DC The Don prides himself on his versatility, switching between soaring hyperpop anthems (that emanate from the side of the personality he calls RAG3 KIDD) and aggressive rage raps (courtesy of the demonic, red-haired DONNY). Continuing the evolving story of DONNY and RAG3 KIDD and their conflict for supremacy, DC shares “ENEMIES,” his new music video. The storyline picks up from where DC’s last video, “Live From The Gutta!,” leaves off, focusing on an unrepentant DONNY who is on the run after murdering RAG3 KIDD in the earlier video. DONNY taunts the authorities, dancing in front of his own wanted posters and warning anyone who tries to stop him that they’ll face the same fate as RAG3 KIDD: “B*tch, I’m a 350 Boost, you a Roshe, don’t ever approach me.” The video, directed by seveneight, presents the rapper in bright and loud colors that jibe with the gloriously noisy instrumental by Skreer, Malvi, KILLMXTT & Trademark, a blistering beat that sounds like a malfunctioning supercomputer.

“ENEMIES” is the latest video from My Own Worst Enemy, the 22-year-old artist’s ambitious new album. My Own Worst Enemy tells a loose narrative about DC’s inner conflict, which manifests as a battle between two distinct personalities: RAG3 KIDD, who represents the artist’s more wholesome and romantic side, and DONNY, a demonic, red-haired spitter who emerges on the album’s harder-edged beats. The album kicks off in DONNY mode, featuring some of DC’s hardest tracks to date, including “ENEMIES,” “Live From The Gutta!” and the devilish “MAKAVELI,” a fiery lyrical exercise. As the tracklist progresses, RAG3 KIDD makes his presence felt, emoting over candy-coated production on pop culture-referencing tracks like “iCarly :/,” “Scott Pilgrim,” and “Futurama 2099.” My Own Worst Enemy debuted at #3 US & #10 WW on Spotify’s Debut Albums chart, and landed 15 songs on SoundCloud’s New & Hot Chart. 

Blending elements of rap, pop-punk, hyperpop, and more, My Own Worst Enemy both expands and refines DC’s sound, allowing the 22-year-old rapper to showcase every facet of his wide-ranging vocal ability. With production by heavy-hitters like JetsonMade, Starboy, Supah Mario, TrademarkCharlie Heat, Astroboy, and more, who deliver DC some of their most adventurous beats, MOW3 percolates with the energy of a young artist testing the limits of what he’s capable of accomplishing–and having fun while doing it.

With inventive visualizers for each track now viewable on YouTube, MOW3 is available everywhere via Rostrum Records.

Watch “ENEMIES” today!