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$NOT Shares the Dreamy Video for “5AM,” A Highlight From ‘Ethereal’



In full command of his artistic vision and wide-ranging talent, $NOT welcomed listeners into his dream world with Etherealthe 24-year-old artist’s new album, which has generated over 100 million streams across platforms. Today, the rapidly rising star shares the video for 5AM,” the latest video for the album. Originally teased in the final scene of the AWGE-directed video for “Doja” ft. A$AP Rocky, “5AM” is one of the new album’s haziest and most dreamlike tracks, combining jagged-edge, room-enveloping synths and thumping 808s as $NOT tunefully sings about his late night escapades–catch him lighting up a blunt or anyone who looks at him funny. Directed by NOTACHANCE, whose use of film grain makes the clip feel like a home movie, the video follows $NOT as he races a roadster through empty streets in the middle of the night, before heading to his house and hosting some close friends for a low-key function.

“5AM” is the first video from Ethereal since “Doja,” which reached YouTube’s trending chart after the audio generated over 10 million combined streams in its first week of release. Powered by a video that followed $NOT and Rocky through NYC streets and a memorable hook that caught the attention of Doja Cat herself, “Doja” premiered at #87 on the Billboard Hot 100, becoming $NOT’s first Hot 100 hit as a lead artist and second-ever appearance after last year’s Tell ‘Em w/ Cochise, and it has generated over 7.2 million YouTube views and 40 million streams to date.

“Doja” and “5AM” are two of many highlights from Ethereal, which finds the West Palm Beach, FL-based artist reconciling his life as a rising rap star with the inner demons he battles every day. Aided by creative direction from AWGE, $NOT indulges in his most adventurous artistic ideas on this album, trying his hand at every style under the sun. He recruits Joey Bada$$ for “How U Feel,” a traditionalist boom-bap workout, just minutes after teaming with Trippie Redd for the synth-heavy rager “ALONE” and trading verses with Juicy J in the lounge-accented Tennessee trap of “Halle Berry.” The follow-up to 2020’s Beautiful Havoc, Ethereal marks a new era for the young artist–he sheds some (though not toomuch) of the misanthropy that animated his early hits like “GOSHA,” and embraces an open and experimental attitude that’s reflected by his awestruck expression on the album’s cover. Featuring additional guest appearances from Kevin Abstract and Teddi JonesEthereal is currently available everywhere via 300 Ent.

Ethereal capitalizes on the momentum generated by $NOT’s successful 2021, in which he made major moves that helped him grow his audience to more than 10 million monthly listeners on Spotify. He earned his first Billboard Hot 100 appearance for Tell Em (for which he earned a PLATINUM plaque in 2022), racked up nearly 12 million YouTube views on Whipski,” a Cole Bennett-directed collaboration with Lil Skies, and notched additional collaborations with Kevin Abstract & slowthaiDJ Scheme & Fenix Flexin, and SSGKobe. $NOT showed off his live performance chops over the summer at festivals like Rolling Loud, Day N Vegas, Firefly, and Lyrical Lemonade’s Summer Smash, and was recognized on the cover of publications like Miami New TimesVIPER MagKAZI, and PREME. In 2020, $NOT made his mark with two projects: Beautiful Havoc, home to singles like Revenge and Mean” ft. Flo Milli, and – TRAGEDY +, home to the GOLD-certified hits “GOSHA” and “Moon & Stars” ft. Maggie Lindemann.

With Ethereal out now, and more music on the way, $NOT looks likely to reach yet another level of artistry and stardom this year. Keep an eye on the young rapper as he continues to evolve into an icon on his own uncompromising terms.

Watch “5AM” below!

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Artist To Watch

Fat Trel & Millyz Drops “Airplane Mode”



DMV titan Fat Trel goes on “Airplane Mode” with help from Beantown barsmith Millyz. Accompanied by a matching music video, the Kidd Slopes produced collaboration from the east coast emcees follows Trel’s previous releases “Right Or Wrong” featuring Kash Doll’s husband Tracy T and Sada Baby assisted single “Steppa.” Serving as the latest leak from his forthcoming album ‘Boosa’s Keeper,’ expected to be released towards the end of the Summer, the HD-clip finds the pair trading verses about everything from loyalty to downside of fame.

Fat Trel has nurtured and grown his organic storytelling ability with creative word play and pulverizing flow. Taking a raw approach to music, some would say as graphic and grimy as the streets of DC, but equally memorable and captivating nonetheless. He holds no punches and tells each story with such relativity they appear verbatim, in a matter of fact nature, that illustrates he is genuinely home grown and not caught up in the idea of being from the streets.

