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E.Will and @FenkellPayroll reflect on the past in “Real Life”

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When Payroll Giovanni comes into the fold, the OG’s presence affects everyone around him. Life lessons are his game, and he’s been giving away game for free long before Jay-Z’s 4:44  tried to package similar lessons for $9.99. It appears that his proximity to E.Will influenced the latter’s song choice, because “Real Life” is a Payroll track through and through. But E.Will makes the track his own, channeling Payroll’s educational style with gusto and creating his own unique approach to the formula.

The first thing that the listener notices is E.Will’s confidence. From the first bar, it shines through easily along with his flow that’s a serious contender for flow of the year. Over the Helluva provided production that channels the producers best qualities, E.Will gives you exactly what you’d expect from the song’s title – a tale of real life. It’s a harsh one too, with betrayals galore. Here’s an idea E.Will, make a short film out of it and feature this song on the trailer.

Payroll Giovanni comes in at the tail end of the track with his own reflective look, detailing printing and selling CDs. It’s a throwback to hip-hop’s simpler times; now we just throw songs on streaming services and call it a day. All in all, the track is a killer. By far, one of the best tracks that we’ve heard this year.

The visual is shot by JerryPHD, so the quality, as expected, is out of this world. Quick cuts and creative angles help the visual to transcend standard territory and become something special.

Are you sold on the track yet? Check out “Real Life” below.

 

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LiveSosa Releases New Video for “Beast”

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LiveSosa – strikes an artful balance between Director/producer, songwriter/artist. The Westside, Arkansas native is just as comfortable and skillful behind the Camera as he is with a pen or on the Mic. Growing up in a household that played r&b (R. Kelly, Tamia, Erykah Badu, Anita Baker, Lauryn Hill) as equally as Rap (Tupac, Future, Juvenile, Jay, Biggie Texas Rap), the multi-talented phenom developed an expert ear for melodies, beats and lyrics.

He carefully honed his voice to become an instrument of its own. A vocalist slash rapper, LiveSosa hails from a place on the map that is known more for gang culture than music, yet he has emerged with his own brand of soulful street poetry and dramatized energetic film style on a mission to put his home state on his back through his amazing film work and music platform.

LiveSosa has produced for many artists and is one of the main reasons Arkansas is on the verge of breaking musically and visually like never before. The Unsigned talent returns with a breathtaking video concept and song “Beast” produced by Forever Lit Films and a music project dropping Jan 26th titled “Scared To Go Home”

Check out LiveSosa’s latest below.

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@bravoohunnidZ and @StoopidXool collaborate together with ‘BravooStoopid’

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Chicago rapper Bravoo Hunnidz has released a bold new project with BravooStoopid, a collaboration with acclaimed producer Stoopidxool. Together, the two refine their sounds for a magnificent unison of their aesthetics, further pushing Bravoo to the forefront and showcasing StoopidXool’s unique producing style. If you want to get a glimpse at the future of rap’s next generation, look no further.

Check out BravooStoopid below.

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Cherae Leri drops “Match The Motion”

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Cherae Leri’s featureless debut album The Pain That Sex Brings topped charts last year and gifted the industry a new, trap and RnB infused project doused in classic undertones. Album visuals like “Vibe Wave Mood,” “Feel” and “Fine Wine” surfaced throughout 2020 with YouTube and social media views well into the six figures.

The momentum continues with her latest drop. To kick the new year off strong, Leri releases the official visual to a fan favorite with “Match the Motion” a steamy, sultry offering that boils over with seduction and sonic ecstasy.

Check out “Match the Motion” below.

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