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Video Spotlight: @Allstarjr2724 Switches It Up In “Cold Out”

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When you think of AllStar JR’s discography, what kind of production do you believe he frequents? If I had to narrow it down, I would say his releases usually fall into either one of two categories: soulful, gigantic production or unabashedly Detroit style. Not to say that he isn’t an adventurous artist – his familiar use of production allows him to push the boundaries of his music in ways that make him one of the best in the city. On his new release “Cold Out,” it’s almost as if he realizes his subconscious fascination with these beat types and decides to go in another direction altogether – almost SoundCloud-like in execution.

What exactly is SoundCloud-like? It’s a mix of trap aesthetics and cloud-rap stylings. There’s a certain bounce to its quick step and thudding bass that usually have autotuned vocals as the pairing mechanism elevating the production to the next level. The trap aesthetics are quickly apparent in “Cold Out” ‘s otherworldly, snappy production. It’s an odd song; yet, creative in execution. It’s by far, one of our favorite releases from him.

With a track this good, it’s only right that the visual be more than standard video fare. And that it is, director 2M Digital invokes a sense of creativity into the proceedings that make it a visual treat. My favorite aspect is the clever use of blue lighting for some key scenes at the beginning that really pull the viewer in, prepping them for the idea that anything’s possible.

Watch the video for “Cold Out” below.

 

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Derrty Dollaz and Lil Trev drop a summer anthem with “Gang With Me”

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Derrty Dollaz’s refrain on “Gang With Me” has all of the makings of an earworm. I’ve listened to it three times straight so far and I can’t stop saying “Gang With Me” with the same vocal inflection and pitch that he did throughout the cut. Both Dollaz and Lil Trev have something serious on their hand, a hit with all of the makings of a viral anthem. The production is clean and solid whilst the verses are hard-hitting and spectacular. I don’t want to call it to early, but I think this may be the song of the summer.

Watch the video for “Gang With Me” below.

 

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Lil Pete pays respects to the dead in “Go Like That”

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Lil Pete’s one of the Bay Area’s hottest rising artists. He has an air of youthful vitality around him, something that makes his music seem much more contemporary and authentic, then those who try to fake the funk. His new cut “Go Like That” is a serious affair, about the fallen and not wanting to head down that same path, but it also encapsulates that vitality that makes it sound somewhat uptempo. There’s nothing wrong with that – it works as a catchy tune that you’ll want to play back time and time again. But I can’t help but wonder if that was his intention.

Watch the video for “Go Like That” below.

 

 

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Cartel Dough drops the video of the year with “Hoes Everywhere”

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Here’s another case of prioritizing a visual that makes the song itself more effective. Cartel Dough’s video for “Hoes Everywhere” is so cleanly shot, making it an instant contender for video of the year. The slow-mo cuts of bouncing ass, Ferraris and Rolls Royces riding down the street, along with the creative use of color in certain frames go a long way in increasing our opinion of the song. “Hoes Everywhere” is good as a tune itself, but the video is ultimately what sells it.

Watch the video for “Hoes Everywhere” below.

 

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