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Ascendent Creator Marlon LuGa on the Similarities Between the Streaming Game and the Music Industry: “At the End of the Day, the Cream Rises to the Top”

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Standing at 6’5” with a magnetic personality, Marlon LuGa has become one of Sweden’s most exciting new creators, captivating nearly two million followers across Twitch, YouTube, TikTok, and Instagram. Raised in a small Swedish town, Marlon discovered his competitive edge through basketball, where he quickly became a standout player with dreams of going pro. Music fueled his focus and became a creative outlet—one that ultimately inspired him to explore streaming as his path shifted. In streaming, Marlon found the perfect arena to showcase his humor, relatability, and energy. Now, he’s striving to create an experience for his fans that rivals the loyalty he admires in the music industry, aiming to build a dedicated community that connects on a deeper level.

You’ve said you want to be the biggest streamer in the world. How did you set that goal for yourself?

Marlon: Honestly, I’ve always been someone who goes all-in, no matter what I’m doing. When I was younger, it was basketball. Now, it’s streaming. I don’t just want to make a little splash—I want to be the best. There’s something about setting a big goal that pushes you every day, you know? Streaming isn’t easy; it takes a lot of energy and creativity. But I’m up for it. At the end of the day, the cream rises to the top, and I’m working to make sure I get there.

Are there other streamers who inspire you?

Marlon: Definitely. I watch people like Kai Cenat and IShowSpeed all the time—they’re killing it right now. What I admire about them is their ability to connect with fans. They’re themselves, and people love them for it. Kai’s personality is huge, and Speed brings so much energy, but they both know how to create moments that make people feel part of something. That’s what I’m trying to do with my community, too. It’s not just about numbers—it’s about building something real that people want to come back to.

You’ve mentioned paying close attention to how artists in the music industry cultivate their fanbases. What have you learned from watching them?

Marlon: Music and streaming aren’t that different, honestly. I see artists like PARTYNEXTDOOR and YoungBoy building core, loyal fanbases who stick with them no matter what. That’s the kind of connection I want with my fans. If you stay authentic, keep putting out content you believe in, people will catch on, and the right audience will find you. In streaming, it’s easy to get caught up in trends, but I think the most successful people are the ones who stick to their style, who aren’t afraid to show who they really are.

You’ve built a big audience in Sweden and Europe, but do you have plans to expand your reach even more?

Marlon: 100%. I’ve been thinking about coming to the US to set up shop, build my setup out there, and collab with other creators. There’s so much opportunity in the States, and I think it would give me a new perspective. Plus, the US audience is huge, and they’re always looking for fresh content. It’s a little scary, but I know it would be worth it. I’m ready to take things to the next level and see how far I can really go.

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Artist To Watch

Lil MC Lets Loose As A Lyrical Powerhouse Of Bilingual Flow On New Album ‘Flex Máquina’

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Lil MC, the Latina powerhouse popping out of the Bay Area is back with Flex Máquina, a 15-track album that redefines genre boundaries. Known for her fierce lyrical dexterity and smooth bilingual flow, Lil MC’s latest project solidifies her place as a cultural force in the industry. Seamlessly transitioning between English and Spanish, she brings a vibrant energy to her art that few can match.

With standout singles like “CumBack” featuring Hd of Beardface, “They Don’t Need Me,” and “Tormenta” with ZZay and ZenaloaFlex Máquina is a musical journey through beats, stories, and emotions that resonate with hip-hop heads and new listeners alike. Opening up October strong, Lil MC’s highly anticipated album arrives as a statement, an expression of resilience, and a testament to her indelible impact on hip-hop.

Emerging from Oakland’s dynamic rap battle circuit, Lil MC quickly carved out her space as one of the underground scene’s most prominent voices. Her commanding stage presence and quick-witted verses have set her apart, earning her spots alongside icons like JacqueesToo Short, and E-40. Fans who have witnessed her ceiling-shattering career, have experienced an artist who is both authentic and unapologetic.

Lil MC is not only a top-tier lyricist but also a trailblazer in production, standing among the 3% of female music producers globally. Since 2018, her beats have enhanced her artistic reach, adding a self-produced edge that amplifies her impact. Her commitment to hip-hop goes beyond the studio; she’s a passionate advocate for education and empowerment. Through her Women’s Empowerment Hip Hop curriculum at the Oakland-based nonprofit Hip Hop For Change, Lil MC is inspiring the next generation, teaching kids to create beats with block coding, sparking creativity and confidence in young artists.

As an internationally recognized Cultural Ambassador of Hip Hop for the U.S. Embassy, Lil MC promotes Bay Area artists while advocating for women’s empowerment in music. In 2020, she founded Queens of the Underground, a platform uplifting women’s voices in the industry, and her role as a voting member of the Bay Area Recording Academy chapter highlights her deep commitment to the art.

