If you’re versed in the ways of Philthy Rich, you know two things: he’s one of the hardest working rappers in the game with almost a decade of work under his belt, and that he’s multi-talented, always switching up his sound and flows. These two aspects of his character go into what you’ll get when you turn on a Philthy Rich song – you may not know what you’ll receive. Turns out, that’s fine. The years have made him more duplicitous, craftier if you will. He’s also creative enough to keep pushing the envelope.
Enter “Eastside,” one of Rich’s latest drops to the world. It’s sinister, foreboding, and dark enough to drive through with your fog lights on. The piano in the background really sets the mood, with the drum pattern evoking the classic Bay Area sound that America knows and loves. On the track, Rich brings his lyrical capabilities to the forefront with GT, Icewear Vezzo and Team Eastside Peezy. Each person brings a verse tailor-made for the turn-up meaning that this song will definitely get the spins at the parties. While it isn’t the most lyrical showcasing ever made, it’s perfect for what the song was created to be.
For Rich to be as translucent as he is in navigating rap’s waters, the track stands out as a testament to his ability to continuously evolve with the game. Many artists often find a sound and stick with it, and in the process get left behind by the currents of time. Stagnation becomes the norm, with other artists also following suit and in the process eliminating themselves from winning contention. Other times, artists try to adapt to new sounds and lose themselves in the process, coming off as inauthentic and losing their fanbase. Rich has avoided all of these problems and sounds as authentic as someone just coming out. It’s no easy feat, so props to Rich for being able to consistently kill it as he does.
If “Eastside” is any indicator of the quality of music on Rich’s upcoming album “Sem God” that comes out on Nov. 17, we’re excited to check it out.
Listen to “Eastside” below.
Here’s The Verdict on Joey Purp’s ‘QUARTERTHING”
Joey Purp’s a member of the SaveMoney crew – a Chicago based collective featuring the likes of Chance The Rapper and Vic Mensa amongst other eclectic musicians – and brings a striking new element to Chicago’s music scene. When he released iiiDrops in 2016, although his sophomore project, the world was given a proper introduction into his world of street adjacent raps. He showed his ability to be introspective over a wide selection and variety of ethereal beats. His new project QUARTERTHING continues this creative selectiveness with a newfound commitment to innovation.
Over the course of its runtime, the unique cadence and flow he utilizes to channel excitement constantly grows and evolves. On tracks like “Elastic” and “Godbody Pt. 2,” Purp’s tenacity shines through the refracted lens of eclectic beat selection. Confidence is the main currency being traded on QUARTERTHING. “2012,” the album’s most nostalgic cut, even retains some of this aesthetic that helps to build immersion.
Although much of it the project is powerful, there’s a glaring misstep. “Bag Talk” has a yelling problem; one that the album tries its best to mask throughout with loud beats. But “Bag Talk” peels the veil back to showcase just how empty it sounds without the extra bells and whistles.
Nevertheless, QUARTERTHING is a powerful project that continues to showcase some serious growth for Purp. He’s proving himself to not only be one of SaveMoney’s best, but Chicago’s as well.
Review: Kash Doll’s “Ice Me Out”
Kash Doll’s latest release “Ice Me Out” is the signal of a new age for the Detroit paragon. Her raps have been traditionally delivered in luxe instrumentals, with powerful punchlines being delivered in louder tones. She’s like a female Meek Mill, only more cunning and intimate while keeping the garish tone. “Ice Me Out” changes the perception surrounding her rhymes tremendously. It’s a bold change that works out in the long run.
When Kash Doll steps into the booth, you know you’re going to get something fiery. Just listen to “Check,” one of her previous releases from a few months ago, and you’ll find the energy that she raps with to be mesmerizing. But “Ice Me Out” travels in the opposite direction from the sentiment made evident in the first release. Here, Kash Doll is much quieter, more intimate than ever before. Also, the instrumental she chooses is barebones, enabling her tantalizing lyricism to stand out in bold, exciting ways.
If you’re open to change, than “Ice Me Out” is the Kash Doll track for you. It’s much different than her past releases and gives her a platform to build her aesthetic from. It’ll be interesting to see how it grows from here.
Listen to “Ice Me Out” below.
Bandgang’s ‘In Too Deep’ is a hard-hitting opus
Bandgang’s latest project In Too Deep is the kind of hard hitting street record that everyone needs to hear. Street albums often rotate in and out of importance when the next one comes. Think about any Gucci Mane project ever. Once the next one comes, they’re often left to reside in nothingness until they become unpopular again. But not this time – In Too Deep is hard, brutal, and sits with you long after it goes off. It’s the kind of record that’ll keep you up at night when thinking about its dark intricacies. I can’t say too many other albums have had me in a similar manner.
In Too Deep is a long collection of street raps – nothing more, nothing less. These bangers come in three shapes – fast, Detroit-level knockers, slower, more thought-out hits, and plodding, introspective tunes. All three hit equally as hard. “Come From That” moves at a frighteningly fast pace with bombastic production that makes it a treat to get through. “At My Door” is a little bit slower, but equally as hard. The magnetic nature of the songwriting make each cut a treat to get through.
As far as weak spots, there aren’t any. The project’s power comes in its consistency, so, while no two songs sound the same, they carry a similar energy that makes them equally listenable. This is some of Bandgang’s finest work and you can hear the time that they spent perfecting each rime from the outside. Since it sticks with you when you turn it off, you’ll be more than excited to queue it up again. It’s the gift that keeps on giving. In Too Deep is exactly what you need to survive in these streets.