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$NOT Shares the Dreamy Video for “5AM,” A Highlight From ‘Ethereal’

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In full command of his artistic vision and wide-ranging talent, $NOT welcomed listeners into his dream world with Etherealthe 24-year-old artist’s new album, which has generated over 100 million streams across platforms. Today, the rapidly rising star shares the video for 5AM,” the latest video for the album. Originally teased in the final scene of the AWGE-directed video for “Doja” ft. A$AP Rocky, “5AM” is one of the new album’s haziest and most dreamlike tracks, combining jagged-edge, room-enveloping synths and thumping 808s as $NOT tunefully sings about his late night escapades–catch him lighting up a blunt or anyone who looks at him funny. Directed by NOTACHANCE, whose use of film grain makes the clip feel like a home movie, the video follows $NOT as he races a roadster through empty streets in the middle of the night, before heading to his house and hosting some close friends for a low-key function.

“5AM” is the first video from Ethereal since “Doja,” which reached YouTube’s trending chart after the audio generated over 10 million combined streams in its first week of release. Powered by a video that followed $NOT and Rocky through NYC streets and a memorable hook that caught the attention of Doja Cat herself, “Doja” premiered at #87 on the Billboard Hot 100, becoming $NOT’s first Hot 100 hit as a lead artist and second-ever appearance after last year’s Tell ‘Em w/ Cochise, and it has generated over 7.2 million YouTube views and 40 million streams to date.

“Doja” and “5AM” are two of many highlights from Ethereal, which finds the West Palm Beach, FL-based artist reconciling his life as a rising rap star with the inner demons he battles every day. Aided by creative direction from AWGE, $NOT indulges in his most adventurous artistic ideas on this album, trying his hand at every style under the sun. He recruits Joey Bada$$ for “How U Feel,” a traditionalist boom-bap workout, just minutes after teaming with Trippie Redd for the synth-heavy rager “ALONE” and trading verses with Juicy J in the lounge-accented Tennessee trap of “Halle Berry.” The follow-up to 2020’s Beautiful Havoc, Ethereal marks a new era for the young artist–he sheds some (though not toomuch) of the misanthropy that animated his early hits like “GOSHA,” and embraces an open and experimental attitude that’s reflected by his awestruck expression on the album’s cover. Featuring additional guest appearances from Kevin Abstract and Teddi JonesEthereal is currently available everywhere via 300 Ent.

Ethereal capitalizes on the momentum generated by $NOT’s successful 2021, in which he made major moves that helped him grow his audience to more than 10 million monthly listeners on Spotify. He earned his first Billboard Hot 100 appearance for Tell Em (for which he earned a PLATINUM plaque in 2022), racked up nearly 12 million YouTube views on Whipski,” a Cole Bennett-directed collaboration with Lil Skies, and notched additional collaborations with Kevin Abstract & slowthaiDJ Scheme & Fenix Flexin, and SSGKobe. $NOT showed off his live performance chops over the summer at festivals like Rolling Loud, Day N Vegas, Firefly, and Lyrical Lemonade’s Summer Smash, and was recognized on the cover of publications like Miami New TimesVIPER MagKAZI, and PREME. In 2020, $NOT made his mark with two projects: Beautiful Havoc, home to singles like Revenge and Mean” ft. Flo Milli, and – TRAGEDY +, home to the GOLD-certified hits “GOSHA” and “Moon & Stars” ft. Maggie Lindemann.

With Ethereal out now, and more music on the way, $NOT looks likely to reach yet another level of artistry and stardom this year. Keep an eye on the young rapper as he continues to evolve into an icon on his own uncompromising terms.

Watch “5AM” below!

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Big Moochie Grape Flexes Heavy in “Never Had Sh*t”

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Growing up in rough and tumble East Memphis, Big Moochie Grape needed to hustle hard to escape the circumstances of his birth. Recounting his rise from squalor to baller, Moochie shares Never Had Sh*t,” his new video single. Produced by Bandplay, who layers sliding bass and twinkling keys over hard-hitting 808s and snares, “Never Had Sh*t” finds Moochie locked in, marveling at how far he’s come and celebrating his status as the People’s Champ of Memphis: “Come to my hood, they treat me like I’m Jesus/And I keep me a bunch of disciples.” In the video, Moochie relaxes with a bevy of baddies in a Hollywood mansion and practices his golf game. Coming hot on the heels of last week’s I’m The One,” “Never Had Sh*t” is the latest release from East Haiti Baby, Moochie’s next mixtape, coming May 27th via Paper Route Empire.

