When Payroll Giovanni comes into the fold, the OG’s presence affects everyone around him. Life lessons are his game, and he’s been giving away game for free long before Jay-Z’s 4:44 tried to package similar lessons for $9.99. It appears that his proximity to E.Will influenced the latter’s song choice, because “Real Life” is a Payroll track through and through. But E.Will makes the track his own, channeling Payroll’s educational style with gusto and creating his own unique approach to the formula.
The first thing that the listener notices is E.Will’s confidence. From the first bar, it shines through easily along with his flow that’s a serious contender for flow of the year. Over the Helluva provided production that channels the producers best qualities, E.Will gives you exactly what you’d expect from the song’s title – a tale of real life. It’s a harsh one too, with betrayals galore. Here’s an idea E.Will, make a short film out of it and feature this song on the trailer.
Payroll Giovanni comes in at the tail end of the track with his own reflective look, detailing printing and selling CDs. It’s a throwback to hip-hop’s simpler times; now we just throw songs on streaming services and call it a day. All in all, the track is a killer. By far, one of the best tracks that we’ve heard this year.
The visual is shot by JerryPHD, so the quality, as expected, is out of this world. Quick cuts and creative angles help the visual to transcend standard territory and become something special.
Are you sold on the track yet? Check out “Real Life” below.
@Parkway703 gets darker than ever before in “I Can’t Feel My Face”
This is one of the darkest, most beautifully shot visuals that we’ve ever aired. Parkway, hailing from Virginia, is back with a cinematic feast of a video in “I Can’t Feel My Face.” Over some ominous production, Parkway raps with a mysterious kind of angst that’s both inviting and repulsive. He knows how to straddle this invisible line that makes “I Can’t Feel My Face” a worthy video to watch this Tuesday afternoon.
Watch the video below.
Music To Look Forward To Next Week
Thus far, there are only two huge releases to prep for this week. You never know in the age of the surprise album, but here’s what is on track to come out thus far.
Iridescence by Brockhampton – September 21
Brockhampton’s went through some shit lately because of Ameer Vann and the domestic abuse allegations placed against him. But besides the negative energy brought to them because of the debacle, the group’s been on the backburner for quite a while. Iridescence looks to change that, bringing the world something new since last year’s Saturation 3.
Tha Carter 5 by Lil Wayne – September 21
Yes, you read that headline right. Lil Wayne’s fifth installment of Tha Carter series finally comes out this Friday. The legal situation with Birdman has finally been wrapped up. Wayne can focus on the music that he’s been stowing away for years. If Swizz Beatz’s “P.O.M.S. (Pistol On My Side)” is any indicator, it looks like Wayne hasn’t missed a step either.
Music To Look Forward To This Week
This upcoming week for music looks to be pretty barren, save for any suprises. Remember how, in August, and, to some degree, June as well, it felt like everyone was releasing on top of each other? This made for exciting times, seeming as if the listener never knew what to expect. But now, the summer’s winded down. And, with it, the surplus of fresh tunes. Here’s what’s coming out this week, thus far.
East Atlanta Love Letter by 6lack – Sept 14
6lack just unveiled the second wave of promotion for his upcoming album via customized postcards; lucky fans will get them and will be asked to answer a simple question – “what is your definition of love?” This level of detail and creativity shows that East Atlanta Love Letter will be something legendary. 6lack’s been pretty quiet, now we’re going to see just what he’s been working on. The 25-year-old musician’s mesmerizing vocals are some of R & B’s best.
Harverd Dropout by Lil Pump – Sept 14
From bullshitting on SoundCloud, to being Kanye West’s creative anchor for his new single. Lil Pump has come such a long way in a short period of time. It looks like this week will finally yield Harverd Dropout, the highly anticipated follow-up to his self-titled debut. Lets hope that its more of what he gave Kanye and less of the earwormy rap boilerplate found in “Gucci Gang” and “Esketit.”