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Video Spotlight: @Allstarjr2724 Switches It Up In “Cold Out”

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When you think of AllStar JR’s discography, what kind of production do you believe he frequents? If I had to narrow it down, I would say his releases usually fall into either one of two categories: soulful, gigantic production or unabashedly Detroit style. Not to say that he isn’t an adventurous artist – his familiar use of production allows him to push the boundaries of his music in ways that make him one of the best in the city. On his new release “Cold Out,” it’s almost as if he realizes his subconscious fascination with these beat types and decides to go in another direction altogether – almost SoundCloud-like in execution.

What exactly is SoundCloud-like? It’s a mix of trap aesthetics and cloud-rap stylings. There’s a certain bounce to its quick step and thudding bass that usually have autotuned vocals as the pairing mechanism elevating the production to the next level. The trap aesthetics are quickly apparent in “Cold Out” ‘s otherworldly, snappy production. It’s an odd song; yet, creative in execution. It’s by far, one of our favorite releases from him.

With a track this good, it’s only right that the visual be more than standard video fare. And that it is, director 2M Digital invokes a sense of creativity into the proceedings that make it a visual treat. My favorite aspect is the clever use of blue lighting for some key scenes at the beginning that really pull the viewer in, prepping them for the idea that anything’s possible.

Watch the video for “Cold Out” below.

 

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.@tonyxsantana releases a creative visual for “Paper Trail”

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California rapper Tony $antana is all about the money in “Paper Trail.” He spits about the importance of money and what to do to get it while rapping in a literal pool of money. It doesn’t get much more badass than this.

Watch “Paper Trail” down below.

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.@RealRobotJones runs this town in ‘Big Dog’ video

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Robot stomps around town in the creative “Big Dog” video. The eclectic visual features some genius editing that showcases the rapper’s city in the nighttime as he moves around it, but it also shows how splashes of color can takeover a scene like slowly pouring lava. Through it all, Robot’s dominating rap is filled with molten swagger that never lets up.

Watch the video for “Big Dog” below.

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.@uknowflyboi hits the forest in “Lowkey”

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Flyboi Rich is back with a hard-hitting new banger, “Lowkey.” If you’re familiar with Rich’s trademark brand of punching raps, you’ll love this one. It’s an endearing look at how punchline rap continues to evolve.

In the video for the visual, Flyboi hits the forest and raps to nature. If he raps too hard, he’ll start a brush fire.

Check out “Lowkey” below.

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