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Three Takeaways From Kanye West and Lil Pump’s Video for “I Love It”

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Kanye debuted an interesting new video at the PornHub Awards while he served as the show’s creative director. In true Kanye fashion, it’s a fucking spectacle. There’s so much going on in it for it to only run a little over two minutes that we had to do a quick breakdown. Not only for our readers, but ourselves as well. Here are a few takeaways that we got from it.

Kanye’s fucking lost his mind

Imagine taking the lego head off a figure, stuffing a middle-aged celebrity in there, and then telling him to go ape shit. That’s the general gist of what the song’s video gives the listener. It’s not that it’s uncreative, it’s just that it feels lazy. There’s no obvious purpose behind it and it just seems to have been slapped together at the last minute.

Lil Pump, when used correctly, is a star

On the track, Pump is delegated to hook duties. It works out too thanks to Pump’s ability to find harmonies in plain sight. He’s easily the highlight of the song, but with Kanye’s verse mostly comprised of talking, that may not be saying much.

Kanye’s artistic direction has taken a hit with age

We saw that ye was a creative fail. Now, “I Love It” seems to show that his artistry is beginning to stink with age. Maybe it’s reversible, or maybe it’s permanent. One thing’s for certain. If this Kanye is what we’ll continue to get, he can keep it.

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@SlymB Tags Mystikal & King Draino On “

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Rapper Slym B. has been making quite a name for himself over the years with exceptional musical output. Looking to take things up several notches, he recruits fellow lyricist King Draino along with veteran emcee Mystikal for his latest track titled “Whatchu Want.” Produced by The Great Wizard, the thumping track finds all three men flexing their lyrical muscle. Jonesboro and New Orleans connection definitely shines here.  

Check in below and/or on your DSP of choice. 

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@knerolapae Tags @Raekwon for New Video “Wolf Land”

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Seen in public at many backstage events, studio sessions, even wine tasting for more than 3yrs now his mentor – the West African, Brooklyn raised wordsmith kNERO LAPAÉ has finally musically teamed up the Legendary Raekwon the chef for his new single “Wolf Land,” produced and arranged by himself. Set to release his official LP sometime in Spring of 2021 with another feature with Raekwon and many more features.

Check out the awesome visual with featuring the legend today!

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Jay Moon’s “Who Do You Call” Is An Essay On Loneliness

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Lynn, Mass. collective, KMF (Keep Moving Forward) debuts another of their flagship artists today in the form of Jay Moon’s kickoff visual, “Who Do You Call” to coincide with the launch of their new website.

You could almost describe this song as pandemic music, speaking as it does to the burden of loneliness. Recorded at Quad NYC, where the guys practically reside, the track is carried by an infectious guitar line, punctuated with commanding 808s. Vibe check – reflective. Ride to it solo, or with a friend. Head nodding guaranteed.

Check out the visual below.

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