You have to give it to director 2M Digital for Allstar Lee’s “Shit Real.” What could have been a standard music video was elevated to something unique, retro, and extremely enjoyable. Through channeling old-school television conventions like over-the-top visual effects and blindingly bright colors, Allstar Lee’s “Shit Real” becomes even better when the video is involved.
“Shit Real” is a fast, frantic, and stressful track. We don’t mean that in a negative way; its power comes in how Lee manages to lasso the moving parts together and ride on top of the entire package. The visual is the 2 cents that elevates this from 98 pennies to a dollar. Its craziness fits the songs’ ludicrous nature, creating a full product that practically screams “viral.”
Watch the chatoic video for “Shit Real” below.
Fly Boi Rich’s new tune “New Jack City” is immensely powerful
Fly Boi Rich is one of Detroit’s hidden gems. This rapping mafioso’s punchlines hit hard, his beats even harder. His latest release is “New Jack City,” a tough, street anthem that will make even the most weary become fans. Check it out below.
.@drewisfamous and @playknows hit the school track in “Look At That!”
Drew Famous dropped the aesthetically bizarre 800DASH last year, and now he’s releasing the video for “Look At That!,” a crisply shot trip heavy on the nostalgia. It’s almost like one of those weird training videos from the 1990s that makes brilliant use of washed out color palettes and cool camera angles. It features PLAY of Virginia group Breezepark who brings tenacious energy to the chill tune.
Check out the visual below.
@RealRobotJones and @LadiEarth have the time of their lives in “Big Ol Booty”
Robot’s tenacious new track “Big Ol Booty” will undoubtedly be the soundtrack to a lively time once the weather warms up. The Texas-based rapper knows how to have a good time, judging by past hits like “Camera” and “Sleigh,” and brings that same approach to this tune, reveling in his unique energy to breathe fresh air into the instrumental. Ladi Earth, whose music has just been featured on Netflix’s Russian Doll (her song “Water“), appears her and brings some sex appeal to the proceedings.
Check out the video below.