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Video Spotlight: @Allstarjr2724 Switches It Up In “Cold Out”

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When you think of AllStar JR’s discography, what kind of production do you believe he frequents? If I had to narrow it down, I would say his releases usually fall into either one of two categories: soulful, gigantic production or unabashedly Detroit style. Not to say that he isn’t an adventurous artist – his familiar use of production allows him to push the boundaries of his music in ways that make him one of the best in the city. On his new release “Cold Out,” it’s almost as if he realizes his subconscious fascination with these beat types and decides to go in another direction altogether – almost SoundCloud-like in execution.

What exactly is SoundCloud-like? It’s a mix of trap aesthetics and cloud-rap stylings. There’s a certain bounce to its quick step and thudding bass that usually have autotuned vocals as the pairing mechanism elevating the production to the next level. The trap aesthetics are quickly apparent in “Cold Out” ‘s otherworldly, snappy production. It’s an odd song; yet, creative in execution. It’s by far, one of our favorite releases from him.

With a track this good, it’s only right that the visual be more than standard video fare. And that it is, director 2M Digital invokes a sense of creativity into the proceedings that make it a visual treat. My favorite aspect is the clever use of blue lighting for some key scenes at the beginning that really pull the viewer in, prepping them for the idea that anything’s possible.

Watch the video for “Cold Out” below.

 

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Carlos Bryant drops a sensual single for the ladies with “I’m Outside”

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Carlos Bryant brings some of the Bay Area’s signature silky energy to his latest release “I’m Outside.” Shot in a creative dual-frame direction, Carlos is trying to convince the woman of his dreams to come outside. Once he gets his money right, he’ll see to it that she has the finest of everything. The tantalizing production serves as a backdrop that Bryant wholly embraces, both singing and rapping to full effect.

Watch the video for “I’m Outside” below.

 

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J Tru drops a smooth banger with “In The Streets”

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J Tru has a hit on his hands with this one. “In The Streets” is effortlessly urbane, largely because of the bouncy production, but also because of his confident singing on the chorus. The song is an ode to the street life that he loves so dearly. You can feel the conviction in his voice when he spits melody after melody about it. The video is a joyous affair showing J Tru, all smiles, hanging with the guys that participate in his life with him. You’ll get right into this one.

Watch the video for “In The Streets” below.

 

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Karoo makes one of the catchiest songs of the summer “Trappin Mathematics”

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We’ve never been exposed to Karoo’s music before, but now we’re tuned in. “Trappin Mathematics” is a smooth, catchy, creative tune that reminds the listener of the energy that Kodak Black expends when he gets on track. Karoo makes his bouncy raps sound like they’re delivered effortlessly, but the precision with which he cuts syllables and mixes them together is near unparalleled. He has a bright future in this game if he keeps going.

Listen to “Trappin Mathematics’ below.

 

 

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