An aesthetic is the most important thing you can have in rap music besides skill. Let’s be honest, in some cases, aesthetic is all that matters. Being a creative that can attract the minds of the masses by being mysterious always trumps someone who raps as good as the genre’s legends, but has no style whatsoever to pique listeners’ interests. Finding a delicate balance is important when considering a career as an entertainer, period.
Bali Baby straddles this line near perfectly. It’s hard actually to describe her style; she’s the villain under the monster’s mask in Scooby Doo. Her music takes advantage of her ethereal style and comes across as an organic extension of her as an artist, so it often works. Her latest collaboration with Elle Teresa called “ZOMBITCH” takes her aesthetic and turns it up by 100.
The song is just damn creepy, in all honesty. Perhaps the accompanying visual, with its bright colors, carnivalesque aesthetic, and airy vocals, makes it scarier than any of the Paranormal Activity films. Both Teresa and Bali do their thing, and it makes for an interesting listen. The video showcases the proper way to utilize aesthetic as well.
Check out “ZOMBITCH” below.
@AkhilSesh’s visual for “Lil Thouwow” will throw you for a loop
Akhil Sesh’s latest visual is “Lil Thouwow” and if there’s one word to describe it, it’s definitely “wow.” That’s a good one by the way, often because the word gets misconstrued in this context. In the visual for the song smoother than usual song, Akhil Sesh loads on copious amounts of special effects that showcase a drive to be eclectic. It works, too.
Watch the video for “Lil Thouwow” below.
@theofficialyed goes crazy in “Like I Never Left”
Y.E.D. hails from Atlanta and is more grassroots than anyone coming out of the city. His raw, visceral style of music relies on its spontaneity for thrills. “Like I Never Left” captures lightning in a bottle for a captivating sound and style that place you right in the action. The video will give you vertigo, but it’s mesmerizing in a way that Harmony Korine’s K.I.D.S is.
Watch the video for “Like I Never Left” below.
@Coringmusic shows Brooklyn’s beauty in “Brooklyn”
Watch Corin Gabriella’s exciting new video for “Brooklyn.” It has a very grassroots feel to the way that it’s shot and the frantic, energetic viewpoints that it uses to portray the city’s angst. Corin is a rising R & B stalwart out of the city with a soulful sound that cuts through much of the more atmospheric muddling that exists in contemporary soul culture. With a fresh, funky twist, her latest will give you something to remember.
Watch the video for “Brooklyn” below.