Editorials
Getting Into New Age Rap: A Primer
The barrier to rap fandom is open to all. The constantly changing genre continues to open up new avenues, today’s most prominent being what we call new age rap – a blanket term covering “mumble” and “melodic” rap that is seemingly becoming the genre’s most important, and marketable, subtype. Juice WRLD signed a $3 million deal with Interscope off of the strength of his melodies. Playboi Carti is also a stalwart in the next generation and listeners can barely understand what he’s saying. It’s a different rap world than what existed in the 90s. The key to staying on top of the changing game is to be able to understand it and be open to anything.
We’ve created a quick primer with three main ways to get into rap’s new age. Whether you’re an artist or fan of trap looking to understand today’s game, we’ve got you covered.
Understand that rap isn’t all about bars anymore
Remember the 1990s where everyone was in constant competition with each other to out rap the next emcee? That day has long gone – now rappers skate on tracks and look to showcase their talents through other sonic avenues. Rap now is about moods, not lyricism. That’s why rappers like J. Cole and Kendrick Lamar are rare – nearly no one is checking for substance (their album sales say otherwise). Artists now utilize ad libs and other creative sonic choices to build their music.
Listen to the Top 50 on SoundCloud
The Top 50 on SoundCloud’s chart is comprised of new age rap’s best. You’ll find XXXTentacion’s early hits, some of Trippie Redd’s new project, and a ton of other types of rap that paint a different picture than what you’ve probably heard before. It’ll be jarring, but you’ll grow to understand the subgenre and figure out exactly what you like within it.
Understand what makes Playboi Carti so popular
I always hear that Playboi Carti is what’s wrong with hip-hop. People over 25 often think he’s not talented while people under 25 (rough age estimate) think that he’s a true ray of light in the dark. They often refuse to listen to him because he epitomizes the mumble rapper that many despise. But listening to him with an open ear with change the perception; he creates brilliant music that relies on atmosphere instead of lyricism. If you can understand that, you’ll have a chance at getting into the new age rap.
TMG is a Rising Artist From Paterson New Jersey. He found his talent for making music on accident and went with it ever since. His sound is a mixture of Hip Hop, R&B, and pop music. The people who influenced him the most in music are Tupac, LL Cool J, Notorious B.I.G, Drake just to name a few.
“I started on this journey in 2017 just having fun with it. But I remembered my little brother who passed away telling me that he always wanted to be famous. So I do it for him and hopefully one day everyone will know both our stories. The journey that I’m on now is the next stage of my artistry, and that’s to climb to the top of the charts.” – TMG.
With a nice catalog and new music set to drop soon keep TMG on your radar.
Louisiana native and rising rapper Luckwayy is making traction with one of his latest single “Monyunn.” Fans of more energetic and melodic booming sounds such be at home with the uptempo track curated by this southern emcee.
The visual is also super creative and paints the young artist in a cool, hip light where he blends the blissful energy of the south trap drums along that blends perfectly with his voice that gives off a tremendous surge of adrenaline with every watch. It’s definitely a must add to your daily mix.
Stemming from his recently revealed project ‘Clover,’ Luckwayy is in his bag and continues to blossom into a full fledged star. Watch the video below and listen to the LP here.
Editorials
Rap Artist EBK Jaaybo Launched Highly-Anticipated Collaboration with Leading LA Streetwear Brand Assali
EBK Jaaybo, the dynamic rapper from Stockton, CA known for his unique sound and urban influence, launches a groundbreaking collaboration with Assali. This unique collaboration bridges the realms of music and fashion, as EBK Jaaybo teams up with Assali, known for its cutting-edge streetwear designs, to introduce a collection that epitomizes urban culture and fashion-forward creativity. “Partnering with Assali has been a dope journey,” says EBK Jaaybo. “This collaboration signifies more than just fashion; it’s about self-expression and culture. Together, we’re crafting something exceptional that speaks to the streets.”
Assali, led by visionary founder Nephew Milo, brings its signature aesthetic, blending
urban streetwear influences with modern sophistication, to this collaborative venture.
“We’re thrilled to collaborate with EBK Jaaybo, a true trendsetter in both the music and
fashion worlds,” states Nephew Milo of Assali. “Our joint collection embodies the energy
and spirit of LA street culture, merging Bravothebagchaser’s artistic vision with Assali’s
contemporary designs.”
The collaboration between EBK Jaaybo and Assali is poised to redefine streetwear,
offering a limited-edition collection that reflects the fusion of music, fashion, and urban
lifestyle. The collection is available for purchase on shopassali.com.
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