Young OG may have the most spot-on name in rap history. He looks no older than 21, nary a wisp of facial hair on his face. But he raps with the weight of the world on his shoulders as if he’s seen everything there is in it. On “Blessings” he ponders his legacy and what comes after death for his namesake. It’s some weighty stuff that rappers often don’t talk about regardless of age bracket. The visual itself shows OG kicking it with friends and living it up, and it smartly plays in contrast with the dark, morose nature of the song.
Watch the video for “Blessings” below.
@AkhilSesh’s visual for “Lil Thouwow” will throw you for a loop
Akhil Sesh’s latest visual is “Lil Thouwow” and if there’s one word to describe it, it’s definitely “wow.” That’s a good one by the way, often because the word gets misconstrued in this context. In the visual for the song smoother than usual song, Akhil Sesh loads on copious amounts of special effects that showcase a drive to be eclectic. It works, too.
Watch the video for “Lil Thouwow” below.
@theofficialyed goes crazy in “Like I Never Left”
Y.E.D. hails from Atlanta and is more grassroots than anyone coming out of the city. His raw, visceral style of music relies on its spontaneity for thrills. “Like I Never Left” captures lightning in a bottle for a captivating sound and style that place you right in the action. The video will give you vertigo, but it’s mesmerizing in a way that Harmony Korine’s K.I.D.S is.
Watch the video for “Like I Never Left” below.
@Coringmusic shows Brooklyn’s beauty in “Brooklyn”
Watch Corin Gabriella’s exciting new video for “Brooklyn.” It has a very grassroots feel to the way that it’s shot and the frantic, energetic viewpoints that it uses to portray the city’s angst. Corin is a rising R & B stalwart out of the city with a soulful sound that cuts through much of the more atmospheric muddling that exists in contemporary soul culture. With a fresh, funky twist, her latest will give you something to remember.
Watch the video for “Brooklyn” below.