Connect with us

Features

Three Reasons Why @zaaymusic_ ‘s ‘BLNCE Is The Album You Need To Hear

Published

on

Zaay is one of our new favorite rappers. His new project BLNCE is, upon first listen, one of our favorite albums of the year. There’s so much to love about it – from the production to the lyrics, it’s got the full package. Here’s three reasons why it’s something for you to check out:

The Production Is Out Of This World

Many producers go for a trap sound that is in line with what’s popular right now. It often works, spawning a temporary  fixation on the artist’s work, but it’s usually evaporates within a week. BLNCE is made up of soulful sounds that aren’t unlike anything you’ll hear right now. The closest that I could accurately compare it to would be Friday Night Lights-era J. Cole because of just how smooth it is. From beginning to end, thirteen tracks exactly, it consists of a certain kind of vibrant brilliance that stays with you long after the album ends.

Lyricism Is The Main Focus

Zaay takes his time here to establish his powerful lyrical talents. He switches flows here like he switches flows, rapping circles around much of his competition, in the industry and outside of it. My personal favorite is the tantalizing “L.I.D.” that features a powerhouse performance by him that really brings you into his world of psychologically vivid rhymes. Each of the features here is held to the same lyrical standard. Drew Famous’ contribution is perhaps the best thanks to his own idiosyncratic delivery.

It Challenges You To Look Beneath The Surface

If you take the time to peruse SoundCloud projects from rising artists, you’ll find that most of them lack having a overarching theme. The artists are trying to get on, so they create projects with a slew of what they hope to be hits with the ideal scenario being that one of them gets them signed. Zaay’s project is created with the sole idea revolving around the types of balance that exist in one’s life. This lets the project warp its creative energy around a central focus, making it ten times better than much of what you’ll find online.

Stream Zaay’s BLNCE below.

 

Continue Reading
Click to comment

Features

This Week in 4ShoMag Music Videos

Published

on

Have you been paying attention to the videos released this week through our official YouTube channel? There’s been a plethora of powerful hits from some of the city’s finest rappers, from AllStar JR to Saucy E. Check out what’s come to the channel this week as well as our pick for the favorite video of the week, below.

Our favorite video this week is:

Prince EB’s “Too Litty” takes an energetic performance and finds away to magnify the hype within. EB is already a charismatic rapper that exudes effort. The video manages to channel that same energy in a way that makes it fiercely magnetic.

Continue Reading

Features

A Look At T-Pain’s Genius Marketing Prowess

Published

on

T-Pain may have came into the R & B game as a straightforward singer (with a dash of autotune peppered in, of course), but he’s rapidly involved into one of the most interesting musicians in the game – even if he seldom puts out new music. He just released his new project Everything Must Go (Vol. 1)  with some clever marketing that makes his commitment to being the most idiosyncratic individual in the room clear. He announced the surprise project with a hilarious new commercial filled with the type of cheesy, amateurish aesthetic that makes local car ads so good.

This is far from T-Pain’s first foray into commercial hilarity. Take a look at our five favorite T-Pain marketing gimmicks.

5. Ringleader

After T-Pain’s sophomore album Epiphany, the Tallahassee, FL-native reinvented himself as the leader of R & B and hip-hop’s circus. His third album Thr33 Ringz was dominated by this aesthetic; the road to its release consisted of the concept blasted to the public through singles “Can’t Believe It” and “Chopped And Screwed” in the form of outlandish circus-themed music videos. He’s still continuing with this aesthetic today.

4. Wiscansin University

“I can put you in a log cabin, somewhere out in Wiscansin” were the famous words that transcended T-Pain’s “Can’t Believe It” in 2008. A decade later, the fictional locale has received new life through the singer launching a new website for Wiscansin University to celebrate the arrival of new merch.

3. Navigational Voice Option On Waze

T-Pain doesn’t even have to be promoting anything to be a marketing genius. Sometimes he just helps other people and companies with their products. In 2016, T-Pain was an optional navigational voice for the Waze driving app. Why anyone would actually want to listen to him while driving is beyond me.

2. Rapping wrapping paper (Say that three times fast)

Even during the holidays, you can always count on T-Pain to deliver some heat. Last Christmas, Pain teamed up with Atlanta-based ad agency, Moxie, to create new wrapping paper that utilizes augmented reality. The extended explanation for it can be found here.

  1.  Revealing correct lyrics

https://twitter.com/TPAIN/status/935932415616405504

It’s probably the autotune that has made T-Pain’s lyrics, throughout his career, a little more digestible to swallow on occasions. Two songs that really irked the world’s nerves were “Buy You A Drank” and “All I Do Is Win,” featuring widely debated lyrics for years. T-Pain cleared up the air and explained what was right and was wrong on Twitter last November.

 

 

Continue Reading

Features

Five Of The Best Bay Area Music Videos Of The Week

Published

on

Get ready for warm weather and exposed skin. The Bay Area music video scene is unlike no other; you’ll be exposed to sun-drenched locales on much more occasion than regular. We’ve found our five favorite music videos of the week that’ll offer up some distinct Bay flavor to the larger world. Check them out below:

 

Continue Reading

Trending This Week

Copyright © 2018 4sho Magazine LLC.