Kai Hall is an artist from Flint, Michigan, the city central to water problems that seems to be all but forgotten by mainstream America. He’s a member of local collective Midnight Society and has been in the background of the underground since 2013 when he first picked up the pen. After a brief break, he’s back to take over the game with a new, revitalized sound. In his new video for “GREED + XENPACC,” Kai makes use of a raspy, drawn-out flow for two feisty new singles.

The visual for “GREED + XENPACC” is split into two. After an anime clip sets the morbid tone of the beginning, Kai spits in night’s embrace, rapping slowly, yet confidently. A VHS-like filter shades the proceedings, adding an extra element of artistic flare to the video. When the visual switches over to “XENPACC” Kai takes over a clothing store, amongst other locations, and raps while brandishing a weapon. Maybe it’s the hazy filter or druggy lyrics, but the overall aesthetic really sells this visual as something low-brow, indicative of the game’s future. He’s onto something with this release. We wouldn’t be surprised if it goes viral.

If you’re looking for a creative visual, stop what you’re doing and watch the video for “GREED + XENPACC” right now.