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$NOT Shares the Dreamy Video for “5AM,” A Highlight From ‘Ethereal’

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In full command of his artistic vision and wide-ranging talent, $NOT welcomed listeners into his dream world with Etherealthe 24-year-old artist’s new album, which has generated over 100 million streams across platforms. Today, the rapidly rising star shares the video for 5AM,” the latest video for the album. Originally teased in the final scene of the AWGE-directed video for “Doja” ft. A$AP Rocky, “5AM” is one of the new album’s haziest and most dreamlike tracks, combining jagged-edge, room-enveloping synths and thumping 808s as $NOT tunefully sings about his late night escapades–catch him lighting up a blunt or anyone who looks at him funny. Directed by NOTACHANCE, whose use of film grain makes the clip feel like a home movie, the video follows $NOT as he races a roadster through empty streets in the middle of the night, before heading to his house and hosting some close friends for a low-key function.

“5AM” is the first video from Ethereal since “Doja,” which reached YouTube’s trending chart after the audio generated over 10 million combined streams in its first week of release. Powered by a video that followed $NOT and Rocky through NYC streets and a memorable hook that caught the attention of Doja Cat herself, “Doja” premiered at #87 on the Billboard Hot 100, becoming $NOT’s first Hot 100 hit as a lead artist and second-ever appearance after last year’s Tell ‘Em w/ Cochise, and it has generated over 7.2 million YouTube views and 40 million streams to date.

“Doja” and “5AM” are two of many highlights from Ethereal, which finds the West Palm Beach, FL-based artist reconciling his life as a rising rap star with the inner demons he battles every day. Aided by creative direction from AWGE, $NOT indulges in his most adventurous artistic ideas on this album, trying his hand at every style under the sun. He recruits Joey Bada$$ for “How U Feel,” a traditionalist boom-bap workout, just minutes after teaming with Trippie Redd for the synth-heavy rager “ALONE” and trading verses with Juicy J in the lounge-accented Tennessee trap of “Halle Berry.” The follow-up to 2020’s Beautiful Havoc, Ethereal marks a new era for the young artist–he sheds some (though not toomuch) of the misanthropy that animated his early hits like “GOSHA,” and embraces an open and experimental attitude that’s reflected by his awestruck expression on the album’s cover. Featuring additional guest appearances from Kevin Abstract and Teddi JonesEthereal is currently available everywhere via 300 Ent.

Ethereal capitalizes on the momentum generated by $NOT’s successful 2021, in which he made major moves that helped him grow his audience to more than 10 million monthly listeners on Spotify. He earned his first Billboard Hot 100 appearance for Tell Em (for which he earned a PLATINUM plaque in 2022), racked up nearly 12 million YouTube views on Whipski,” a Cole Bennett-directed collaboration with Lil Skies, and notched additional collaborations with Kevin Abstract & slowthaiDJ Scheme & Fenix Flexin, and SSGKobe. $NOT showed off his live performance chops over the summer at festivals like Rolling Loud, Day N Vegas, Firefly, and Lyrical Lemonade’s Summer Smash, and was recognized on the cover of publications like Miami New TimesVIPER MagKAZI, and PREME. In 2020, $NOT made his mark with two projects: Beautiful Havoc, home to singles like Revenge and Mean” ft. Flo Milli, and – TRAGEDY +, home to the GOLD-certified hits “GOSHA” and “Moon & Stars” ft. Maggie Lindemann.

With Ethereal out now, and more music on the way, $NOT looks likely to reach yet another level of artistry and stardom this year. Keep an eye on the young rapper as he continues to evolve into an icon on his own uncompromising terms.

Watch “5AM” below!

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Dee-1 Releases New Visual “Lines Drawn”

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Emmy-nominated educator turned entertainer, Dee-1 (@Dee1music) addresses critics and fans alike in the official music video for the Danny Beats-produced single “Lines Drawn,” following his viral interview on Sway In The Morning centered around industry hypycrosy. Filmed by Tufts University‘s own Jalen Hill, a student enrolled in the New Orleans native’s “The Intersection of Hip Hop and Social Change” course, the timely track and its accompanying visual postdate Dee’s previously released album UNO. Serving as the first official leak from his forthcoming LP From The Hood To Harvard, the song is a beacon of light as unfavorable headlines engulf online media.

“I did this song as a response to the industry being so shaken by me drawing a line in the sand and saying that we need some accountability for the messages we’re glorifying inside Hip-Hop. This is part one, there’s more on the way. A shift is happening from a genre and cultural perspective,” says the National Social Emotional Learning Consultant in a press statement to Medium Creative Agency about the release.

Award-winning rapper. educator, host, activist, business owner, and keynote speaker are synonymous with Louisiana‘s Dee-1. The Nasir “Nas” Jones Hip Hop Fellow at Harvard University is a Billboard Top 10 charting, game-changing MC with a persona to match his penmanship. He’s transitioned from being a middle school math teacher in The Boot to a Hip-Hop heavyweight with much more to accomplish. He has released 10 albums and 21 projects thus far in his career. 

