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Three Takeaways From Kanye West and Lil Pump’s Video for “I Love It”

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Kanye debuted an interesting new video at the PornHub Awards while he served as the show’s creative director. In true Kanye fashion, it’s a fucking spectacle. There’s so much going on in it for it to only run a little over two minutes that we had to do a quick breakdown. Not only for our readers, but ourselves as well. Here are a few takeaways that we got from it.

Kanye’s fucking lost his mind

Imagine taking the lego head off a figure, stuffing a middle-aged celebrity in there, and then telling him to go ape shit. That’s the general gist of what the song’s video gives the listener. It’s not that it’s uncreative, it’s just that it feels lazy. There’s no obvious purpose behind it and it just seems to have been slapped together at the last minute.

Lil Pump, when used correctly, is a star

On the track, Pump is delegated to hook duties. It works out too thanks to Pump’s ability to find harmonies in plain sight. He’s easily the highlight of the song, but with Kanye’s verse mostly comprised of talking, that may not be saying much.

Kanye’s artistic direction has taken a hit with age

We saw that ye was a creative fail. Now, “I Love It” seems to show that his artistry is beginning to stink with age. Maybe it’s reversible, or maybe it’s permanent. One thing’s for certain. If this Kanye is what we’ll continue to get, he can keep it.

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Fly Boi Rich’s new tune “New Jack City” is immensely powerful

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Fly Boi Rich is one of Detroit’s hidden gems. This rapping mafioso’s punchlines hit hard, his beats even harder. His latest release is “New Jack City,” a tough, street anthem that will make even the most weary become fans. Check it out below.

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.@drewisfamous and @playknows hit the school track in “Look At That!”

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Drew Famous dropped the aesthetically bizarre 800DASH last year, and now he’s releasing the video for “Look At That!,” a crisply shot trip heavy on the nostalgia. It’s almost like one of those weird training videos from the 1990s that makes brilliant use of washed out color palettes and cool camera angles. It features PLAY of Virginia group Breezepark who brings tenacious energy to the chill tune.

Check out the visual below.

 

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@RealRobotJones and @LadiEarth have the time of their lives in “Big Ol Booty”

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Robot’s tenacious new track “Big Ol Booty” will undoubtedly be the soundtrack to a lively time once the weather warms up. The Texas-based rapper knows how to have a good time, judging by past hits like “Camera” and “Sleigh,” and brings that same approach to this tune, reveling in his unique energy to breathe fresh air into the instrumental. Ladi Earth, whose music has just been featured on Netflix’s Russian Doll (her song “Water“), appears her and brings some sex appeal to the proceedings.

Check out the video below.

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