From video game features to Billboard placements, Lil MC’s influence reaches far and wide. Now’s the time to dive into her latest lyrical offering, Flex Máquina. In doing so, immerse yourself into her world. With every beat and bar, Lil MC inspires, uplifts, and pushes the culture forward. Press play, and let Lil MC take you on a bicultural sonic journey that’s as powerful as it is personal.

CONNECT WITH LIL MC ON SOCIAL MEDIA:

Instagram | Facebook | Apple Music | Spotify | YouTube | Website

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Artist To Watch

Will Power 912 And Slim Jxmmi Join Forces For A Heartfelt Tribute To Hardworking Women With “Love That For You”

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Will Power 912
 and Slim Jxmmi (one half of the hip-hop duo Rae Sremmurd) are making waves with their latest single, “Love That For You”. This powerful record, produced by Icin On Da Kake, is a celebration of women’s resilience, strength, and relentless drive, especially honoring Black women who work tirelessly for the recognition they deserve. Coming on the heels of their recent release “Fine Sh*t Ratchet,” the duo wanted to create a track that acknowledges the countless women who hustle every day to achieve their dreams and provide for their loved ones, often without support or acknowledgment.

The inspiration behind “Love That For You” is simple yet profound: it’s a love letter to women everywhere, a reminder that their hard work isn’t going unnoticed. Will Power 912 shares, “Like I said at the end of the verse, ‘I love that for you, just hadda remind her.’ A lot of women are doing all the work—holding down the household, taking care of kids by themselves, becoming first-time homeowners, funding their lifestyle, closing deals—and they don’t get acknowledged. We just wanted to take the time to acknowledge them with this song and let them know we love that for them, we love what you’re doing, and we love watching youget results!

Will Power 912, hailing from Statesboro, Georgia, carries a unique perspective into his music. Motivated by his former coach, Sherman White, he found a sense of purpose in channeling his personal willpower into his craft, which led to his artist name, Will Power 912. As both a songwriter and emerging artist, Will Power 912 is dedicated to giving a voice to those who feel overlooked, offering inspiration to those who may not have role models who look like them or represent their struggles.

Beyond this tribute, Will Power 912 and Slim Jxmmi have ambitious plans in store! In fact, they’re working on a collaborative album set to feature some of today’s most celebrated artists and producers, promising a fusion of talent and fresh sounds that will resonate with fans around the globe. Nonetheless, “Love That For You” is now available for streaming on your preferred streaming platform—don’t miss this genuine tributeto the incredible women shaping our world.

 CONNECT WITH WILL POWER 912 ON SOCIAL MEDIA:

INSTAGRAM X TIKTOK APPLE MUSIC | SPOTIFY | YOUTUBE

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Features

Why Miyaa V’s ‘Miss Wick’ Is the Anthem You Can’t Ignore”

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(New York, NY) — Miyaa V isn’t here to play nice, and her latest track, “Miss Wick,” is all the proof you need. With bold bars and unfiltered energy, the rising rap star makes it clear—she’s stepping into her power and calling out the fake energy in the game. This one’s for anyone who thought they could move slick around her. Spoiler: you can’t.

On “Miss Wick,” Miyaa brings the kind of raw energy that grabs your attention and doesn’t let go. Inspired by John Wick’s unstoppable force, she claims her own lane with lines like “Call me Ms. Wick / Cause I got Glock 26 for anybody thinking they slick.” It’s gritty, it’s commanding, and it’s 100% Miyaa—letting her pen and presence speak louder than anything else.

“This track is about reminding everyone who I am,” Miyaa says. “I don’t do the back-and-forth, and I’m not explaining myself to anyone. If you want to know what I’m about, ‘Miss Wick’ is your answer.”

Why You Should Tap in Now Miyaa V is a rising force in hip-hop, and she’s just getting started. With her unapologetic approach and razor-sharp delivery, she’s building a name for herself as a voice that can’t be ignored. Her street-smart vibe and fearless energy make her stand out in a scene crowded with pretenders.

  • Unfiltered Bars: Miyaa’s lyrics cut straight to the truth—raw, unapologetic, and delivered with a confidence that makes you feel every word.

  • Uncompromising Presence: She’s not here to fit in or follow trends—Miyaa’s carving her own lane and staying true to her roots.

  • A Name to Watch: With “Miss Wick,” Miyaa’s showing why she’s next up in the rap game.

Where to Find Miyaa V “Miss Wick” is streaming now on all platforms, and it’s already catching attention from fans who love that raw, no-nonsense energy. Don’t sleep on Miyaa V—this is just the beginning.

Follow Miyaa V:

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