Editorials
432 MEDIA: How Troy Carter Jr. Is Redefining Music Distribution in the Social Media Age

In an era where music distribution is no longer just about releasing a record, 432 MEDIA is leading the charge in revolutionizing how artists connect with their fans. The independent label and distribution company, founded by Troy Carter Jr., is reimagining what it means to operate a modern record label by integrating strategies learned from streamers, YouTube creators, and digital platforms into the core of its music services. It’s this progressive approach that’s putting 432 MEDIA on the map as one of the most innovative companies in the entertainment industry.
“Our philosophy is simple,” says Carter Jr. “Artists can no longer rely solely on traditional methods to succeed. We’ve built a system that blends music distribution with content-driven marketing strategies across platforms like Discord, Snapchat, Twitch, and TikTok. By empowering our artists to build real communities online, we’re helping them form stronger, more direct connections with their fans. That’s what sets us apart.”
At the Core: Music Distribution and Label Services

At its heart, 432 MEDIA remains a music company. The label has already amassed over 250 million streams with hit releases like “Virgil” by OT7 Quanny, “Space Boy” by Lucki, and Seven-One by Colette Lush. With each release, 432 MEDIA has proven that independent labels can still punch above their weight in a crowded digital landscape.
The company recently signed Black Mayo, the visionary producer behind viral hits like “Jus Know” and “Valentino,” which has racked up millions of streams. “Distribution is a key part of our strategy,” Carter Jr. explains. “But what we do differently is ensure our artists aren’t just putting their music out and hoping for the best. We build campaigns around every release to maximize visibility and long-term growth.”
432 MEDIA’s music distribution services extend beyond just pushing records to streaming platforms. The company offers artists a holistic approach to their careers, combining the technical expertise of a digital-first company with the hands-on, personalized support of a boutique label. Through partnerships with platforms like Venice Music, 432 MEDIA is able to provide real-time insights into streaming data, allowing artists to track their performance and make informed decisions about their next moves.
“We pride ourselves on transparency and access to data,” Carter Jr. says. “Our artists always know where they stand, and we work with them to develop the strategies that will help them grow.”
Learning from Streamers: A New Marketing Playbook
What truly sets 432 MEDIA apart from traditional labels is its adoption of strategies used by content creators on platforms like YouTube, Twitch, and TikTok. Drawing inspiration from streamers and digital influencers who have built massive followings by engaging directly with their audiences, Carter Jr. and his team have developed a marketing playbook that focuses on creating consistent, authentic content to foster fan engagement.
“Streamers understand something that many in the music industry are still learning: it’s not just about releasing content—it’s about interacting and building communities,” Carter Jr. notes. “We’ve taken those principles and applied them to our artists’ marketing strategies.”
For example, Discord has become an essential platform for 432 MEDIA’s artists, allowing them to host private fan chats, share exclusive content, and engage in real-time conversations. It’s a place where superfans gather, providing artists with direct access to their most loyal supporters. Similarly, Snapchat and TikTok have become crucial tools for quick, digestible content that keeps fans interested between releases.
“We create tailored content strategies for each platform,” says Carter Jr. “Twitch is where artists can showcase their personalities, Discord is where they can build their community, and TikTok is where they can go viral. These platforms allow us to deepen the connection between artist and fan, something that’s crucial in today’s attention economy.”
Carter Jr. draws a parallel between the way content creators monetize their platforms and how 432 MEDIA approaches artist development. “Just like how a streamer monetizes their views and follows, artists are now able to monetize their relationships with fans in ways we’ve never seen before,” he says. “When you see how a creator on YouTube can launch a career simply through consistent content, you start to see how that can translate to artists in the music space.”
A Hybrid Approach to Artist Empowerment
432 MEDIA’s hybrid model—where music distribution meets content strategy—has allowed it to carve out a unique lane in an increasingly saturated industry. The company’s ability to pivot between traditional music services and innovative digital campaigns is key to why it’s succeeding. While many labels are still catching up to the social media age, 432 MEDIA has embedded these platforms into the very foundation of its business.
This means that artists at 432 MEDIA aren’t just musicians—they’re creators in the truest sense of the word. They aren’t solely relying on their music to connect with fans. They’re using video content, social media interactions, and live streams to build their presence across multiple platforms. And in an age where attention spans are short and competition is fierce, that’s a vital skill set.
“We empower our artists to take control of their social presence,” Carter Jr. says. “Our role as a label is to give them the tools to succeed in the streaming era, and that means helping them understand how to use platforms like Twitch and Snapchat to their advantage.”
The Future of 432 MEDIA: Built for the Next Generation

