Cash Kidd’s visual for “Pray” opens up with two hands joined together in unison, aimed towards the sky in an act of desperation. This act is repeated multiple times as the proceedings get underway; we’re introduced to Cash Kidd and associates as they traverse Detroit at night in the blistering cold. Yet as somber and mysterious as the visual lets on to be, the frenzied-tempo of the song along with Cash Kidd’s slightly off-kilter lyrics make it one hell of an interesting experience to partake in. It’s only been out for a few days, but, combining the soulful feel of the production, the somber visual, and the chaotic rap delivery will lead to this becoming one of the year’s first true smashes for the city of Detroit.
Watch the video for “Pray” below.
@AkhilSesh’s visual for “Lil Thouwow” will throw you for a loop
Akhil Sesh’s latest visual is “Lil Thouwow” and if there’s one word to describe it, it’s definitely “wow.” That’s a good one by the way, often because the word gets misconstrued in this context. In the visual for the song smoother than usual song, Akhil Sesh loads on copious amounts of special effects that showcase a drive to be eclectic. It works, too.
Watch the video for “Lil Thouwow” below.
@theofficialyed goes crazy in “Like I Never Left”
Y.E.D. hails from Atlanta and is more grassroots than anyone coming out of the city. His raw, visceral style of music relies on its spontaneity for thrills. “Like I Never Left” captures lightning in a bottle for a captivating sound and style that place you right in the action. The video will give you vertigo, but it’s mesmerizing in a way that Harmony Korine’s K.I.D.S is.
Watch the video for “Like I Never Left” below.
@Coringmusic shows Brooklyn’s beauty in “Brooklyn”
Watch Corin Gabriella’s exciting new video for “Brooklyn.” It has a very grassroots feel to the way that it’s shot and the frantic, energetic viewpoints that it uses to portray the city’s angst. Corin is a rising R & B stalwart out of the city with a soulful sound that cuts through much of the more atmospheric muddling that exists in contemporary soul culture. With a fresh, funky twist, her latest will give you something to remember.
Watch the video for “Brooklyn” below.