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Ace Hood Yearns For Liberation in Heart-Wrenching “Free” Video

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Making his name with invigorating turn-up anthems before choosing a new path, Ace Hood is determined to use his insight and his influence to help people like him. In his new video Free,” Ace examines some common hardships faced by Black men, and dreams of a way the world could be different. Using an addictive, conversationally melodic flow over a whirring synth beat and stadium-sized percussion, Ace astutely summarizes a litany of problems–from gun violence, to police brutality, to poverty and hunger–and empathizes with those less fortunate than he: “You can’t save me from my darkness/You can’t save me from myself/In this world one can become heartless/When your skin tone makes you a target/I just wanna be free.”

“Being free to me is living in an unconditional space rather than the conditional state,” says Ace Hood. “To me, freedom is the mastering and understanding of self. To not be bound by any label.”

Directed by Alex Heider of Good Boy Films, the video for “Free” positions Ace as a fly on the wall as three individuals experience situations that test their character: Police assault a young Black man–wielding nothing but a cell phone–as he takes a break from his shift at work,  a Black man on a date with a white woman resists the impulse to commit violence when two suspicious bar patrons accost him, and a young child painfully witnesses his loving mother in an abusive relationship. Ace dons a white priestly raiment and welcomes the three characters to a world where they can finally be free.

“We all struggle with understanding ourselves and we all process things very differently, but it’s important to remember that we are not our experiences,” says Ace about his new video. “These things happen to us so we can learn to feel, adapt, and rise above. Hopefully, those lessons can help us create and model the change we would like to see in the world. In the ‘Free’ video, I lay down on the test table as the old me and rise as the new. This is me recharging and shifting into a higher form of myself, but as that happens, I start to experience traumatic memories that are subconsciously happening in my mind.”

“Free” is a highlight track from M.I.N.D. (Memories Inside Never Die), a new EP. Featuring recent singles like the boldly aspirational, “Glory,” and the glowingly self-assured, “Little Light,” M.I.N.D. marks a fresh, new start for Ace, with lyrics that reflect the mentality required to confront personal and generational trauma. A ten-track effort filled with thought-provoking subject matter and inventive flows, M.I.N.D. serves as Ace’s testament to the universal truths found only by looking inward. As revealed in a trailer that Ace released last week, M.I.N.D. (Memories Inside Never Die) EP arrives this Friday, February 25th, via Hood Nation/EMPIRE.

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GwalaBoy Phlyy Drops “Heavy Motion”

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Born Marcius Cleophas and raised in North Miami, GwalaBoy Phlyy is a motivated multi-disciplinary who has been carving out a lane for himself his whole life. Raised by a single mother and a distant drug dealer father, he cites Gucci Mane, Future, Money Man, 2Pac, and Lil Wayne as early influences and began to record music of his own in 7th grade; but really started taking music seriously around 2019. The following year he got his first big break by way of a feature from Roc Nation recording artist Bobby Fishscale. Other notable industry figures GB has worked with include ATL Jacob, Sauce Walka, Jackboy, Fredo Bang, and Zoey Dollaz.

Continuing his Going Colossal campaign, spearheaded by the Bobby Fishscale-collaboration “Cartier,” and following a recent Dirty Glove Bastard ‘Off The Porch‘ interview, Hatian Hip-Hop authority GwalaBoy Phlyy (@GwalaBoy_Phlyy) makes his way back to the small-screen in the official music video for “Heavy Motion.” Directed by Ntro4k Studios, the HD-clip for “Heavy Motion” finds the Florida based rap act practicing what he preaches; flexing foreign cars, jewelry, and designer drip. [Photo Credit: Medium Creative Agency]

Watch the visual for “Heavy Motion” as well as stream Going Colossal in its eternity on your DSP of choice below via GwalaBoy Music and check out his video for “Cartier” | HERE.

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YKG Hotboy Delivers “Piped Up” Visual!

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After raising his digital profile with the Julian MTZ directed HD-clip for “Another Day,” TX native YKG Hotboy (@ykg_hotboy) recruits directing duo Made By James to bring a new Rick Hertz produced Summer anthem titled “Piped Up” to life. The latest leak from the Young Kings Global posterboy captures him piping up with his community and features an assortment of head turning eye candy. [Photo Credit: Medium Creative Agency]

Raised in the Texas city of Galveston, YKG Hotboy is a 23 year old Afro-Mexican hip-hop artist. Posed to be the next big act to pop out of The Lone Star State, he brandishes an exciting flow along with electrifying sonics. Making sure his presence is felt with every release, it’s only a matter of time before Hotboy takes his rightful place on the throne.

Watch the music video for “Piped Up” and stream the song’s audio on your DSP of choice below via 24/8 Music / The Orchard!

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@DaWeirdoGod Releases “Child of Englewood”

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DaWeirdo is an emerging American Hip-Hop artist, songwriter, producer, and creative director from Chicago, Illinois. Born and raised on the Southside of Chicago in the notorious Englewood neighborhood, his environment left him looking for an outlet to creatively express all that he was seeing. His visual for “Child of Englewood” shows a brief, but vivid description of that.

Twitter/IG: @DaWeirdoGod 

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