Music Videos
Big Moochie Grape Flexes Heavy in “Never Had Sh*t”
Growing up in rough and tumble East Memphis, Big Moochie Grape needed to hustle hard to escape the circumstances of his birth. Recounting his rise from squalor to baller, Moochie shares “Never Had Sh*t,” his new video single. Produced by Bandplay, who layers sliding bass and twinkling keys over hard-hitting 808s and snares, “Never Had Sh*t” finds Moochie locked in, marveling at how far he’s come and celebrating his status as the People’s Champ of Memphis: “Come to my hood, they treat me like I’m Jesus/And I keep me a bunch of disciples.” In the video, Moochie relaxes with a bevy of baddies in a Hollywood mansion and practices his golf game. Coming hot on the heels of last week’s “I’m The One,” “Never Had Sh*t” is the latest release from East Haiti Baby, Moochie’s next mixtape, coming May 27th via Paper Route Empire.
Chronicling Big Moochie Grape’s evolution from East Memphis hustler to budding rap star, East Haiti Baby chronicles Moochie’s rise from the trap to the top, showcasing the street acumen and sly grin that endeared him to Young Dolph, who handpicked him for his label. The upcoming tape gets a lift from Moochie’s larger-than-life charisma–throughout the mixtape, Moochie compares himself to figures like Ric Flair, Biggie Smalls, and even Joe Biden, making those grandiose comparisons feel natural. Big Moochie brings the family for East Haiti Baby, welcoming guest spots from fellow PRE rappers Key Glock and Kenny Muney, plus an appearance from Young Dolph himself. Continuing a dominant year for Paper Route Empire as they honor Dolph’s legacy, East Haiti Baby arrives on May 27th via Paper Route Empire.
Big Moochie Grape burst onto the scene in 2020 with Eat Or Get Ate, an hard-hitting EP that earned coverage in XXL, UPROXX, 2DopeBoyz, HotNewHipHop, and more. Home to singles like “Big Juice” and “Uh Huh Uh Huh Uh Huh” (4.4 million views), Eat Or Get Ate established Moochie as one of PRE’s most valuable players. The rapper returned with a vengeance on Paper Route Empire’s PAPER ROUTE iLLUMINATi mixtape, turning in highlight tracks like “Illuminati Business” and “Non Stop” (1.2 million views), and made his mark on Paper Route Empire Presents: Long Live Dolph, delivering the powerful and defiant “In Dolph We Trust“ (1.4 million YouTube views).
With East Haiti Baby on the way, Big Moochie Grape is determined to hit it big and keep Paper Route Empire’s winning streak going. Stay tuned for more in the coming weeks.
Watch “Never Had Sh*t”!
Music Videos
MUMU FRESH Releases “MY WHY”
Grammy-nominated Washington, D.C.-based singer/songwriter/emcee Mumu Fresh presents her new single “My Why”. Produced by Carvin Haggins and Johhny Smith, “My Why” will appear on The Healing, Mumu’s forthcoming album which will also feature contributions from DJ Jazzy Jeff, Nile Hargrove, 14KT, Daniel Crawford, Vidal Davis, DJ Dummy and more. Mumu has collaborated with Lil Wayne & Tech N9ne (stream “Too Good”), Busta Rhymes, Salaam Remi & Black Thought of The Roots (watch the music video for “No Peace”) and Common (watch Mumu Fresh and Common perform “I Used To Love H.E.R.” live) and Tobi Nwigwe (watch the music video for “Tundah Fiyah”). Mumu has performed on two separate NPR Tiny Desk concerts (watch Mumu Fresh featuring Black Thought of The Roots & DJ Dummy on NPR’s Tiny Desk) and has performed worldwide at events like the Essence Music Festival, Montreux Switzerland’s Jazz Festival and Dubai’s Sole Fest DBX. “State of Emergency” marks another chapter in a career of self-described “art activism” for the Baltimore native who has performed and given lectures within the US prison system, The Congressional Black Caucus, I.M.A.N. Central in Chicago & Atlanta, The W. K. Kellogg Foundation, Ford Foundation and The Indigenous People’s Movement. Mumu is co-creator of the Recording Academy’s “Best Song For Social Change” trustee award which went live in 2023 at the 66th GRAMMY awards show and was presented by The First Lady, Jill Biden. The winner of Indigenous Music, Washington Area Music (WAMMIE) and Urban World Music Video awards, Mumu has served as Musical and Cultural Ambassador for the US State Department, Ambassador of The Black Music Collective and is a former elected governor of the DC chapter of The Recording Academy. Mumu describes “My Why” as “a tribute to that person(s), place, or thing in your life that is your “WHY”. Your reason not to give up. Your reason to keep trying and to push a little harder than you thought you could. You why reminds you of what you’re made of and brings out the best in you.” The Healing drops April 19.
Check it out below!
Music Videos
JimEMacLive & Ralo the Pimp Release “Choose ℗”
In the realm of Hip Hop music emerging stars we have JimEMacLive and Ralo tha Pimp. JimEMacLive links up with Ralo tha Pimp to release the smash single “Choose”. ℗Hip-hop has long been rooted in authenticity, and it’s hard to find someone who puts his sweat & tears into the genre like JimEMacLIVE. Growing up on the streets of Indianapolis, crime & violence were prevalent right outside his door, however, a younger version of himself found solace inside with his mother. Helping her clean the house to the sounds of Al Hudson, and discovering music from the likes of E40 & 2 Pac helped shape his musical taste from an early age. When he decided to start crafting his own sound during his teenage years, while the skillset was unpolished, his unwavering determination & versatility were as present as ever. When darkness surrounds his city, JimEMacLIVE wants to be that ray of light piercing through the veil. “This is my therapy. Love, gratitude, determination; you can overcome any & all obstacles that come before you as long as you believe.” Make sure you listen to JimEMacLive feat. Ralo tha Pimp “Choose” ℗ on all digital platforms.
Artist To Watch
Goldenboy Countup Is Out For “That Chicken”
Continuing his Love Golden 3 campaign, Florida’s Goldenboy Countup follows up promo visuals “For Life” and “In The Mix” featuring Laniyah Westt with the music video for “That Chicken.” The small screen interpretation for the fan-favorite standout finds the chicken man true to form rapping braggadocious bars into the camera while flexing iced-out jewelry and designer drip.
Goldenboy Countup hails from Deland, a small town between Sunshine State cities Daytona Beach and Orlando. He’s most known for his raspy whisper flow and unrivaled work ethic which has garnered attention from fellow Hip-Hop artists Rod Wave, Money Man, and No Cap. Throughout his nearly five-year-long music career, Countup has sold out venues in most of the Southeastern region including Georgia, The Carolinas, and Virginia.
Watch the DJ Swift-shot HD clip for “That Chicken” and stream Love Golden 3 as a whole on your DSP of choice below via Fly Chicken Family/ONErpm.
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