As 432 MEDIA continues to grow, the company’s commitment to blending music with innovative content strategies remains at its core. With a catalog already performing impressively and new signings constantly in the works, the future is bright for Carter Jr. and his team. Their unique understanding of digital platforms, combined with a strong foundation in music distribution, is setting the stage for 432 MEDIA to be a leader in the new era of the music industry.
“In this business, you can’t just do one thing anymore,” says Carter Jr. “We’re a better label because we understand social media, content creation, and how to keep fans engaged. That’s why 432 MEDIA is thriving. We’ve built an ecosystem that empowers artists to build relationships with their audiences, while making sure they have the right distribution and marketing to succeed.”
As the music industry continues to evolve, 432 MEDIA is proving that the future of record labels isn’t just about releasing music—it’s about creating holistic strategies that build long-term success for artists in an ever-changing digital landscape.
Simply put we operate as a hybrid company for hybrid creators.
Editorials
Stunna Sandy Is New York City’s Next Big Thing

Stunna Sandy is one of the most exciting new acts coming out of New York City. The rising emcee has been solidifying herself by creating endless content and unapologetically being herself. Her swag and effortless charisma have made fans and supporters without worrying about what anyone else has to say.
Coming into her own with her latest drop, “No Waist,” the talented creator has been inspired by legends like Lil Wayne, Drake, Tyga, and the rest of the Cash Money/Young Money crew. Outside of Hip Hop, the up-and-coming rapper looks significant in other spaces.
Check out her exclusive interview below!
Introduce yourself to the world who does not know who you are yet?
My name is Stunna Sandy and I’m an artist from Brooklyn, New York.
What is the mindset behind your newest single?
When I recorded it I was just vibing and talking my shit. After I finished recording I really actually hated the song until we switched out the beat for a new one. It’s a different vibe for me because the lines are short and witty and that’s why I love it.
What do you want fans to take from your new effort?
It makes me happy to hear that people feel good to my music and just vibe. All my fans are growing with me so i’m excited for them to hear the different things i’m doing.
Where are you from? Also, how does your city help shape your sound?
I’m from Brooklyn, New York. That has a lot to do with my sound because I have a lot of influence from New York drill artists. That’s who I grew up listening to. I try to keep that New York sound but switch it up and hear it on all types of beats instead of just drill beats.
Who are some artists that influence your creative output?
I loved the aesthetic of rappers when I was growing up. I loved watching music videos from Cash Money or Young Money. But I also get inspired by a lot of the icons in music, like Rihanna. I love her style and how she carries herself. My influence is just a mix of what I grew up on.
What is your goal with music in general?
I’m just having fun making music that I love. I’m happy knowing that other people enjoy what I make.
Who are some of your dream collaborators?
I’m a big Drake fan so he’s definitely a dream collab. I also think Glorilla is hard and I would love to do something with her.
What’s coming up in the pipeline release wise?
I have so much music that I can’t wait for everyone to hear. Im experimenting with different sounds and i’m so excited to put it out. The summertime is my favorite time of the year so I’m planning a vibe for that. It’s definitely going to be a Stunna Sandy Summer.
Where can we follow you on social media?
@stunnasandy on Instagram and tiktok
@thestunnasandy on X
Editorials
Omega The Poet Speaks On Being a Music Executive, Producer, & His Record Label

Making music ain’t just something you do for a day and call it quits — you’ll never take off like that. It has to be a lifelong journey, filled with dedication that makes you love what you do. Omega The Poet’s obsession with the craft, which began as a child, has evolved into a career full of creativity that’s been driven by his years of experience. From his early beginnings to owning a record label and his lofty plans in the future, Omega’s had and has it all figured out.
Everyone has a unique way that they discover music. For some, it’s experiencing what their parents listened to. For others, it’s randomly vibing to a song on the radio. Omega’s origins had a bit of a holier beginning. “I got into music by attending church,” he shares. “My introduction to music was unique in the sense that most of my ‘music-making’ abilities came from reading and the development of that skill.”

