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Video Spotlight: @Allstarjr2724 Switches It Up In “Cold Out”

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When you think of AllStar JR’s discography, what kind of production do you believe he frequents? If I had to narrow it down, I would say his releases usually fall into either one of two categories: soulful, gigantic production or unabashedly Detroit style. Not to say that he isn’t an adventurous artist – his familiar use of production allows him to push the boundaries of his music in ways that make him one of the best in the city. On his new release “Cold Out,” it’s almost as if he realizes his subconscious fascination with these beat types and decides to go in another direction altogether – almost SoundCloud-like in execution.

What exactly is SoundCloud-like? It’s a mix of trap aesthetics and cloud-rap stylings. There’s a certain bounce to its quick step and thudding bass that usually have autotuned vocals as the pairing mechanism elevating the production to the next level. The trap aesthetics are quickly apparent in “Cold Out” ‘s otherworldly, snappy production. It’s an odd song; yet, creative in execution. It’s by far, one of our favorite releases from him.

With a track this good, it’s only right that the visual be more than standard video fare. And that it is, director 2M Digital invokes a sense of creativity into the proceedings that make it a visual treat. My favorite aspect is the clever use of blue lighting for some key scenes at the beginning that really pull the viewer in, prepping them for the idea that anything’s possible.

Watch the video for “Cold Out” below.

 

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@AkhilSesh’s visual for “Lil Thouwow” will throw you for a loop

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Akhil Sesh’s latest visual is “Lil Thouwow” and if there’s one word to describe it, it’s definitely “wow.” That’s a good one by the way, often because the word gets misconstrued in this context. In the visual for the song smoother than usual song, Akhil Sesh loads on copious amounts of special effects that showcase a drive to be eclectic. It works, too.

Watch the video for “Lil Thouwow” below.

 

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@theofficialyed goes crazy in “Like I Never Left”

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Y.E.D. hails from Atlanta and is more grassroots than anyone coming out of the city. His raw, visceral style of music relies on its spontaneity for thrills. “Like I Never Left” captures lightning in a bottle for a captivating sound and style that place you right in the action. The video will give you vertigo, but it’s mesmerizing in a way that Harmony Korine’s K.I.D.S is.

Watch the video for “Like I Never Left” below.

 

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@Coringmusic shows Brooklyn’s beauty in “Brooklyn”

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Watch Corin Gabriella’s exciting new video for “Brooklyn.” It has a very grassroots feel to the way that it’s shot and the frantic, energetic viewpoints that it uses to portray the city’s angst. Corin is a rising R & B stalwart out of the city with a soulful sound that cuts through much of the more atmospheric muddling that exists in contemporary soul culture. With a fresh, funky twist, her latest will give you something to remember.

Watch the video for “Brooklyn” below.

 

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