Chronicling Big Moochie Grape’s evolution from East Memphis hustler to budding rap star, East Haiti Baby chronicles Moochie’s rise from the trap to the top, showcasing the street acumen and sly grin that endeared him to Young Dolph, who handpicked him for his label. The upcoming tape gets a lift from Moochie’s larger-than-life charisma–throughout the mixtape, Moochie compares himself to figures like Ric Flair, Biggie Smalls, and even Joe Biden, making those grandiose comparisons feel natural. Big Moochie brings the family for East Haiti Baby, welcoming guest spots from fellow PRE rappers Key Glock and Kenny Muney, plus an appearance from Young Dolph himself. Continuing a dominant year for Paper Route Empire as they honor Dolph’s legacy, East Haiti Baby arrives on May 27th via Paper Route Empire.

Big Moochie Grape burst onto the scene in 2020 with Eat Or Get Atean hard-hitting EP that earned coverage in XXLUPROXX2DopeBoyzHotNewHipHop, and more. Home to singles like Big Juice” and Uh Huh Uh Huh Uh Huh” (4.4 million views), Eat Or Get Ate established Moochie as one of PRE’s most valuable players. The rapper returned with a vengeance on Paper Route Empire’s PAPER ROUTE iLLUMINATi mixtape, turning in highlight tracks like Illuminati Business” and Non Stop” (1.2 million views), and made his mark on Paper Route Empire Presents: Long Live Dolphdelivering the powerful and defiant In Dolph We Trust (1.4 million YouTube views).

With East Haiti Baby on the way, Big Moochie Grape is determined to hit it big and keep Paper Route Empire’s winning streak going. Stay tuned for more in the coming weeks.

Watch “Never Had Sh*t”!

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MAXO KREAM DROPS “JIGGA DAME” TRACK AND VISUAL

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Houston rapper Maxo Kream drops new track and visual “JIGGA DAME” via Big Persona/88 Classic/RCA Records. Recently, Maxo hit the road on his Big Persona Tourwhich ended this past Saturday in his home state of Texas. During the tour, Maxo was also a part of various festivals including Coachellaand SXSW, the later in partnership with NPR for his first-ever NPR Tiny Desk.

Watch “JIGGA DAME” HERE.

This past year Maxo shared his highly anticipated and critically acclaimed albumWEIGHT OF THE WORLD (WOTW), which had major features including Tyler, the Creator, Monaleo, A$AP Rocky, Freddie Gibbs, and Don Toliver. It garnered press attention from The Fader, Stereogum, Paste, Complex, Brooklyn Vegan, Uproxx, Spin, Flood, Houstonia, and received an 8.0 on PitchforkWOTW has a distinctly more serious and purposeful tone than its predecessor as it details the events that have happened after the tragic passing of his brother, Mmadu Biosah. Maxo starkly pours his experiences and grievances throughout the album, detailing the ups and downs of a new life without his late brother and overcoming many obstacles. 

Since his debut in 2015, Maxo has evolved into one of the rap’s most acclaimed and respected emcees, earning a reputation as a storyteller for his detailed accounts of his dark past. His 2018 album Punken earned ‘Best of 2018’ plaudits from PitchforkNoiseyThe AV ClubFACT Mag, and more. Then, he released his critically-acclaimed major label debut Brandon Banks in July 2019 which broke the Billboard 200. What continues be a mainstay and one of the most prominent things about Maxo is his raw bars and storytelling abilities as he grapples with different circumstances that happen throughout his life.


Listen to “JIGGA DAME”and check out his latest album WEIGHT OF THE WORLD.

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PGF Shawt Ft. OG Kurb, Frank Kastle13 & Liek Baby Releases “Bag Drop”

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PGF Shawt teams up with OG Kurb, Frank Kastle13 & Liek Baby for his new single and music video titled “Bag Drop.” His new album The Resurrection of Chad Butler is scheduled for release later this year. Watch below via YouTube and follow him on social media @PGFShawt.

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