From there, he participated in a children’s choir, learning about different vocal registers—soprano, alto, tenor—and understanding the foundations of music theory. These formative years gave him an understanding about song structure that would prove pivotal to his development as an artist in later years.
Soon, Omega became a lyricist that didn’t find inspiration in whatever was on the radio. He studied musical legends for their craft and their personalities to discover what kind of artist he’d want to be — specifically André 3000, Wale, Frank Ocean, and Kanye West (before he was a dickhead). “I enjoy how unapologetically unique these artists are, how they push boundaries sonically, and their undeniable influence on the culture,” he explains.
In recent years, his inspirations have expanded to include experimental artists like Solange, Steve Lacy, Childish Gambino, and Daniel Caesar because of their fearless approach to music-making. “These artists have this ability to merge genres and create something truly special,” he says. “I want to bring that same level of originality and fearlessness to my own work.”
After the release of his debut EP Eros in 2020, Omega took a step back from releasing music — but now, he’s back with a reinvigorated sense of purpose. “Recently, I’ve been releasing songs that I’ve had stashed in the vault since Eros,” Omega explains. “My goal is to release one song of mine every month for the whole year.”
This consistent rollout strategy isn’t just about holding on to the huge and organic momentum that he’s building — it’s also about evolving and wanting his fans to experience his growth and versatility in real time. As he’s doing this though, he’s also working with others to develop their talent in an exciting way. “I plan to introduce the music of artists under my publishing company and record label, For The Record.”
Working as an executive producer and record label founder, he’s bringing something special with For The Record. “I drew inspiration from Kanye West’s former label, G.O.O.D. Music,” he says. “I loved the grandeur and exclusivity that surrounded that label.”
However, as he matured, he realized that creative vision alone wasn’t enough. He wanted to combine artistic innovation with solid business practices founded in realness. “It was a true step-by-step journey toward creating and solidifying my record label,” he explains. “But the idea was developed incrementally, and it’s like God revealed each piece I needed at the perfect moment to allow the business to flourish.”

Today, For The Record is home to a growing roster of artists, including Nylo Cash, Tajé, 7Reazon, and JSavv, with more names coming soon. They’re set to takeover this year, so stay tuned for this exciting new chapter.
With so much on Omega’s plate, he (and his label) are destined to make a definitive impact in an industry that often is only focused on making a splash. “I want to create music that resonates, that stands the test of time,” he reveals. “And I want to help others do the same.”
Editorials
Jacina Love: Amplifying Hip-Hop Culture Through Authentic Media & Unfiltered Stories

Hip-Hop thrives not only through the lyrics and instrumentals of its artists, but also thanks to those behind the scenes who uplift the culture. Managers, promoters, publicists, and—crucially—the media work together to amplify artists’ voices and ensure the heart of Hip-Hop continues to pulse. In today’s rapid-fire digital age, where trends come and go with each passing day, media figures hold a vital role in bridging the gap between audiences and the authentic stories driving the music.
One prominent voice in Hip-Hop media is Jacina Love. Hailing from the culturally rich neighborhood of Brooklyn’s Roberto Clemente Houses in New York, Jacina has become a force within the industry. Her deep connection to Hip-Hop began in the heartbeat of New York City, where the rhythm of the streets fueled her passion. Growing up surrounded by creativity, Jacina developed a love for the art that eventually led her to a respected career in the Hip-Hop media world.

Jacina’s journey wasn’t without its share of struggles. Overcoming personal challenges, she turned each obstacle into a source of strength and motivation. Her resilience shines through her work, especially in her interviews, which have become known for their depth and empathy. These qualities earned her a platform on DTF Radio, where she hosted her own show, bringing fresh talent and emerging voices to listeners.
Building on her success in radio, Jacina’s influence has continued to grow. She quickly became a sought-after host for music showcases throughout New York City, creating opportunities for countless artists to perform live. Expanding beyond radio, she brought her candid, engaging interview style to video and digital platforms, collaborating with renowned media outlets like Thisis50, Still Got The Juice, and Keep It A Stack w/ Biz Podcast, further amplifying Hip-Hop voices.
Currently, Jacina Love channels her dedication into her solo project, “The Pull-Up Show.” This platform offers raw, unfiltered interviews that give fans an intimate look into the personalities and stories shaping Hip-Hop. Her impressive lineup of guests speaks to her skill in sparking authentic, meaningful conversations that highlight Hip-Hop as not just a genre but a lifestyle, a movement, and a cultural phenomenon.
In a media landscape crowded with voices, Jacina authenticity and storytelling talent have solidified her as an essential figure in Hip-Hop media. She stands as a passionate advocate for the culture, ensuring that Hip-Hop’s true essence reaches its audience. As her platform continues to grow, Jacina Love remains a beacon for the artists, narratives, and music that make Hip-Hop a powerful, ever-evolving cultural force!