“These bitches ain’t on shit. Been rappin for years, bitches ain’t made a hit,” Cuban Doll says pointedly at the beginning of “Sizzle.” This opening sets the tone for the track; there’s no glitz or glamour, no beautiful women or casual relaxation. There’s a Romanian Draco AK-47, hands held up in fighting position, and a booth where bars are spit. A startling, yet necessary juxtaposition of Cuban Doll’s style makes for unpredictability when guessing what she’ll do next – and we love it. At a few seconds shy of two minutes, the video is short so there’s no reason for it to be complicated. Director 2M Digital keeps it simple with a booth recording and kitchen scene that wouldn’t be out of place in a drill video. But it makes sense when drawing back to the pointedness of the beginning – that’s why we love it so much.
Check out the video for “Sizzle” below.
@AkhilSesh’s visual for “Lil Thouwow” will throw you for a loop
Akhil Sesh’s latest visual is “Lil Thouwow” and if there’s one word to describe it, it’s definitely “wow.” That’s a good one by the way, often because the word gets misconstrued in this context. In the visual for the song smoother than usual song, Akhil Sesh loads on copious amounts of special effects that showcase a drive to be eclectic. It works, too.
Watch the video for “Lil Thouwow” below.
@theofficialyed goes crazy in “Like I Never Left”
Y.E.D. hails from Atlanta and is more grassroots than anyone coming out of the city. His raw, visceral style of music relies on its spontaneity for thrills. “Like I Never Left” captures lightning in a bottle for a captivating sound and style that place you right in the action. The video will give you vertigo, but it’s mesmerizing in a way that Harmony Korine’s K.I.D.S is.
Watch the video for “Like I Never Left” below.
@Coringmusic shows Brooklyn’s beauty in “Brooklyn”
Watch Corin Gabriella’s exciting new video for “Brooklyn.” It has a very grassroots feel to the way that it’s shot and the frantic, energetic viewpoints that it uses to portray the city’s angst. Corin is a rising R & B stalwart out of the city with a soulful sound that cuts through much of the more atmospheric muddling that exists in contemporary soul culture. With a fresh, funky twist, her latest will give you something to remember.
Watch the video for “Brooklyn” below.