “Special” is an all-enthralling love song about a deeply passionate connection. 

Directed by Ben Tyler / Left Hand Films and Tai’Yon Hector himself, the visual for “Special” was inspired by R&B legend D’Angelo and captures Twin Hector in an intimate, black and bronzed aesthetic.Twin Hector takes his time, drenching you in a seductive wonderland of pulsating beats and heavenly vocals as he muses over his soulmate. “There ain’t nobody I’d choose over you.” 

Watch Twin Hector’s video for “Special” for a sweltering, sultry experience that will leave your racing.

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MICHAL MICHAL WANTS YOU TO ‘KNOW ME BETTER’ ON FRESH SINGLE FEATURING JAYD

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So nice, you can’t help but spin it twice. Michal Michal kept his foot on the gas with his latest love-torn offering,  “KNOW ME BETTER,” on Dec. 1. Featuring JayD and production from SK THE PLUG, the new single, which is Michal’s second release this month, is yet another head-turning effort that demands more than a first listen. Layered with woozy 808s, fleeting vocals and unbridled personality, ”KNOW ME BETTER” is packed with a barrage of Michal’s raspy flairs – a distinct hallmark of his sound. Continuing to embody his youthful aura, Michal ultimately has his sights set on searching for “the one” with “KNOW ME BETTER,” as JayD’s  mesmerizing hook expertly plays into the sample-clad cut.  “After all these years that we’ve been together, I thought you would know me better,” it hypnotically drones, Stringing together strong performances all year, following the success of his previous track “DON’T BLAME THE KIDS” and Summer’s End, which is now his top track on Spotify and Apple Music, it’s better to know of Michal Michal before he takes off.

Check it out here!

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Artist To Watch

Emerging Alt Hip-Hop Star Kembe X Shares New Song “Rolling Stoned”

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Isaiah Rashad joins Windy City wordsmith Kembe X for his Hippie Sabotage produced cut “Rolling Stoned.” A thought-provoking masterpiece that cleverly disguises its depth with wordplay and ethereal Alternative Hip-Hop instrumentation, “Rolling Stoned” invites listeners to embark on a journey of hidden meanings and insights. Serving as yet another teaser to the Top Dawg Entertainment affiliate’s forthcoming ‘Sleep Paralysis’ project, it may initially appear as brash rap but the record unfurls into a profound exploration of personal growth, dreams, and self-discovery.

“When we made this song in September 2021 it felt like a reunion and an opportunity to show Hippie Sabotage, I’m not the same person who moved from Chicago to LA and crashed on their couch. It was a chance to demonstrate my newfound confidence in my creative abilities and a willingness to adopt a fresh approach to music. It’s not a reinvention of my artistry, but a shedding of old skin and a dreamy exploration of a new version of myself, deeply connected to my psychedelic discoveries,” shares the Chicago native in a press statement when asked about his “Pole Vaulting” follow-up.

Known for his work with artists such as REASON, Guapdad4000, Jay Rock, and Ab-Soul, Kembe X stands as a beacon of innovation in a musical landscape often mired in conformity. His music, with over 10M+ UGC views on TikTok and 5M+ views on YouTube, has ignited a cultural wave, resonating across platforms. Accumulating a staggering 30M+ Spotify streams, Kembe X’s tracks encapsulate the essence of his artistry.

Beyond mere numbers, Kembe X’s compositions, from the introspective depths of “Voices” and “Cozy Forever” to the bluesy contemplation of “Body Language” and “Anyway,” paint a poignant picture of battling depression, touching hearts and minds. His magnetic stage presence has left an indelible mark, from headlining the Hippie Sabotage Tour in 2016 to sharing the stage in the ScHoolboy Q CrasHtalk Tour in 2019, not to mention legendary performances at Rolling Loud Miami from 2014 to 2017 and Rolling Loud Los Angeles 2017, solidifying his status as a festival favorite.

Stream Kembe X’s “Rolling Stoned” on your DSP of choice via BMR / The Orchard and watch his live performance recap of “Pole Vaulting” at Red Rocks.

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