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Get Hip To Coach Joey, Detroit’s Hidden Gem

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Coach Joey

Joseph McFashion does more than produce projects and run 4Sho Magazine, he also can step behind the microphone and rap with some of Detroit’s best. It’s a welcome change from producers who leave the work to the artists; he is also one, showing his ability to understand and identify with their plight. Perhaps that’s why he’s one of the most respected producers in Detroit. Now that he’s conqurered that realm, rapping is his next conquest.

What seperates Coach Joey from his peers is his ability to truly ride the beat in ways that many lack. He also uses more mellow production that translates a classic aesthetic to listeners, one which he reinforces with nostalgic touches in his music videos. He lives lavish and portrays this in visuals that bring a certain artistic style to his celebrity. He knows what he’s doing, and he does it well. He’s an artist to watch for 2018 as he continues to grow at a rapid pace.

Check out some of Coach Joey’s recent hits.

 

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A Look At T-Pain’s Genius Marketing Prowess

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T-Pain may have came into the R & B game as a straightforward singer (with a dash of autotune peppered in, of course), but he’s rapidly involved into one of the most interesting musicians in the game – even if he seldom puts out new music. He just released his new project Everything Must Go (Vol. 1)  with some clever marketing that makes his commitment to being the most idiosyncratic individual in the room clear. He announced the surprise project with a hilarious new commercial filled with the type of cheesy, amateurish aesthetic that makes local car ads so good.

This is far from T-Pain’s first foray into commercial hilarity. Take a look at our five favorite T-Pain marketing gimmicks.

5. Ringleader

After T-Pain’s sophomore album Epiphany, the Tallahassee, FL-native reinvented himself as the leader of R & B and hip-hop’s circus. His third album Thr33 Ringz was dominated by this aesthetic; the road to its release consisted of the concept blasted to the public through singles “Can’t Believe It” and “Chopped And Screwed” in the form of outlandish circus-themed music videos. He’s still continuing with this aesthetic today.

4. Wiscansin University

“I can put you in a log cabin, somewhere out in Wiscansin” were the famous words that transcended T-Pain’s “Can’t Believe It” in 2008. A decade later, the fictional locale has received new life through the singer launching a new website for Wiscansin University to celebrate the arrival of new merch.

3. Navigational Voice Option On Waze

T-Pain doesn’t even have to be promoting anything to be a marketing genius. Sometimes he just helps other people and companies with their products. In 2016, T-Pain was an optional navigational voice for the Waze driving app. Why anyone would actually want to listen to him while driving is beyond me.

2. Rapping wrapping paper (Say that three times fast)

Even during the holidays, you can always count on T-Pain to deliver some heat. Last Christmas, Pain teamed up with Atlanta-based ad agency, Moxie, to create new wrapping paper that utilizes augmented reality. The extended explanation for it can be found here.

  1.  Revealing correct lyrics

It’s probably the autotune that has made T-Pain’s lyrics, throughout his career, a little more digestible to swallow on occasions. Two songs that really irked the world’s nerves were “Buy You A Drank” and “All I Do Is Win,” featuring widely debated lyrics for years. T-Pain cleared up the air and explained what was right and was wrong on Twitter last November.

 

 

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Five Of The Best Bay Area Music Videos Of The Week

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Get ready for warm weather and exposed skin. The Bay Area music video scene is unlike no other; you’ll be exposed to sun-drenched locales on much more occasion than regular. We’ve found our five favorite music videos of the week that’ll offer up some distinct Bay flavor to the larger world. Check them out below:

 

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Enjoy Hip Hop’s Birthday With These Classics

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Today in August of 1973, a Back To School Jam was thrown by teenager Cindy Campbell with the goal of getting enough money to get some clothes for school. To help with this goal, she enlisted the help of her brother Clive Campbell and his DJing skills to handle the party. The sounds created in that room would go on to become the first rumblings of the genre that we now know today as hip-hop, the number one most consumed genre in the world.

In celebration of the most important day in the culture that we inhibit, here are some jams to commemorate this legendary day.

 

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