Martrel Reeves PKA Fat Trel was a child far more ambitious and cognizant of his surroundings than the norm. At age seven, he professed ambitions to be a rapper, while peers delivered the proverbial “I have a Dream” Speech about aspirations to be nurses, doctors, lawyers, and fire fighters. As peers sat excited by the endless possibilities of the future, Fat Trel sat perplexed by the harsh realities of DC; the place he called home. Fat Trel exited high school at age 15, caught up in the lure and necessity of street life; a road more traveled when the have-nots impose an immediate call to action. Unconvinced high school education would support his family or cultivate his ambitions, Fat Trel hit the ground running in pursuit of being an emcee and has not stopped running since.

Press play on the Nick Sheehan directed visual for “Airplane Mode” and stream the official audio on your DSP of choice below via ONErpm.

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Harlem’s Rising Star EB Sarr Unveils Captivating Debut Single and Short Film “Bitter Escape”




EB Sarr

Meet dynamic new artist EB Sarr (@ebsarr). Hailing from the vibrant streets of Harlem, New York, he’s truly a multifaceted creative that understands how to get deeply personal with his audience. He just released his debut single and short film for “bitter escape.” Out now, stream here.

“Bitter Escape” is a funky, upbeat track that showcases EB’s skills as an artist who doesn’t fit in one box. On the making of this track, EB revealed that “The song reflects a relentless chase and the ways we try to escape it.” He continues by adding that it’s a song that “Everyone can relate to” on their pursuit of love, success, or other goals,” and various types of coping mechanisms, both healthy and unhealthy, amidst the chaos.

EB’s authenticity shines through not only in his music but also in his artist name, which is simply his real name shortened. “EB being short for Ebrahima. It’s true, it’s authentic,” he affirms. “I aim to honor my parents’ legacy through my craft and ensure my family name resonates for generations.”

Describing his sound to first-time listeners, EB promises the unexpected with a touch of funk. “Though I’m inspired and a product of so many things, expect me to bring on the funk,” he asserts.

With influences ranging from Michael Jackson to The Weeknd, EB Sarr is poised to make a lasting mark on the music industry. “I want to be the best, I want to do my best, I want to make an impact, and I want to do it with joy,” he declares.

As for what’s next, EB hints at more music and ideas coming to life, promising a new and distinct sound from Harlem’s newest pop sensation. “Expect flowerland. Expect EB Sarr,” he teases.

In closing, EB leaves fans with a simple yet powerful message: “Welcome to flowerland.”

For more updates and to connect with EB Sarr, follow him on social media:

Stream the new single HERE and watch the visual HERE

About EB Sarr:

EB Sarr, a visionary artist hailing from the vibrant streets of Harlem, New York, embodies a fusion of eclectic sounds and captivating visuals that transcend traditional confines. With a musical palette influenced by generations and genres, EB introduces a refreshing perspective to the realm of pop music. His journey through the industry promises an unforgettable experience, as he seamlessly blends elements of funk, soul, and contemporary pop into a unique sonic tapestry. 

EB’s artistry extends beyond the auditory realm, as his visually striking aesthetics complement his music, creating a holistic sensory experience for his audience. With each release, EB Sarr invites listeners into his vibrant world, inviting them to explore the depths of his creativity and imagination. As he continues to push the boundaries of artistic expression, EB Sarr emerges as a beacon of innovation in the ever-evolving landscape of music.

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Oakland’s Joe Blow and AG Unite On New Single “One In A Billion”



Oakland Artist Joe Blow has made a striking return to the scene with his latest single “One in a Billion,” produced by San Diego’s AG. This track marks Joe Blow’s first release following a brief hiatus, offering his devoted fans a fresh sound infused with his signature West Coast flair.

Known for his expertise in crafting West Coast rap and contemporary hip-hop, Joe Blow brings a unique essence to the rap spectrum, gravitating towards the underground side of the genre. Unveiling “One in a Billion,” Joe Blow presents an Oakland anthem tailored for the steadfast hustlers who embody resilience and determination on a daily grind. The production of the track radiates a laid-back and glossy vibe, setting the tone for a smooth yet invigorating listening experience.

While Joe Blow has collaborated with some of the best in the industry, his authentic style and skill shine through in his solo endeavors. For those unfamiliar with his work, tracks like “Overdose” stand out as prime examples of Joe Blow’s ability to create captivating gangsta rap and laid-back compositions.

Renowned for his steady career since the early 1980s, Joe Blow remains a celebrated figure in the Oakland music scene. With his most streamed single being “Overdose” featuring Stevie Job, Joe Blow’s dedication to his craft and loyal fanbase have solidified his status in the industry.

For fans eager to experience Joe Blow’s latest offering, “One in a Billion,” the official music video captures the essence and energy of the track. The video, available via the link below, provides a visual accompaniment to Joe Blow’s lyrical prowess and AG’s exceptional production, offering a glimpse into the world of this influential Oakland artist.

As Joe Blow returns to the spotlight with “One in a Billion,” the track not only embodies his artistic evolution but also serves as a testament to his enduring legacy in West Coast rap. With his unmistakable style and unwavering dedication, Joe Blow continues to captivate audiences and inspire fellow musicians with his one-of-a-kind sound.

Watch the official music video for “One in a Billion” below.

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