Kai Hall is an artist from Flint, Michigan, the city central to water problems that seems to be all but forgotten by mainstream America. He’s a member of local collective Midnight Society and has been in the background of the underground since 2013 when he first picked up the pen. After a brief break, he’s back to take over the game with a new, revitalized sound. In his new video for “GREED + XENPACC,” Kai makes use of a raspy, drawn-out flow for two feisty new singles.
The visual for “GREED + XENPACC” is split into two. After an anime clip sets the morbid tone of the beginning, Kai spits in night’s embrace, rapping slowly, yet confidently. A VHS-like filter shades the proceedings, adding an extra element of artistic flare to the video. When the visual switches over to “XENPACC” Kai takes over a clothing store, amongst other locations, and raps while brandishing a weapon. Maybe it’s the hazy filter or druggy lyrics, but the overall aesthetic really sells this visual as something low-brow, indicative of the game’s future. He’s onto something with this release. We wouldn’t be surprised if it goes viral.
If you’re looking for a creative visual, stop what you’re doing and watch the video for “GREED + XENPACC” right now.
.@uknowflyboi hits the forest in “Lowkey”
Flyboi Rich is back with a hard-hitting new banger, “Lowkey.” If you’re familiar with Rich’s trademark brand of punching raps, you’ll love this one. It’s an endearing look at how punchline rap continues to evolve.
In the video for the visual, Flyboi hits the forest and raps to nature. If he raps too hard, he’ll start a brush fire.
Check out “Lowkey” below.
.@uknowflyboi tries on a funkier sound with “I Neva”
Fly Boi Rich’s “I Neva” is a little zestier and more argumentative than his previous works. The track brings some of the Bay Area’s bounce into Detroit’s atmosphere, creating a tenacious track that begs to be danced to. You’ll be enamored with its simplicity and the rapper’s commitment to powerful verbiage.
Listen to “I Neva” below.
@uknowflyboi raps on a dark instrumental on “Adidas”
Fly Boi Rich’s latest is “Adidas,” a darker than usual tune with an elegant backdrop. The beat is simple and clean, with Rich’s powerful vocals setting the scene for a lyrical masterclass. On the track, he raps about women, power, and money; rap’s holy trinity. But the way that he does it creates an astonishing new element of pizazz that lets the world know that he’s truly up next.
Listen to “Adidas” below.