An aesthetic is the most important thing you can have in rap music besides skill. Let’s be honest, in some cases, aesthetic is all that matters. Being a creative that can attract the minds of the masses by being mysterious always trumps someone who raps as good as the genre’s legends, but has no style whatsoever to pique listeners’ interests. Finding a delicate balance is important when considering a career as an entertainer, period.
Bali Baby straddles this line near perfectly. It’s hard actually to describe her style; she’s the villain under the monster’s mask in Scooby Doo. Her music takes advantage of her ethereal style and comes across as an organic extension of her as an artist, so it often works. Her latest collaboration with Elle Teresa called “ZOMBITCH” takes her aesthetic and turns it up by 100.
The song is just damn creepy, in all honesty. Perhaps the accompanying visual, with its bright colors, carnivalesque aesthetic, and airy vocals, makes it scarier than any of the Paranormal Activity films. Both Teresa and Bali do their thing, and it makes for an interesting listen. The video showcases the proper way to utilize aesthetic as well.
Check out “ZOMBITCH” below.
Fly Boi Rich’s new tune “New Jack City” is immensely powerful
Fly Boi Rich is one of Detroit’s hidden gems. This rapping mafioso’s punchlines hit hard, his beats even harder. His latest release is “New Jack City,” a tough, street anthem that will make even the most weary become fans. Check it out below.
.@drewisfamous and @playknows hit the school track in “Look At That!”
Drew Famous dropped the aesthetically bizarre 800DASH last year, and now he’s releasing the video for “Look At That!,” a crisply shot trip heavy on the nostalgia. It’s almost like one of those weird training videos from the 1990s that makes brilliant use of washed out color palettes and cool camera angles. It features PLAY of Virginia group Breezepark who brings tenacious energy to the chill tune.
Check out the visual below.
@RealRobotJones and @LadiEarth have the time of their lives in “Big Ol Booty”
Robot’s tenacious new track “Big Ol Booty” will undoubtedly be the soundtrack to a lively time once the weather warms up. The Texas-based rapper knows how to have a good time, judging by past hits like “Camera” and “Sleigh,” and brings that same approach to this tune, reveling in his unique energy to breathe fresh air into the instrumental. Ladi Earth, whose music has just been featured on Netflix’s Russian Doll (her song “Water“), appears her and brings some sex appeal to the proceedings.
Check out the video below.