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Philthy Rich and YID’s new project is coming sooner than you think

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Philthy Rich may have just released the phenomenal Sem God a few short weeks ago, but he’s shown that he won’t be slowing down anytime soon. He and West Oakland rapper YID have announced a Jan. 26 release date for their upcoming EP SEM CITY KANE CITY, much to the delight of hungry fans dying of anticipation. Along with the release date that’s around the corner, the artists revealed the tracklist so fans can prepare themselves. It’s slated to feature appearances from Detroit’s Team Eastside Peezy – known for his plethora of heavy-handed street rhymes – and Yhung T.O., an artist featured on “Around,” one of Sem God‘s best tracks. The additions of Lil Pete, Lingo, J. Stalin, and Shady Nate add up to a short, yet brilliant listen. We haven’t heard it yet, but we’re willing to bet that it’s going to slap. Hard.

Check out the front and back cover of the upcoming tape below.

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This Week in 4ShoMag Music Videos

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Have you been paying attention to the videos released this week through our official YouTube channel? There’s been a plethora of powerful hits from some of the city’s finest rappers, from AllStar JR to Saucy E. Check out what’s come to the channel this week as well as our pick for the favorite video of the week, below.

Our favorite video this week is:

Prince EB’s “Too Litty” takes an energetic performance and finds away to magnify the hype within. EB is already a charismatic rapper that exudes effort. The video manages to channel that same energy in a way that makes it fiercely magnetic.

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A Look At T-Pain’s Genius Marketing Prowess

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T-Pain may have came into the R & B game as a straightforward singer (with a dash of autotune peppered in, of course), but he’s rapidly involved into one of the most interesting musicians in the game – even if he seldom puts out new music. He just released his new project Everything Must Go (Vol. 1)  with some clever marketing that makes his commitment to being the most idiosyncratic individual in the room clear. He announced the surprise project with a hilarious new commercial filled with the type of cheesy, amateurish aesthetic that makes local car ads so good.

This is far from T-Pain’s first foray into commercial hilarity. Take a look at our five favorite T-Pain marketing gimmicks.

5. Ringleader

After T-Pain’s sophomore album Epiphany, the Tallahassee, FL-native reinvented himself as the leader of R & B and hip-hop’s circus. His third album Thr33 Ringz was dominated by this aesthetic; the road to its release consisted of the concept blasted to the public through singles “Can’t Believe It” and “Chopped And Screwed” in the form of outlandish circus-themed music videos. He’s still continuing with this aesthetic today.

4. Wiscansin University

“I can put you in a log cabin, somewhere out in Wiscansin” were the famous words that transcended T-Pain’s “Can’t Believe It” in 2008. A decade later, the fictional locale has received new life through the singer launching a new website for Wiscansin University to celebrate the arrival of new merch.

3. Navigational Voice Option On Waze

T-Pain doesn’t even have to be promoting anything to be a marketing genius. Sometimes he just helps other people and companies with their products. In 2016, T-Pain was an optional navigational voice for the Waze driving app. Why anyone would actually want to listen to him while driving is beyond me.

2. Rapping wrapping paper (Say that three times fast)

Even during the holidays, you can always count on T-Pain to deliver some heat. Last Christmas, Pain teamed up with Atlanta-based ad agency, Moxie, to create new wrapping paper that utilizes augmented reality. The extended explanation for it can be found here.

  1.  Revealing correct lyrics

https://twitter.com/TPAIN/status/935932415616405504

It’s probably the autotune that has made T-Pain’s lyrics, throughout his career, a little more digestible to swallow on occasions. Two songs that really irked the world’s nerves were “Buy You A Drank” and “All I Do Is Win,” featuring widely debated lyrics for years. T-Pain cleared up the air and explained what was right and was wrong on Twitter last November.

 

 

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Five Of The Best Bay Area Music Videos Of The Week

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Get ready for warm weather and exposed skin. The Bay Area music video scene is unlike no other; you’ll be exposed to sun-drenched locales on much more occasion than regular. We’ve found our five favorite music videos of the week that’ll offer up some distinct Bay flavor to the larger world. Check them out below:

 

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