Does anyone remember Nike’s “My Butt is Big” campaign from 2005? Probably not, unless you were just the ultimate Nike fan. Well here is the 2012 version of it which is aimed at praising women and their unique body parts. We decided to start this campaign because we wanted women to start accepting themselves as they are. We want women to be comfortable in their own skin and embrace their body just as God would want them to.


My butt is big and round like a backwards letter D. Eating Good & working out have made it rounder and even BIGGER and that’s just fine. My butt is a space heater for my side of the bed, It’s my ambassador. To those who walk behind me, it’s a border collie that herds skinny women away from the best deals at clothing sales. My butt is big and that’s just fine. And those who might scorn it are invited to kiss it.


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  • A

    “and embrace their body just as God would want them to.” I’m all for being comfortable in one’s own skin, but I’m also pretty sure God wouldn’t WANT girls doing that by posing half naked with their ass out for a magazine. Just saying…don’t put God in it lol.

  • LJ

    god wouldn’t mind …shit we weren’t born with clothes and also back in the day woman were damn near half nude anyway …y americans make such a big deal of nudity or half and other countrys don’t like u.k.,and brazil ??the stress level is way down and murder rate way lower in those countrys u.k 2 people a year die by guns here i cant even count u do the math ;)