With music videos, the presentation is the most important aspect of the visual experience. Its comprised of many elements, both immediately noticeable and less apparent. In GT and Wop’s somber collaboration “The Truth,” these elements come together to create a stunning picture. Though the song’s lyrics may be foreboding in nature, the material possessions on display push us to want the same for ourselves. It’s a stunning visual that uses the beauty of luxurious foreign cars and mounds of money to captivate viewers interests.
The song itself is brilliant, with both artists trading verses effortlessly. Wop’s shaky delivery plays nicely off GT’s more traditional approach. Both come together as unstoppable forces, occupying the same space for a collaboration that’s one for the books. Combined with the visual’s power, the song transcends a regular release – it’s an inspiration for the viewers to attain.
Take a look at “The Truth” below.
Fly Boi Rich’s new tune “New Jack City” is immensely powerful
Fly Boi Rich is one of Detroit’s hidden gems. This rapping mafioso’s punchlines hit hard, his beats even harder. His latest release is “New Jack City,” a tough, street anthem that will make even the most weary become fans. Check it out below.
.@drewisfamous and @playknows hit the school track in “Look At That!”
Drew Famous dropped the aesthetically bizarre 800DASH last year, and now he’s releasing the video for “Look At That!,” a crisply shot trip heavy on the nostalgia. It’s almost like one of those weird training videos from the 1990s that makes brilliant use of washed out color palettes and cool camera angles. It features PLAY of Virginia group Breezepark who brings tenacious energy to the chill tune.
Check out the visual below.
@RealRobotJones and @LadiEarth have the time of their lives in “Big Ol Booty”
Robot’s tenacious new track “Big Ol Booty” will undoubtedly be the soundtrack to a lively time once the weather warms up. The Texas-based rapper knows how to have a good time, judging by past hits like “Camera” and “Sleigh,” and brings that same approach to this tune, reveling in his unique energy to breathe fresh air into the instrumental. Ladi Earth, whose music has just been featured on Netflix’s Russian Doll (her song “Water“), appears her and brings some sex appeal to the proceedings.
Check out the video below.