Music Videos
DC The Don Takes a Mental Vacation in “i want you <3”
With a genre-spanning versatility brought to life by his ambitious creative vision, DC The Don masterfully toes the line between melodic anthems (delivered by the more tender side of his personality he calls RAG3 KIDD) and hard-biting rage raps (courtesy of the devilish, red-haired DONNY). Giving DONNY the day off, DC offers RAG3 KIDD his spot in the limelight amidst their battle for supremacy, sharing his new 713bran-directed and edited video for “i want you <3” from his recent album, My Own Worst Enemy, available everywhere now via Rostrum Records.
Floating over layers of bubbly synth and booming bass production, courtesy of Trademark, KillMxtt, and XoBenny, “i want you <3” sees RAG3 KIDD flaunting his melodic flows as he comes to grips with the one he truly desires, and all that he hopes to leave behind. After he was seemingly murdered at the hands of DONNY in the video for “Live From The Gutta!” RAG3 KIDD is seen wandering aimlessly through dirt roads and alleyways before arriving at a sunny, seaside paradise. Whether this setting is a brief escape from his conflict from DONNY, or a permanent resting place for the sensitive side of DC’s split personality, it doesn’t stop the young artist from flexing: “Ten pointer diamonds in both of my ears, where I’m from/We don’t call ‘em earrings, I got boogers.”
My Own Worst Enemy tells a loose narrative about DC’s inner conflict, which manifests as a battle between two distinct personalities: RAG3 KIDD, who represents the artist’s more wholesome and romantic side, and DONNY, a demonic, red-haired spitter who emerges on the album’s harder-edged beats. The album kicks off in DONNY mode, featuring some of DC’s hardest tracks to date, including the massive “ENEMIES,” with a beat that sounds like a malfunctioning supercomputer, and the devilish “MAKAVELI,” a fiery lyrical exercise. As the tracklist progresses, RAG3 KIDD makes his presence felt, emoting over candy-coated production on pop culture-referencing tracks like “iCarly:/,” “Scott Pilgrim,” and “Futurama 2099.”
Blending elements of rap, pop-punk, hyperpop, and more, My Own Worst Enemy both expands and refines DC’s sound, allowing the 22-year-old rapper to showcase every facet of his wide-ranging vocal ability. With production by heavy-hitters like JetsonMade, Starboy, Supah Mario, Trademark Charlie Heat, Astroboy, and more, who deliver DC some of their most adventurous beats, MOW3 percolates with the energy of a young artist testing the limits of what he’s capable of accomplishing–and having fun while doing it.
Stay tuned for more from the young artist, including the upcoming East Coast leg of his “MOW3 TOUR,” kicking off later this month in Philadelphia!
Watch “i want you <3” here!
Continuing his Road To Riches campaign, P.G. County’s own Olumide taps labelmate Grxzzly for the small screen interpretation of his Sergio Cortez & FiveOhTrez-produced standout “My Bank.” The 10-track LP, which was spearheaded by fan favorites “Flip” featuring Chelly The MC, “Toxic In The City,” and “This Feeling,” clocks in at just under 30 minutes and includes additional production from Vicious Varez Visions, Dizzee Beats, and Justin Loring as well as guest vocals compliments of Chris Allen, Allysa, Trilla Kay, and KILASI.
In a exclusive press statement to Medium Creative Agency, the PGN Records signee reveals:
“When I first heard the instrumental I knew this record would be fun. The beat is magnetic and screams OUTSIDE, so we had to make sure the music video was equally polarizing. We had a great time filming it as it served as another opportunity to talk our sh*t.”
Olumide grew up in Maryland, where he casually began to make music with his brother as a high school student. His talent blossomed quickly, and soon, it became apparent that he was destined for bigger things. Olumide began performing in front of any audience that would have him, rapidly upgrading to multiple appearances at Baltimore Soundstage. Easily one of the most promising artists to emerge from the DMV, Olumide officially secured his spot sonically with the release of #BeenDope (Mixtape), which currently boasts millions of streams. Solidifying himself on the stage alongside Hip-Hop heavyweights like Curren$y and A Boogie wit da Hoodie as well as in the booth with other local entertainers like WillThaRapper and Ciscer, Olumide is a man on a mission, refining his craft and further developing his impressive lyrical abilities.
Check out the Machina Media directed visual for “My Bank” via YouTube and stream Road To Riches in it’s entirety on your DSP of choice below.
Austin, Texas rapper Absolute presents “Crashed”, the self-produced first single from his forthcoming album I Am Absolute. “Crashed” comes on the heels of his recent singles “Believe In Me” (stream on Youtube) and “Paper Chasing” (stream on Youtube), also slated to appear on I Am Absolute. Writing his first album at the age of sixteen, Absolute first broke out with his single “Hello” (stream on Youtube). Absolute describes his new single as “a verbal reflection on an event in my life. I actually crashed and totaled a brand new car. That accident not only impacted me the driver in more ways than one. It also impacted others to include the people closest to me. That can bring about a pain that’ll make you question why did you survive the crash. Instead of living I should’ve crashed and died.”
Peep below!
Music Videos
R&B Newcomer LÉA THE LEOX Leaves You Feeling Mesmerized After Watching “Over Again” Music Video
Genius Distro genre-defying artist LÉA THE LEOX has teamed up with Genius to premiere
her music video for “Over Again.” Shot by Sandra Dib, “Over Again” is a focus track from LÉA’s
newly released debut EP, PURPOSE, available now via Genius Distro on all streaming
platforms and in Dolby Atmos through Apple Music, Tidal, and Amazon Music.
In the video, LÉA walks along the beach as choppy waves metaphorically reflect her inner
turmoil of going through a vicious cycle of being infatuated and in love but ignoring the red flags,
leaving her to go through heartbreak over and over again.
“Over Again,” follows the release of LÉA’s previous visuals for “When You’re Lonely” and
“Purpose,” which teed up the release of her debut EP and gave fans a taste of her eclectic
sound which combines elements of R&B, Folk and Pop. LÉA’s EP PURPOSE takes you on a
deeply introspective journey that explores themes of heartbreak, healing, and self-discovery. It is
a reflection of her personal growth as she goes through the trials and tribulations of young
adulthood.
Since its May 17 release, PURPOSE has been streamed over 150,000 times and debuted at #1
on Audiomack’s Global and R&B charts. “Over Again ” has been featured on the cover of
Fresh Finds R&B and on R&B Weekly and Fresh Finds on Spotify, R&B: Rising on Tidal
and various Pandora playlists.
After a long journey of self-discovery, LÉA is finally embracing her LEOX energy and is on track
to be the artist she was destined to be. Stay tuned for more from this rising star.
SauceGod Continues ‘Yung And Dumb’ With New Single “Midnight Nostalgia”
Olumide & Grxzzly Drops New Video “My Bank” Off ‘Road To Riches’ LP
Absolute Shares “Crashed”
R&B Newcomer LÉA THE LEOX Leaves You Feeling Mesmerized After Watching “Over Again” Music Video
Rising Detroit Artist Donnie B Releases “On The Flo” Featuring Icewear Vezzo
Rising Detroit Artist Donnie B Releases “On The Flo” Featuring Icewear Vezzo
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Bandmanrill, Sha EK, and MCVERTT Announce 6/30 ‘Jiggy In Jersey’ Collab Project
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