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ATL Rapper Emoni Drops “Talk It”

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Atlanta rapper Emoni released his new single, “Talk It.” After years of being behind the scenes and frequenting some of the most talked about circles in ATL, Emoni has emerged as the next big artist primed to expand his brand to stardom in 2021. 

Talk It is one of the first songs I ever did that I felt comfortable pushing musically. I’ve been making music for a long time but I never put anything out,” Emoni explained. “Talk It is one of the first songs where I really liked the vibe and it’s a real Atlanta song. It’s the type of stuff that goes on where I’m from and it’s a song where no matter what anyone else thinks I really like the song.”

Playing his role behind the scenes Emoni began putting in the work as manager but transitioned to an artist after his friend and client PNF Rocky was killed.

“I wasn’t always an artist, I started off behind the scenes and everywhere I went people would always say I look like an artist. Paid In Full Rocky is dead now but that was one of my homies that I would always do music with, and I was more on the management side of things working with him.” Emoni explained. “Then I started recording the music but I wasn’t putting it out and I was just working at it for the last year and a half and I just been pushing the HighEnd brand.”

Idolizing Jay Z with aspirations to become a CEO, and respecting Nipsey Hussle with hopes to have an impact on his community, Emoni has always focused on putting in the work to be great. 

“My goal was to always be a CEO, I used to hear the music and I idolized people like Jay Z and now the new people like Nipsey Hussle, but I never really cared about rap.” Emoni said.  “I was going to let other people do it because I was camera shy, but when I saw they weren’t really working as seriously as I was, I figured I would invest in myself. If I don’t go anywhere in music it’s because I didn’t put in the work.”

Speaking about his emergence on the Atlanta rap scene, Emoni says that it’s time for a new face in Atlanta after several years with the same artists being recognized.

“Yea I just feel like it’s time for this and it’s time for a new wave and a new face. It’s my time and that’s why I’m dropping. I never talked about nobody, I never hated on nobody and I feel like I waited for my time. That’s why I’m dropping now.”

Affiliated with Scooter and having went to the same school as Gunna in high school, Emoni knows a host of rappers through acquaintances and through doing business. 

“I’ve been around Scooter, I went to school Gunna and them, I know Baby from the streets, I know everybody from Atlanta. I’m a new artist and I never did music with anyone because I just didn’t put it out. People don’t think I take music seriously and I haven’t had a chance to do a feature because I never even tried. Once I start dropping it’s going to be a lot of people that want to work. They see and know the work that I put in behind the music and I put in a lot of hours.” 

– Emoni

Peep the single below!

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MUMU FRESH Releases “MY WHY”

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Grammy-nominated Washington, D.C.-based singer/songwriter/emcee Mumu Fresh presents her new single “My Why”. Produced by Carvin Haggins and Johhny Smith, “My Why” will appear on The Healing, Mumu’s forthcoming album which will also feature contributions from DJ Jazzy Jeff, Nile Hargrove, 14KT, Daniel Crawford, Vidal Davis, DJ Dummy and more. Mumu has collaborated with Lil Wayne & Tech N9ne (stream “Too Good”), Busta Rhymes, Salaam Remi & Black Thought of The Roots (watch the music video for “No Peace”) and Common (watch Mumu Fresh and Common perform “I Used To Love H.E.R.” live) and Tobi Nwigwe (watch the music video for “Tundah Fiyah”). Mumu has performed on two separate NPR Tiny Desk concerts (watch Mumu Fresh featuring Black Thought of The Roots & DJ Dummy on NPR’s Tiny Desk) and has performed worldwide at events like the Essence Music Festival, Montreux Switzerland’s Jazz Festival and Dubai’s Sole Fest DBX. “State of Emergency” marks another chapter in a career of self-described “art activism” for the Baltimore native who has performed and given lectures within the US prison system, The Congressional Black Caucus, I.M.A.N. Central in Chicago & Atlanta, The W. K. Kellogg Foundation, Ford Foundation and The Indigenous People’s Movement. Mumu is co-creator of the Recording Academy’s “Best Song For Social Change” trustee award which went live in 2023 at the 66th GRAMMY awards show and was presented by The First Lady, Jill Biden. The winner of Indigenous Music, Washington Area Music (WAMMIE) and Urban World Music Video awards, Mumu has served as Musical and Cultural Ambassador for the US State Department, Ambassador of The Black Music Collective and is a former elected governor of the DC chapter of The Recording Academy. Mumu describes “My Why” as “a tribute to that person(s), place, or thing in your life that is your “WHY”. Your reason not to give up. Your reason to keep trying and to push a little harder than you thought you could. You why reminds you of what you’re made of and brings out the best in you.” The Healing drops April 19.

Check it out below!

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JimEMacLive & Ralo the Pimp Release “Choose ℗”

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In the realm of Hip Hop music emerging stars we have JimEMacLive and Ralo tha Pimp. JimEMacLive links up with Ralo tha Pimp to release the smash single “Choose”. ℗Hip-hop has long been rooted in authenticity, and it’s hard to find someone who puts his sweat & tears into the genre like JimEMacLIVE. Growing up on the streets of Indianapolis, crime & violence were prevalent right outside his door, however, a younger version of himself found solace inside with his mother. Helping her clean the house to the sounds of Al Hudson, and discovering music from the likes of E40 & 2 Pac helped shape his musical taste from an early age. When he decided to start crafting his own sound during his teenage years, while the skillset was unpolished, his unwavering determination & versatility were as present as ever. When darkness surrounds his city, JimEMacLIVE wants to be that ray of light piercing through the veil. “This is my therapy. Love, gratitude, determination; you can overcome any & all obstacles that come before you as long as you believe.” Make sure you listen to JimEMacLive feat. Ralo tha Pimp “Choose” ℗ on all digital platforms.

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Goldenboy Countup Is Out For “That Chicken”

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Continuing his Love Golden 3 campaign, Florida’s Goldenboy Countup follows up promo visuals “For Life” and “In The Mix” featuring Laniyah Westt with the music video for “That Chicken.” The small screen interpretation for the fan-favorite standout finds the chicken man true to form rapping braggadocious bars into the camera while flexing iced-out jewelry and designer drip.

Goldenboy Countup hails from Deland, a small town between Sunshine State cities Daytona Beach and Orlando. He’s most known for his raspy whisper flow and unrivaled work ethic which has garnered attention from fellow Hip-Hop artists Rod Wave, Money Man, and No Cap. Throughout his nearly five-year-long music career, Countup has sold out venues in most of the Southeastern region including Georgia, The Carolinas, and Virginia.

Watch the DJ Swift-shot HD clip for “That Chicken” and stream Love Golden 3 as a whole on your DSP of choice below via Fly Chicken Family/ONErpm.

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