ABOUT US

In 2007, the music industry was driven by city of Atlanta and the sound it produced. Considered to be the highest peak of the “snap music” era, success in the music industry depended on how well you could market, enhance, and even in some cases, exploit that music. Following other popular trends at the time, such as rapping and being active on Myspace, Joseph McFashion almost didn’t create 4ShoMagazine. At the young age of 16, initially he wanted to become a rapper and gain wealth and notoriety by being a great artist. After slowly losing interest in rapping, Joseph still saw a desire to be relevant in the music industry and decided to pursue another avenue to achieve success. The concept of 4ShoMagazine started as a Myspace page used to promote up and coming Atlanta artists’ music based on a conversation with a friend on how he got inspired by CEO Charlie (Former Owner of SpitYoGame.com, current manager of Travis Porter & 2Chainz; Street Execs Inc.). It was Charlie’s method of releasing magazine covers online without having to print hard copies, or set up his website to fit a magazine format that attracted Joseph most due to its’ innovations.

The some of the first acts to submit exclusive content to the site were artists like Travis Porter (then known as “Dem Hard Hiddaz”), K-Camp, Tha Joker, Pop It Off Boyz (“Crank Dat Batman), and various others. The site began to see an improvement in the amount of content and views increased greatly thus making the site more popular, although; it also became more time consuming for Joseph to maintain while also trying to be a good student in high school. The site’s 1st run lasted well from December 2007 to November 2008 and would take a year-long hiatus to return in 2009. When it was revived Joseph used it to help promote events within his hometown city of Detroit.  Upon its’ return, the site adopted a new section to attract more viewers with Joseph’s choice to turn the site into a model-based magazine and thus add more depth to the content his website presented. His first set of models were Amoure Deon, Daisy, and Big Booty Blaze. They brought unimaginable amounts of attention and popularity to the site and eventually caused other models to follow their lead. Slowly but surely, Joseph began to gain an influence in the Detroit media scene and would eventually make a partnership that would change his life forever.

4ShoMagazine began to exclusively produce, direct, and promote all of the music and videos from the then up and coming Detroit rap group Doughboyz Cashout as they were one of the most buzzing groups in the city of Detroit. As their exposure and appeal grew within their music, Joseph’s amazing cinematography skills improved as well and began to draw interest from other artists to help improve their branding. In the years that followed, 4ShoMagazine became the staple for breaking new artists in Detroit with notable acts like Team Eastside, Icewear Vezzo, Sino, GT, & Green Guy Webbie who would go on to build incredible fanbases due to their mass visual appeal. It was Joseph’s keen understanding of marketing and the evolution of social media that helped him create a foundation that artists, like Doughboyz Cashout, and models like Amoure Deon, were able to build upon that would allow them to acquire record deals and sponsorships that would lead to other revenue streams through commercials and many other opportunities. Continuing to expand his brand, Joseph has since upgraded his cinematography skills from not only producing music videos but he has excelled to producing full-fledged motion pictures such as “2Eleven” which has since been labeled an instant Detroit classic film.  4ShoMagazine continues to be cornerstone for introducing new artists and models in Detroit but its appeal reaches the entire nation, and eventually will reach the entire world as it strives to create brand of the highest level combining talent and appeal.