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$NOT Shares the Dreamy Video for “5AM,” A Highlight From ‘Ethereal’

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In full command of his artistic vision and wide-ranging talent, $NOT welcomed listeners into his dream world with Etherealthe 24-year-old artist’s new album, which has generated over 100 million streams across platforms. Today, the rapidly rising star shares the video for 5AM,” the latest video for the album. Originally teased in the final scene of the AWGE-directed video for “Doja” ft. A$AP Rocky, “5AM” is one of the new album’s haziest and most dreamlike tracks, combining jagged-edge, room-enveloping synths and thumping 808s as $NOT tunefully sings about his late night escapades–catch him lighting up a blunt or anyone who looks at him funny. Directed by NOTACHANCE, whose use of film grain makes the clip feel like a home movie, the video follows $NOT as he races a roadster through empty streets in the middle of the night, before heading to his house and hosting some close friends for a low-key function.

“5AM” is the first video from Ethereal since “Doja,” which reached YouTube’s trending chart after the audio generated over 10 million combined streams in its first week of release. Powered by a video that followed $NOT and Rocky through NYC streets and a memorable hook that caught the attention of Doja Cat herself, “Doja” premiered at #87 on the Billboard Hot 100, becoming $NOT’s first Hot 100 hit as a lead artist and second-ever appearance after last year’s Tell ‘Em w/ Cochise, and it has generated over 7.2 million YouTube views and 40 million streams to date.

“Doja” and “5AM” are two of many highlights from Ethereal, which finds the West Palm Beach, FL-based artist reconciling his life as a rising rap star with the inner demons he battles every day. Aided by creative direction from AWGE, $NOT indulges in his most adventurous artistic ideas on this album, trying his hand at every style under the sun. He recruits Joey Bada$$ for “How U Feel,” a traditionalist boom-bap workout, just minutes after teaming with Trippie Redd for the synth-heavy rager “ALONE” and trading verses with Juicy J in the lounge-accented Tennessee trap of “Halle Berry.” The follow-up to 2020’s Beautiful Havoc, Ethereal marks a new era for the young artist–he sheds some (though not toomuch) of the misanthropy that animated his early hits like “GOSHA,” and embraces an open and experimental attitude that’s reflected by his awestruck expression on the album’s cover. Featuring additional guest appearances from Kevin Abstract and Teddi JonesEthereal is currently available everywhere via 300 Ent.

Ethereal capitalizes on the momentum generated by $NOT’s successful 2021, in which he made major moves that helped him grow his audience to more than 10 million monthly listeners on Spotify. He earned his first Billboard Hot 100 appearance for Tell Em (for which he earned a PLATINUM plaque in 2022), racked up nearly 12 million YouTube views on Whipski,” a Cole Bennett-directed collaboration with Lil Skies, and notched additional collaborations with Kevin Abstract & slowthaiDJ Scheme & Fenix Flexin, and SSGKobe. $NOT showed off his live performance chops over the summer at festivals like Rolling Loud, Day N Vegas, Firefly, and Lyrical Lemonade’s Summer Smash, and was recognized on the cover of publications like Miami New TimesVIPER MagKAZI, and PREME. In 2020, $NOT made his mark with two projects: Beautiful Havoc, home to singles like Revenge and Mean” ft. Flo Milli, and – TRAGEDY +, home to the GOLD-certified hits “GOSHA” and “Moon & Stars” ft. Maggie Lindemann.

With Ethereal out now, and more music on the way, $NOT looks likely to reach yet another level of artistry and stardom this year. Keep an eye on the young rapper as he continues to evolve into an icon on his own uncompromising terms.

Watch “5AM” below!

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Rabbit Mr. Do It Releases “Like A Star” 

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Rabbit Mr. Do It is back on the scene with his latest single, “Like A Star.” The talented free agent NFL cornerback Jenoris Jenkins is known for his talents on the field, but now he is on a different level. His hits on the field are turning into hits in the booth. 

His newest single shows him flexing, hanging out the window of a whip with his homies in a fire SUV truck. “Jackrabbit,” aka Mr. DO IT, will be a household name if he commits his time to music like he did to football. 

He is known for his flashy plays, and now he has taken off the helmet so everyone can see who he is. The new single is the latest from his BLITZ HOUSE imprint. 

There has been a lot of talk about how his transition will fare, but he knows that he will give music his all. He shouts out his family on the dope new track and further proves why he has been the breadwinner in his tribe for the longest. 

Watch the music video from the ex-NFL star Rabbit Mr. Do It today!

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Music Videos You Need To See – Signed XO shares “D.R Flows”

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While helping fans find new inspiration, this aspiring artist drops yet another masterpiece after the success of his most popular project, “On Time.”

Signed XO has always been regarded as an artist with a catchy flow and a melodic hook. His tracks bring a unique vibe and help fans become more hopeful as they move to the rhythm. Looking back at his success with incredible features and records, there is no debate that this artist will one day be counted among legends.

While SignedXO has primarily focused on establishing his career through amazing features, he is now branching towards releasing singles. His latest track, “D.R Flows,” shows a glimpse of his talent as he amazes his fans with an energetic rhythm.  

Furthermore, SignedXO has always been big on traveling and exploring himself to bring the real truth to the fans. He believes in being transparent and basing his music on facts. With a complete catalog of singles and new projects in reserve, listeners can expect a dominant presence by SignedXO this year. 

SignedXO believes in doing his part for society using music as an outlet. In his own words, “My music helps get people through bad days. My music helps a good day become even better. My music has lessons in it.” He adds, “I’m passionate about it because I’m a very quiet person so music is my outlet to talk and get everything off my chest because I hold most of it in.”

Check out the visual below:

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HDBeenDope Releases New Music Video for “Mamba”

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Roc Nation’s latest signee Brooklyn rapper HDBeenDope is debuting his new music video for his song “Mamba” from his latest EP project “What Can They Say” via BET Times Square Billboard and BET Music. The video made its broadcast premiere on BET Jams and the Paramount+ Times Square billboards. 

Directed by Erikson Corniel, the video opens with dynamic visuals of friends racing past HD in luxury sports cars, street bikes, wheelie-popping quads fully capturing the grit and sound of New York’s streets. The video pans out to east coast locals championing the rapper’s song going bar-for-bar rapping along at Rutgers basketball court. The explosive celebration of the track is interwoven with clips capturing the vibrant and colorful personalities of New York – fans young and old dance battling, playing the trumpet, cheering with a bottle of champagne, and more. 

The highly anticipated music video arrives shortly after the single release’s massive success earlier this year making ESPN network rotations as the song has echoed throughout some of the nation’s largest sports stadiums.  

The Brooklyn Native’s new video release comes from his latest EP project What Can They Say, produced by Dizzy Banko which marks just the beginning of HD’s career and who has already been recognized by Rolling Stone, BET Awards and more.  

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