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Spotlight: Young Roc’s “Upp” is a refreshing, contemporary jam

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Much has been said about the diverse array of talent that comprises the Detroit rap scene. There’s an abundance of flows that make finding similar artists very hard to do. One thing that does bring the city together is the overall dedication to providing quality bars that don’t really adventure outside of a traditional type of delivery. Young Roc, a Detroit native who focuses as much on mystique as he does on crafting an original project, is the antithesis to this; he combines rap with R & B in a way that feels culturally relevant in 2017. His last release “Gone Till November” was featured on our site because we loved the refined approach he took to a popular sound. Now he’s back, making older styles fresh with a new type of delivery with his single “Upp.”

“Upp” is a lot of things; atmospheric, silky smooth, and sensual. What it isn’t is a traditional rap song, so if sing-rap deters you than you may want to steer clear. But if you do, you’re missing out on a hell of a record. It’s been on repeat for the last hour because of how smooth it goes down, like ice cream on a summer day.

Check out “Upp” below:

 

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This Year In Diss Tracks – Ranked

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In 2018, there’ve a number of beefs but only two have spawned diss tracks: Pusha T versus Drake and Machine Gun Kelly versus Eminem. The four tracks that have come have been brutal attacks on character of varying levels of severity. It’s time to rank them from worst to best to figure out who had the best assault on character.

4. “Killshot” by Eminem

Eminem’s diss to MGK shows that you can be the better rapper, but you can still drop an abysmal record. Em’s raps were fast and tight, and, admittedly, rhyming “damn gun” with “man bun” is as hilarious as you would think. But it ultimately lacked the heft of the classic disses in history and showed that, when left to his own devices, Eminem just can’t keep up with the new guys.

3. “Duppy Freestyle” by Drake

Drizzy’s diss towards Pusha T came from a stray lyric or two from the latter’s Daytona which he perceived to be directed towards him. In true Drake fashion, he trolls Pusha T for the course of three minutes in a fast, breathless flow that even mentions Pusha T’s wife, Virginia Williams. But Drake would soon find out that he had pressed the wrong one…

2. “Rap Devil” by MGK

No one in history would have believed that Machine Gun Kelly would best Eminem in a battle of diss songs. But he did with “Rap Devil,” a play on Em’s self-proclaimed title, that shared just how far Em has fallen from rap’s grace. Kelly’s allegations rang with a curious sense of disappointment and an overwhelming sense of bravado that made many feel that he won their brief battle.

1. “Story of Adidon” by Pusha T

Pusha T’s response to Drake’s “Duppy Freestyle” was magical. A moment in time created to the backdrop of ” Story of OJ” by JAY-Z that turned Drake’s world upside down. The revelation of the Canadian crooner hiding a child shook him to his foundation and showed that he wasn’t impenetrable as many believed.

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A Year Ago Today, G Herbo Released ‘Humble Beast’

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Now, when we hear G Herbo’s music, we think of the careless Swervo. The rapper who could say so much more, but chooses not to to break into new territory due to his fans wishes. But prior to that he was Herbo, the Humble Beast. Understanding who that is and what he represents comes with listening to Humble Beast, Herbo’s debut studio album that released on September 18, 2017.

Herbo’s debut came after  years of grinding in the underground circuit. He outlasted the drill era of Chicago and worked to establish himself for years. When he finally came into his own in 2017, he was fully formed, polished, and ready to go. Humble Beast showcases that confidence and declares Herbo as one of the best rappers in the game, period. The ways that he brings classic street rap to the forefront with a collection of dark, foreboding beats invites that feeling of nostalgia that arises when listening to old Dipset.

While many debuts often try to tick every box to create a comprehensive project that showcases the breadth of their abilities, Herbo creates what he wants to create. There’s no faux push for meeting pre-established metrics, just hard-hitting lifestyle rap that covers the breadth of his experiences. Humble Beast’s authenticity is unlike any sub-21 rapper’s catalogs in nearly two decades. It proved that Herb has a story to tell unlike anything we’ve ever heard before.

 

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Five Gems That You May Have Missed This Week

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We’re back with another installment of fiery jams straight from the cloud that you may have missed this week. Check them out below:

LouGotCash has a smooth jam on his hands with “Too Turnt.” With a simple, earworm repeating refrain, Lou’s ability to transfix the audience is immediately apparent. New age rap’s hottest rapper Trippie Redd also joins in for an energetic chorus that showcases just why he’s in such high demand.

BigBabyGucci is fast coming up as one of rap’s hottest artists. His new single “Number 1 and Number 2” allows him to reveal why he’s so highly sought after with smooth melodies and earnest flows.

BOOFBOIICY has been up for a very long time. His spacey new jam “Same Shit” is the kind of off-kilter hit that’ll go far in transforming his brand into something legendary. We heard it once and we’re already hooked.

Goon Des Garcones is a new name to the 4ShoMag staff. His new track “New Stimulations” is sonically arresting, brash, and irate. We love it for what it is though – angry entertainment.

This may not sound like something we’d normally cover, but Mike Floss puts his foot into this one. His melodies are bold and fit the production like a snug glove. It’s definitely one of our favorite tracks of 2018.

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