Dee-1’s music is part of a bigger lifestyle movement called Mission Vision, which centers around three core principles: Be Real. Be Righteous. Be Relevant. In 2020, Dee received the prestigious NAACP “Power of Influence Award,” highlighting his community activism and commitment to inspiring the youth. In 2021, he was nominated for an Emmy Award for his work on “The Manhattan Project,” but he lost to Michelle Obama. Later that year, Dee was appointed to the “Louisiana Council for the Success of Black Men and Boys” by Governor John Bel Edwards, making him the first rapper in Louisiana history to become a governor’s appointee.

Watch the HD clip for “Lines Drawn” on YouTube and stream the single via Audiomack below. For a limited time you can purchase an advanced copy of From The Hood To Harvard exclusively on EVEN, here.

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Dredloc Esco Shares “On The Low”

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Florida rapper Dredloc Esco presents the music video for “On The Low”, his new single produced by Dynasty Beats. The St. Petersburg native has dropped a steady stream of music throughout 2023, notably “Addresses” (watch the official video on Youtube), “See Me Ballin” (watch the official lyric video on Youtube) and “24” (watch the official lyric video on Youtube). These singles add to a discography which includes full-lengths like Paycation, Cut 2 Deep with Yo Simi, and Color Blind Chopped Not Slopped with OG Ron C. Dredloc describes his new single as “hustle music at it finest, with a touch of Afrobeat to keep you grooving at the same time. If you love getting money over partying and spending money, put this song in your playlist”. “On The Low” is out now on BigBuc Entertainment.

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Sexyy Red is the hood’s hottest prison warden in “Free My N***a”

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With this summer’s Hood Hottest Princess mixtape, Sexyy Red established herself as the most exciting rising artist in music today. Never one to stop working, the St. Louis native shares a brand new video for “Free My N****a,” her new single. “Free My N***a” is a brash and infectious banger, as Sexyy makes an impassioned plea to law enforcement to let her baby daddy come home. In the video, directed by Jerry Morka and Laka of No More Heroes, Sexyy takes matters into her own hands, turning the tables on the police and breaking into the local prison, nearly starting a riot as she extracts her boo from the slammer. 

Watch “Free My N***a” HERE
Stream “Free My N***a” HERE
A cut from the upcoming Hood Hottest Princess (Deluxe), “Free My N***a” adds an exclamation mark to Sexyy’s breakout 2023, marked by sold out dates, Hot 100-charting hits, and superstar co-signs. Sexyy’s breakout hit, the Tay Keith-produced “Pound Town,” spent multiple weeks on the Billboard Hot 100, reached the Top 10 on Urban Radio, and its Nicki Minaj-featuring remix “Pound Town 2,” earned a GOLD certification from the RIAA. Sexyy’s follow-up hit, “SkeeYee,” has risen even further, generating over 50 million streams across platforms, and reaching a peak of #66 on the Billboard Hot 100. Sexyy reached her highest chart peak yet with her appearance on Drake’s “Rich Baby Daddy,” also featuring SZA, a smooth Miami bass-influenced heatrock that currently sits at #14on the Hot 100. 

A relentless barrage of twerkable anthems, Hood’s Hottest Princess builds upon Sexyy’s brash and unapologetic persona. Songs like Hellcats SRTs and Female Gucci Mane exude an irrepressible bad b*tch energy, combining Sexyy’s crisp wordplay with an addictive drawling delivery that has become her signature. The mixtape earned a sterling 8.0 review from Pitchfork, who wrote that the mixtape “sets the tone for what she hopes is the nastiest, sweatiest, and freakiest summer since the smartphone came along” and “…30 minutes of straight-up standing-on-the-table raps. There are a handful of songs on here that are bound to be summertime anthems.” Home to other hits like “Looking For The H*es (Ain’t My Fault),” and “Hellcats SRTs,” blessed with a remix featuring Lil DurkHood Hottest Princess is climbing the Billboard 200, where it reached a new peak of #75 this week, and Apple Music’s charts, where it is currently sitting at #7 on the Hip-Hop albums chart and #12 overallHood Hottest Princess is available everywhere via Open Shift/gamma.

Sexyy’s viral rise quickly fomented success on the touring front. After a viral performance at Rolling Loud Miami, Sexyy Red earned an invitation to open on tour for her biggest fan, Drake, during his It’s All A Blur Tour” with 21 Savage. Sexyy’s first headlining tour, the “Hood Hottest Princess Tour,” sold out many dates within minutes of its initial onsale, including a 3,000-cap show in NYC and a 4,850-cap show in Chicago. The tour criss-crossed the U.S. for dozens of dates–including 24 sold out dates–including a massive sold out hometown show at the 8,000-capacity Chaifetz Arena in St. Louis. In all, Sexyy’s first-ever headlining show sold an estimated 70k tickets, making her one of the hottest draws in the genre in 2023.

After changing the game in 2023, Big Sexyy looks to carry that momentum into the new year. 

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