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2017 Recap: Payroll Giovanni’s “How We Move It” Was The Party Song Of The Year

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Payroll Giovanni recently signed to Def Jam Records, a move well-earned after years of putting in work with Doughboyz Cashout. Perhaps what finally pushed him over was the quality music he released this year, one song, in particular, is the exciting “How We Move It” featuring HBK, Young Roc, and B Ryan. The track reimagines the party classic “How We Do It” by Montell Jordan under the guise of modern-day trap, utilizing the song’s conventions to create something wholly spectacular. The song’s chorus and first verse, sung by vocalist B Ryan capture the spirit of the original and give way to Payroll’s standout verse. Both HBK and Roc provide great additions to the song’s already great standing.

The video helps to translate the party feel of the track in an excellent manner. It’s one continuous party, with homage to Kid n Play and other classics contained inside. Everyone’s having a great time, and that’s all that matters. Combining this with the song helps to showcase something with uber potential. It’s probably why the video has 587,000 views on YouTube and continues to climb, only five months in.

Check out the video for “How We Move It” below.

Rest In Peace to Doughboy Roc.

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Keem Reign offers a fresh approach to hip-hop with album Life Goes On

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2024 is proving to be the most diverse year of music yet. As the different genre’s blend together, music lovers can experience both innovate and original projects. This unique product of individuality is the definition of music artist Keem Reign. The East Coast native is in a league all of his own, with the release of his captivating album Life Goes On. Consisting of 23 unparalleled tracks, this project is so much more than a hip-hop release.

Hailing from Brooklyn, New York, Keem Reign is a budding talent full of soul, experience and imagination. Finding his inspiration for music within his own life, Keem’s creation process is filled with a variety of emotions. A major part of his personal influence in music comes from his mother and understanding her sacrifice. Keem often uses her journey of being a single mother as fuel to produce some of his most vulnerable lyrics.

This latest release serves as a reintroduction of Keem’s style and musical presence. Finding his own flare of blending rapping with singing, Life Goes On is an interesting layered project. Keem’s voice is smooth and melodic, putting listeners into almost a meditative trance. Despite the light touch, this album was heavily inspired by heartbreak. After experiencing a personal relationship turned sour, he turned to music for a type of mental reset. Singles like “Toxic”, “Sober”, “Pill Popper” and “Next Lifetime” are heartfelt depictions. As Keem Reign focuses on polishing his sound, expanding his wordplay and pushing his creativity, his imprint on hip-hop will only grow bigger. Listen to the full length album Life Goes on below now !!

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SMG JoJo takes 2024 by surprise with Big Boy Rap release

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Rap continues to dominate music and pop culture as different rap artist make their way to fame. Despite the recent up-kick in rap beef, the art behind the genre never looses it’s appeal. This is exactly the case with Midwest rapper SMGJoJo, an artist that puts the fire back into raw rap. His latest release Big Boy Rap, is a surprising thrill for the rap culture.

As an upcoming rapper out of Waukegan, IL, SmgJoJo is pushing the envelope on music. Although from the suburban area, his delivery is uncanny to the sound and feel of Chicago’s “drill” genre. With years of experience developing his sound, SmgJoJo isn’t afraid of variety. His 2023 single “Standing On My Own”, is a refreshing contrast to his usual untamed delivery.

Now, the rap artist is ready to show why his presence can’t be ignored. Big Boy Rap is SmgJoJo’s second complete full length project. Composed and produced by himself, this album is a blend of unexpected and unapologetic. A stand out single “Rugby”, is raking up streams online, that single is expected to have a video drop later this month. Whether you love raw rap & hip-hop or just need something to wake your ears up, Big Boy Rap is an album you need to add to your rotation. Listen to the full project below !!

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MX. Taylor Portt Blends Fashion And Music Effortlessly

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Fashionista along with music maven Mx. Taylor Portt is a creative genius brewing from New Jersey who curates dope designs and makes very unique music. A aptly accurate comparison would be a new era Lil Kim but with her own type of swagger added on to distinguish herself from her colleagues.

Her passion for uplifting and empowering fellow artists is apparent which Taylor aims to inspire people through her music and designs. She wishers to collaborate with mainstream icons such as Mary J Blige, Drake, and Lola Brooke. As an independent artist, she envisions establishing her own label, providing a
platform for emerging talents.

Her fashion sense blends classic and trendy New York furs and worldwide appeal that makes anybody glued their eyeballs to her. She’s a generational talent who shall continue to grow. Right here you can check out her latest fashion show walk and you can vibe with her music here.

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